Mphamvu yachinayi - udindo wa zofalitsa zamakono zamakono

Chotsani ku nkhani ndi zochitika zomwe zimafalitsidwa ndi wailesi ndi zenizeni, kungochotsedwa pa chitukuko. Njira zamakono zakhala zikupezeka nthawi zonse, ndipo m'zaka za zana la 21 zokha zinangowonjezeka, chifukwa cha matekinoloje atsopano. Chimene ma TV amachitcha "mphamvu yachinayi" yakhala yachizolowezi ndipo kufotokoza kwa "mutu" uwu ndi kosavuta.

Mphamvu yachinayi - ndi chiyani?

Mphamvu yachinayi ndi mawu omwe samangotanthauza zofalitsa chabe, komanso olemba okha, mphamvu zawo, chifukwa zochitika za anthu ambiri zimadalira zolemba ndi malipoti a akatswiri ena. Zimakhulupirira kuti kuzindikira kwa mphamvu izi kuyenera kuphatikizidwa ndi kudzichepetsa, kukhala ndi udindo komanso kulemekeza malamulo a zisewero zabwino. Koma sizinali choncho nthawi zonse.

Nchifukwa chiyani mauthenga amatchedwa mphamvu yachinayi?

Mphamvu yachinayi ndi ofalitsa, koma lero sizinthu zonse zofalitsa zomwe zikugwera mu gawo ili, komabe zimakhudza kwambiri maganizo a anthu. Mwachidziwitso, ofalitsa akuphatikizapo:

• TV - pamalo oyamba pakudziwika pakati pa anthu;
• radio;
• Magazini ndi magazini, omwe amasindikizidwa kupitirira zikwi chikwi.

Masewera, maofesi ndi ma blogs pa intaneti sizingagwirizane ndi gululi, koma, chifukwa cha chidwi cha anthu pa njira yolankhuliranayi, mphamvu zawo nthawi zambiri sizodzichepetsa kwa ovomerezeka. Lamulo lachinayi limatchedwa "media" chifukwa sizimangodziwitsa, komabe zimagwiritsira ntchito mwaluso malingaliro a anthu kupyolera mu zonyenga ndi zipangizo zofalitsa.

Cholinga chachikulu cha mphamvu yachinayi

Ma TV, monga mphamvu yachinayi, ili ndi mndandanda wa ntchito:

1. Kuwonetseratu zochitika padziko lapansi, kusankha zofunikira kwambiri ndi kusindikiza malemba.
2. Kukonzekera maganizo a anthu.
3. Kulimbikitsa udindo wa chikhalidwe chadziko.
4. Kusokonezeka kwa ndale kwa anthu.
5. Kubweretsa anthu ku mfundo zofunika kuchokera ku nthambi zazikulu za boma.

Cholinga chachikulu cha mphamvu yachinayi ndikudziwitsa ndi kuphunzitsa. Udindo wapadera kwa atolankhani ndi wakuti atolankhani amachokera ku nyuzipepala ndi m'magazini kapena ma TV. Ndipo momwe lingaliro la anthu likudalira momwe zipangizo zimaperekedwera, ndi zovuta zotani ndi zofunikira zandale. Apolisi odziŵa bwino amachititsa chidziwitso nkhondo yoopsa kuposa yeniyeni. Popeza kusokonezeka ndi kufalitsa kungawonongeke mofulumira ubale weniweni ndikukhala mwamwano.

Udindo wa mphamvu yachinayi pakati pa anthu

Mauthenga, monga nthambi yachinayi ya mphamvu, adalengeza okha chifukwa:

1. Iwo ndi mbali yofunikira ya moyo wa ndale, osati pokhapokha panthawi yachisankho. Ndipotu, atolankhani amapanga maganizo a anthu pazinthu izi kapena zowonjezera, polemba ntchito zawo.
2. Amathandiza ntchito yofufuzira ntchito yofufuzira, kugwira ntchito mwakhama.
3. Pezani ndi kufotokoza zipangizo zomwe zimatsutsana ndi ziwerengerozi kapena zosiyana ndi ndale kapena zojambulajambula.
4. Kukhudzidwa ndi chisankho cha ovota ndi zipangizo zosankhidwa bwino ndi ziwembu.

Zofalitsa - mphamvu yachinayi: "chifukwa" ndi "motsutsana"

Nthambi yachinayi ya boma imapanga malingaliro a anthu ndi maganizo a anthu, omwe ndi ntchito ya udindo. Mfundo zazikuluzikulu za makinawa ndi 2:

1. Wovomerezeka . Ndiyo yakale kwambiri, chifukwa inayamba nthawi ya Tudor, pamene mafumu ankakhulupirira kuti atolankhani amamvera malamulo a mfumu ndikutsatira zofuna zake.
2. Libertarian . Media, zomwe zimagwirizana ndi demokalase, zomwe zimayendetsa mphamvu muzinthu zofunikira.

Zolemba zamalonda ndi chiphunzitso cha mphamvu yachinayi zimadzilungamitsa okha m'zaka za zana la 21. Anthu ambiri amakhulupirira mosagwirizana ndi zipangizo zamakina osindikizira, osati kusonyeza momwe iwo aliri zoona. Monga zenizeni zikuwonetsera, limodzi ndi zokhudzana ndi mauthenga, zowonongeka zimawonekera:

1. Kugonjetsedwa kwa chidziwitso kumadutsa mu ndende ya wolemba nkhaniyo, iye amaika chidwi pa chifundo ndi antipathies, zomwe nthawizonse sizolungama.
2. Kufalitsidwa kwa deta yonyenga kapena yosatsimikizika, yomwe imabweretsa kusokoneza kwa chithunzi chonse cha zomwe zafotokozedwa.
3. Kulongosola za zipangizo zolekerera zomwe sizigwirizana ndi zenizeni. Zimatheka ndi kusadziŵa zambiri kapena ndalama.