Benetton wotchuka wotchuka wa ku Italy anatchulidwa dzina lake pambuyo poyambitsa, Luciano Benetton. Wopanga mafashoni wokhala ndi luso ankakhala m'banja losauka, ndipo kuti amuthandize, anayenera kusiya sukulu ndikuyamba kugwira ntchito. Cholinga chachikulu pa kusankha ntchito chinasewedwera ndi mlongo wake, yemwe adawonetsa Luciano ndi jekeseni lovomerezeka ndi iye. Thukulo linali losazolowereka chifukwa linali ndi mitundu yambiri yowala. Ichi ndi chomwe chinalimbikitsa wokonza kuti azikulitsa bizinesi ya banja.
Masiku ano, Benetton amavala zovala zachikazi padziko lonse lapansi, ndipo chizindikirocho chimadziwika kuti ndi chimodzi mwa zinthu zopambana kwambiri ku Ulaya.
Posachedwapa, kusonkhanitsa kwa Benetton komweku, komwe kunakonzedweratu nyengo ya chilimwe-2014, yatulutsidwa. Timapenda mosamalitsa kuwonetsera kwa opanga mafashoni.
| | | |
Bungwe latsopano la Benetton 2014
Mitundu yambiri yamasika-chilimwe 2014 imapangidwa kalembedwe kake, koma mitunduyi ndi yosiyana kwambiri, yomwe ili mbali yaikulu ya chizindikiro cha Benetton. M'mbiri yonse ya kukhalapo kwa kampani, mitundu yolimbikitsa inali njira yaikulu.
Kotero, chipembedzo chenichenicho pa nyengo yotsatira chidzakhala mabokosi owala kwambiri, omwe amaimira mitundu yosiyanasiyana, yomwe ndi pinki, sitiroberi, nsalu yamtengo wapatali, timbewu tonunkhira, zoyera, buluu ndi laimu. Chitsanzo cha mathalauza amenewa ali ndi zida zoyenera, ndipo zimapangidwa ndi nsalu yotchinga yokhazikika.
Komanso tifunikira kulabadira zovala ndi malaya, zomwe zimasiyanitsidwa ndi kuphatikiza maonekedwe osakanikirana ndi odulidwa bwino. Mitundu yambiri imakhala ndi zojambula zokongola zomwe zimapereka chithunzi cha kuunika ndi kupanda chiyero.
Zonse za zovala za Benetton zinakhala zaulemu komanso zachikazi, ndipo ngakhale kalembedwe ka asilikali mu ntchito ya Luciano amawoneka okondana kwambiri. Muzojambula zambiri, pali zokongola (zonse zazikulu ndi zazing'ono) ndi zojambulajambula. Mwachitsanzo, cardigan yokhala ndi mizere kapena mapepala a polka amamangidwa bwino kwambiri ndi ma jeggings owala.
Chotsopano chatsopano cha 2014 chikugwirizana kwambiri ndi filosofi ya Benetton ya fashoni, ndipo sikuti imangokhala mitundu yowala, komanso za mitengo ya dememocratic. Choncho, mkazi aliyense yemwe ali ndi Benetton amatha kuvala zovala zabwino komanso zapamwamba.
| | | |
| | | |
| | | |
