Mbiri ya maonekedwe a dziko lodziwika bwino la Banana Republic ndi losangalatsa komanso lodabwitsa. Sipadzakhalanso zouma (ndani akufuna kuwerenga, chaka chotani ndi sitolo yotseguka yotsegula?), Komatu sizingatheke kuti tisanene nkhani ya kukula kwa Banana Republic. Kuchokera pamenepo mumatha kumvetsa zomwe zilipo komanso lingaliro la chizindikiro, malingaliro ake, zolinga zake, ndi zotsatira zake, zimapanga mapeto - zimagwirizana ndi zanu.
Zonse zinayambika pamene mmodzi wa oyambitsa, Mel Ziegler, ankafuna jekete. Osapeza chilichonse choyenera, adagula zinthu zitatu, anawatengera kunyumba, kumene mkazi wake, Patricia Ziegler, adasonkhanitsa mmodzi mwa iwo, koma bwanji! Chovalacho chiyenera kuchitidwa chidwi ndi abwenzi onse ndi mabwenzi awo, aliyense ankafuna zofanana.
Chifukwa cha kufunikira kwa zinthu zothandiza komanso zopindulitsa, zomwe zinali ku America chakumapeto kwa zaka za m'ma 70, banjali linayamba kugula katundu wogonjetsedwa ndi asilikali komanso zovala zokhazokha. Iwo anagulitsa izo mu mawonekedwe omwewo kapena osinthidwa pang'ono. Choncho, zitsanzo zomwe zinaperekedwa pachithunzi choyamba cha Banana Republic zinaphedwa ndi magulu a asilikali ndi safari. Iwo ankasokoneza malingaliro okhudza kuyenda ndi kumisa msasa. Zinafunikanso kuzindikira zizindikiro zina ziwiri za chizindikiro:
- Kwa nthawi yaitali, masitolo onse, monga oyambirira, adakongoletsedwa muyeso yoyenera zovala - monga otayika m'nkhalango, kutchera nyumba ku Africa ndi zina zotero.
- Catalogue Banana Republic, yomwe inakhazikitsidwa ndi anthu oyamba, inali ngati magazini yokhudza kuyenda kuposa kabuku kokha ndi katundu. Kuwonjezera pa zithunzi za zovala, mwachitsanzo, chidziwitso pa malo omwe anachokera chinaperekedwa.
Banana Republic ndi GAP - kukula kwa kalembedwe
Masiku ano mtundu wa Banana Republic umayimira osati zokha zokha, koma m'magologalamu a GAP (mtundu wotchuka wa ku America unagula BR mu 1983). Ndondomeko yomwe mudzaipeze lero ndi yosiyana ndi yomwe tatchulidwa pamwambapa. Chifukwa chiyani?
Pofika kumapeto kwa zaka za m'ma 1980, malingaliro a asilikali anali atagwira ntchito ndipo, motsogoleredwa mwakhama ndi opanga mapulani a GAP, Banana Republic adabweretsedwanso - njira zatsopano ndi zovala zinawonjezeredwa.
Dziko la Banana la masiku ano likuyimiridwa motere:
Mu February 2015, Banana Republic, mu mgwirizano ndi Karl Lagerfeld, inamasula mzere wa zovala za ana kwa ana ang'onoang'ono mpaka chaka chomwe chinapambana kwambiri. Kuonjezerapo, kwa nthawi yambiri tsopano, katundu wambiri wa pakhomo watulukira m'masitolo: zitsulo zamabedi, makandulo, mapulogalamu okongoletsera, mafelemu a zithunzi ndi zina zotero.
Banana Republic
Mukusonkhanitsa kwa jeans Banana Republic masiku ano mafashoni ndi zitsanzo zenizeni zikufotokozedwa: zofiira (zokwanira kapena zofupikitsa), abwenzi, anyamata ndi azimayi (masewera a masewera). Mathalauza ali ndi mitundu yambiri yosiyanasiyana. Pano pali zitsanzo zosiyana, kuyambira "ndudu" ndi "chinos" zamakono kupita ku culottes. Ndipo, ndithudi, pali zosankha zoyenera, za ofesi.
Chakudya cha Banana Republic chimaperekedwanso m'njira zosiyanasiyana, zomwe zilipo mitundu, mitundu ndi zipangizo zamtundu uliwonse.
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Mafuta a abambo a Banana Republic amapangidwa mndandanda, zomwe zimagwirizana ndi lingaliro lina. Mwachitsanzo, "Collection Collection" ikuphatikiza malingaliro ndi malingaliro osiyana siyana pamakona a Dziko lapansi. M'malo mwake, opanga amapereka zonunkhira zoterezi za Banana Banana monga Alebaster (Alabaster), Jade (Jade), Rosewood (Rosewood) ndi Malachite (Malachite).
Ndipo, ndithudi, zosiyanasiyana zosiyanasiyana - kuchokera zikwama zam'manja ndi zipewa mpaka magalasi ndi zokongoletsa zosiyanasiyana.
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