Kutsatsa malonda m'magulu a anthu - kupanga, kukonza ndi kuyambitsa

Pa intaneti pali njira zogwira mtima zoimira zinthu zina ndi zina. Zina mwa malonda otchuka kwambiri. Tikupempha kuti tipeze zomwe malonda omwe akuwonekera akuwonekera ndi zomwe zolinga zamalonda zikupezeka pa malo ochezera a pa Intaneti.

Kodi malonda okhudzidwa amatanthauzanji?

Lingaliro lenileni la "malonda okhudzidwa" amachokera ku mawu akuti Chingerezi akuti "chingwe", chomwe chimamasulira kuti "cholinga". Komabe, sikuti aliyense akudziwa chomwe malonda omwe akuwunikira ali. Kutsatsa kwa mtundu umenewu kungatchedwe koyendetsedwa, chifukwa ukuwona omvera akusankhidwa ndi zifukwa zina. Malinga ndi chiwerengero cha malonda, zimakhala zoonekeratu kuti malonda oterewa ndiwo ogulitsa kwambiri malonda.

Kodi malonda okhudzidwa amagwira ntchito bwanji?

Mabizinesi aliyense ndi bwana wa kampani akufunikira kudziwa zofunikira za malonda okhudzidwa. Ichi ndi chida chotsatsa malonda, mothandizidwa ndi zomwe zingatheke kusonyeza malonda a omvera anu. Chilengezo choterocho chimatsogolera ku malo ogwirizanitsa, kaya gulu linalake lapaulendo kapena tsamba lakugulitsa. Choyamba, muyenera kulembetsa malonda, sankhani chithunzi choyenera ndikuikapo padera. Chifukwa cha makonzedwe amenewa, mukhoza kuthetsa ogwiritsa ntchito onse omwe alibe chidwi ndi mautumiki anu.

Zolengeza zamakono - zopindulitsa

Mtundu uwu wa malonda uli ndi ubwino wambiri ndipo motero umagwiritsidwa ntchito ndi omwe akufuna kuyankhula za katundu wawo ndi mautumiki awo. Phindu lalikulu la malonda:

1. Mwayi wokamba za chida chopanda webusaitiyi. Izi ndizovuta kwa makampani ang'onoang'ono.
2. Zosintha zokhazikika. Ngati mukufuna, mungasankhe magulu omwe akuwunikira kuti awone mndandanda wa magawo osiyanasiyana.
3. Kukhoza kugwira ntchito ndi magulu onse a ogwiritsa ntchito, kupanga malonda kwa omvera osiyanasiyana.

Malonda oyenera ndi omveka - kusiyana

Kulengeza zabwino za malonda kapena mautumiki kungakhale yonse malonda ndi malonda. Ngakhale kuti ali ndi zambiri zofanana, ndi kofunikirabe kumvetsetsa kusiyana pakati pa malonda ndi zofunazo:

1. Zovuta m'makonzedwe. Ndi ntchito yotsatsa malonda ndi yosavuta. Kuti muchite izi, mukhoza kulinganitsa ofesi ya Google AdWords ndi chipinda cholengeza pa Facebook.
2. Kutsatsa malonda kumafuna njira yolenga, pamene mukulengeza malonda, mukufunikira analytics, kuyang'anitsitsa nthawi zonse, ndipo ngati kuli kotheka, kukonzanso kwa malonda. Pogulitsa malingaliro apamwamba katswiri ayenera kugwira ntchito. Apo ayi, mukhoza kutaya ndalama ndipo panthawi yomweyi mutenge zotsatira.
3. Mu malonda amtunduwu, chidwi cha wogwiritsa ntchito ndi chapamwamba kwambiri, chifukwa amayankha funso lofufuza, kapena amawerenga nkhani yowonjezera. Mu malo ochezera a pawebusaiti, ngati mukufuna, mukhoza kusonyeza zofuna za ogwiritsa ntchito. Komabe, ngati wina ali ndi chidwi ndi magalimoto, izi sizikutanthauza kuti adzaganiza za izo panthawi imene amawerenga malonda.
4. Mtengo. Malonda otsatsa ndi otchipa kusiyana ndi malonda.
5. Kutsatsa kwachinsinsi kuli omvera ang'onoang'ono, chifukwa ali ndi kutembenuka kwambiri. Kwa mtundu uwu wa malonda uli ndi mwayi wowonjezera omvera, koma izi zingachititse kuwerengeka kwakukulu komwe sikunakwaniritsidwe. Malonda omwe akutsatiridwa ali ndi kufotokoza kwakukulu, koma kutembenuka kochepa. Koma padzakhala mpata wotere wopeza wothandizira.

Kodi ndikulenga bwanji malonda okhudzidwa?

Kwenikweni, kutsutsa malonda sikovuta kwambiri. Taganizirani chitsanzo cha malo otchuka otchuka a VKontakte. Kuti muchite izi, muyenera kuchita izi:

1. Sankhani zolinga . Pamasamba a VKontakte pali mgwirizano wakuti "Kutsatsa", komwe kumabweretsa zokopa zapadera. Kotero iwe ukhoza kukhala pa tsamba, kumene iwe ungasankhe chinthu cha malonda.
2. Pangani malonda . Kumanja kumanja mungathe kuwona mtundu wa uthenga womwe wogwiritsa ntchito ali nawo pa tsamba. Ngati chinachake sichigwirizana, mukhoza kusintha kapena kusintha kusintha.
3. Kuyika omvera omvera . Chiwerengero cha magawo ndi abwino - oposa khumi ndi asanu. Malipiro a kampani yotsatsa. Malipiro a kusamutsidwa angapangidwe malinga ndi chitsanzo cha CPC.
4. Konzani malipiro anu pawebusaiti ya Vkontakte . Mukasankha malipiro, mukhoza kutsegula "Pangani malonda" ndikukhala mu akaunti yanu. Kuti muyambe kulengeza, muyenera kubwezeretsa. Mutalandira ndalama ku akauntiyi, mukhoza kupita ku tab "Zofalitsa Zotsatsa" ndikusintha udindo ku "Kuthamanga".

Kodi ndimayambitsa bwanji malonda okhudzidwa?

Pofuna kulengeza malonda omwe akutsatiridwa ndi zotheka ku VKontakte, chifukwa amachitidwa kuti ndi imodzi mwa anthu otchuka komanso omvera ambiri. Malonda othandizira ovomerezeka pa malo ochezera a pa Intaneti ali ndi magawo awa:

1. Kodi mukufunikira kudziwa ngati mungalengeze pamalo ochezera a pa Intaneti . Ndikofunika kuti mudzidziwe nokha ndi mfundo ndi zolephera.
2. Sankhani kuchuluka kwa malonda. Ndondomeko yobwezera pa malo ochezera a pa Intaneti akupita patsogolo, chifukwa otsatsa sangapereke zambiri kuposa momwe akukonzera.
3. Sankhani mtundu wa malonda. Malo ochezera a pa Intaneti amachititsa malonda otere - kukwezedwa kwa zolemba, malonda okhudzidwa.
4. Pangani akaunti ndi ofesi. Ngati mulibe akaunti yanuyi ku Vkontakte, ndiye mukhoza kulenga imodzi.
5. Sankhani chisankho ndikukonzekeretsa wosaka.
6. Lembani m'minda kuti mukhazikitse omvera.
7. Sankhani pa mitengo.
8. Kuthamangitsani malonda.

Ndingakhazikitse bwanji malonda okhudzidwa?

Ngati pali cholinga cholengeza malonda ndi ntchito, ndibwino kuti muchite chifukwa cha malo ochezera a pa Intaneti. Panthaŵi imodzimodziyo, kukhazikitsa malonda okhudzidwa ndi osavuta ndipo safuna luso lapadera. Mukufunikira kumvetsetsa ofesi ya malonda ndi kukwaniritsa zofunikira zonse pakukhazikitsa chidziwitso. Kuti mukhazikitse malonda oterewa mu VKontakte, muyenera:

1. Pangani akaunti pa malo ochezera a pa Intaneti.
2. Sankhani chisankho ndi kukonza teaser.
3. Lembani m'masimu ochezera omvera.
4. Yambani kulengeza.