Mbiri Yakale
Nkhondo ya ku France Naf Naf inakhazikitsidwa mu 1985. Omwe anayambitsa, abale Paryant (Patrick ndi Gerard), adagwiritsira ntchito dzina lachidziwitso cha achinyamata omwe amadziwika ndi dzina lodziwika bwino la nthano. Komabe, chovala choyamba cha abale a Paryant omwe anali osangalala anali kutchedwa Mphamvu (idatsegulidwa mu 1973). Patatha zaka zingapo akugulitsa zovala, abale adaganiza zoyamba kupanga ndi kugulitsa zovala zawo. Mndandanda wawo woyamba unaperekedwa kwa anthu mu 1978. Chimodzi mwa zinthu zomwe zili pamtundu umenewu chinali mtundu wodabwitsa wa mtundu wa "ophika" umene ozilenga okhawo sanasangalale nacho (wotchedwa Naf Naf). Abale amalingalira mozama za momwe angasinthire zolephera zawo, malingaliro awo, maofesi a maofesi ochokera ku msonkhanowo ndipo osayambitsa kumasulidwa kwake. Koma, mosiyana ndi zonse zomwe zinali kuyembekezera, inali Naf Naf overalls yomwe inakhala chitsanzo chabwino kwambiri chogulitsa kuchokera kumsonkhanowu wonse, ndipo kenako anapatsa dzina la kampani yonseyo. Kale mu 1986 kampaniyo inapita ku malonda amitundu yonse, ndipo kuyambira pamenepo nkhani za Naf Naf zikukula bwino chaka chilichonse.
Mu 1987, abale adabwereranso ndi zovuta zachilendo, koma zosazolowereka kwambiri - chipewa chochokera ku Naf Naf ("doudoune" - "dudun") chimakhala chiwonongeko cha nyengoyi, kuchoka ku chitsanzo choyesera kuti chikhale chimodzi mwazofunikira pa ntchitoyi. Mu nyengo iliyonse pansi ma jekete Naf Naf amasinthidwa pang'ono, malingana ndi machitidwe amasiku ano, koma lingaliro la jekete lotentha limakhala losasintha.
Zovala Naf Naf lero
Masiku ano, pansi pa dzina limeneli, pali zinthu zambiri zomwe zimapangidwira - kuchokera kumaso kupita ku zovala, kuchokera ku nsapato kupita ku zipewa ndi zina. Avereji ya zaka za makasitomala a firmwo ndi kuyambira khumi ndi zisanu ndi zitatu mpaka makumi atatu ndi zisanu. Mtundu wa Naf Naf umapanganso zonunkhira. Mpaka pano, mtundu wa Naf Naf, ngakhale uli wolamulidwa ndi abale a Paryant, ndi katundu wa VIVARTE, womwe uli ndi katundu monga: Accesoire, Kookai, CÓCTEL, Chevignon, Minelli, Les Fées de Bengale, Mosquitos, Merkal Calzados, CosmoParis, Defimode, Andre , Fosco, Caroll, Besson, San Marina, La Halle, Beryl. Zovala ndi zovala Naf Naf amasangalala kwambiri ndi atsikana achichepere komanso okongola kwambiri ku Ulaya konse, ndipo ana a Naf Naf amakulolani kugula zovala zabwino, zabwino ndi zabwino osati kwa akulu okha komanso kwa ana.
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Tsopano m'masitolo a Naf Naf amapezekanso - kasupe-chilimwe 2013. Monga makonzedwe onse akale a Naf Naf, chovala cha akazi cha 2013 chimasiyana ndi zojambulajambula zake - chovalacho chidzatha kusankha masewera a denim, ojambula mumzinda wamakono ndi omwe amakonda masewera a masewera. Zomwe zimagwiritsidwa ntchito pazithunzithunzi ndi zofunikira pazovala - zoyera zoyera, mathalauza ndi zazifupi za mitundu yakale, zovala zofiira Naf Naf amathandiza mkazi aliyense kulenga osati zovala zokha, komanso zovala zogwiritsira ntchito, ndi zovala za nthawi zonse.
Chinsinsi cha kutchuka kwa kampaniyi ndi kuphatikizapo makhalidwe angapo ofunika kwambiri - mawonekedwe okongola ndi khalidwe, mtengo wogula komanso zosiyana siyana (mu Naf Naf malo omwe mumakhala nawo mudzapatsidwa zovala zowonongeka, kusangalala ndi banja lanu kuthengo mpaka madzulo). Mitundu yonse ya katundu - zovala, madiresi, masiketi, zikopa za Naf Naf zimasiyanitsidwa ndi kalembedwe kake kofanana ndi zofanana ndi machitidwe atsopano.
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