Nyumba yapamwamba ya ku Italy Bottega Veneta kuyambira tsiku loyamba la kukhalapo kwake, ndi imodzi mwa nyumba zapamwamba komanso zapamwamba.
"Nthawi zonse ndimakonda zinthu zokongola kuchokera kunja komanso kuchokera mkati. Izi ndizopambana. Ichi ndi chinthu chenichenicho. Ndipo palibe amene ayenera kudziwa za izo " - Thomas Maher (woyang'anira wamkulu wa Bottega Veneta).
Mbiri ya mtundu wa Bottega Veneta
Vittorio ndi Laura Moltedo ndi omwe anayambitsa chizindikiro. Mu 1966, m'tawuni yaing'ono ya Vichinza, adatsegula malo awo ogulitsa zovala (Venetian bottega veneta). Iwo anayamba bizinesi yawo pokwaniritsa malamulo a Giorgio Armani komanso mafilimu ena ambiri. Mu mtundu wa Bottega Veneta wa m'ma 70 anayamba kudzilamulira. Kupambana kwakukulu kwa mtunduwu kunayamba ndi thumba lokhala ndi makina opangidwa ndi makina omwe amatchedwa "Cabat". Kuphika kolimba kwakukulu kumakhala kovuta kwambiri. Zimatengera masiku awiri kuti mdierekezi apotoze mwapadera zikopa za chikopa, podulidwa kukhala zigawo zinayi. Mtengo wa ndalamayi ulipo kuchokera pa $ 4,700 mpaka $ 78,000.
Chakumapeto kwa zaka 80 za mtunduwo zinali pafupi kuiwalika, ngakhale ngakhale khalidwe lokongola la mankhwalawa. Mu 2001, Gucci adagula kwa eni ake a 2/3 a kampaniyo. Thomas Mayer anasankhidwa kuti akhale woyang'anira wothandizira. Ndipo kale mu 2002, chizindikirocho chinapereka mzere wa amayi ndi zovala za amuna. Kuchokera nthawi imeneyo Bottega Veneta chizindikiro chakhazikitsidwa pakati pa malonda apamwamba.
Mfundo zitatu zazikulu za Bottega Veneta chizindikiro:
- Kugwiritsa ntchito zipangizo zosaoneka ndi zokwera mtengo.
- Chokongoletsera chosavuta komanso chophweka.
- Zosavuta komanso panthawi yomweyo zimakhala zokongola kwambiri.
Popeza chizindikirocho chikuwonekera kale, chizindikiro cha Bottega Veneta chiribe chizindikiro chodziwikiratu. Tsopano nyumba ya mafashoni imapanga zipangizo, nsapato, zodzikongoletsera, zovala za amuna ndi akazi, zinthu zamkati.
Zovala Bottega Veneta 2013
Nyumba ya mafashoni inapanga luso lapadera pa Milan Fashion Week, m'mabuku a pret-a-porter kumapeto kwa chaka cha 2013. Zovala za Bottega Veneta ndizokazikazi, zoyeretsedwa komanso zapamwamba. Zovala zazing'ono, zokongoletsera zinaperekedwa, mwazinthu zomwe panalibe mtambo wautali kapena womasuka. Lembani zojambula zamaluwa mu caramel, vanila, phokoso la buluu ndi maimvi. Zikuwoneka mndandanda wokongola kwambiri wa maluwa, kudula kuchokera ku nsalu ndikudumphadumpha. Mbalame yokongola kwambiri imakhala yokongola kwambiri, imakongoletsa makosi a khosi, mapepala opangira tiyi kapena agulugufe. Zovala zavekedwe zimakongoletsedwa ndi zida zonyezimira zoyambirira zomwe zimatsika pamutu mpaka pansi pa msuzi. Zovalazi zimakongoletsedwa ndi miyala, mikanda, mphete ndi nsalu.
Chalk Bottega Veneta
Zikwama za Bottega Veneta zimasiyanitsidwa ndi chikhalidwe chawo komanso khalidwe lawo lodziimira. Chovala chabwino kwambiri ndi chopangidwa ndi manja ndizogwiritsidwa ntchito. M'nyengo yamasika, nyumba ya mafashoni imapereka zikwama za khungu la njoka zomwe zimakongoletsedwa ndi nsapato ndi agulugufe. Black ndi beige ndi mitundu yayikulu.
Bottega Veneta nsapato ndipamwamba kuposa zonse, kukonza mwatsopano, luso ndi luso, kukongola komanso kudziwika. Mitundu yambiri ya msonkhanowu: beige, pinki, buluu, wakuda ndi burgundy. Zojambulajambula zidzakhala nsapato zolimba kwambiri pa chidendene ndi chidendene.
Mabotolo a Bottega Veneta ndi otchuka kwambiri pakati pa amayi apamwamba. Pokonzekera masika atsopano a 2013, lingaliro la zingwe zazingwe zokongoletsedwa ndi zokongoletsera, zomangira ndi mphete ndi miyala ya mawonekedwe osiyana ajimidwe anakhazikitsidwa. Kuzivala zodzikongoletsera zogwiritsira ntchito-gardens ngati zolimbana ndi mapululuti, zojambula zamaluwa ndi sequins mu zovala.
Bottega Veneta ndi mbiri ya ku Italy, chifukwa anthu omwe amadziwika kuti ndi ofunika kwambiri, amadziwika bwino komanso amawoneka bwino. Udindo wa mtundu uwu ndi wamtali kwambiri, kotero akazi otchuka a mafashoni ali okonzeka kulipira mitengo "zakumwamba" zamagetsi a mtundu uwu.
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