Guess ya American inalengedwa mu 1981 ndi abale anai - Paul, Armand, Georges ndi Maurice Marciano. M'zaka za m'ma 80s, kutchuka kwa jeans zinthu zinayamba kugwa, ndipo abale adaganiza zopereka jeans "mpweya watsopano". Ngati isanafike nthawiyi zovala za jeans zinkagwiritsidwa ntchito kwambiri, ndiye Marciano adalenga jeans yoyamba yokongoletsera, yomwe siinangokhala zovala, koma mafashoni. Ndipo kuyambira nthawi imeneyo kutchuka kwa mtunduwo kwakula pang'onopang'ono ndipo tsopano kwasinthika jeans Kudziwa ndi kumveka pafupifupi padziko lonse lapansi. Kodi ndi wapadera bwanji pa jeans kuchokera ku Guess kuti amakopa akazi ambiri, komanso amuna?
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Jeans a Akazi Amaganiza
Choyamba, ndithudi, jeans a chizindikiro ichi amadziwika ndi khalidwe lapamwamba, lomwe silingathe koma kusangalala. Mutatha kugula chinthu, ndibwino kukhala ndi chidaliro kuti sichidzatha nthawi imodzi yokha, makamaka ngati chinthucho chikufanana. Jeess jeans ikhoza kutayika nthawi yaitali, chifukwa khalidwe lawo limatengedwa kukhala labwino kwambiri. Koma kudalirika kokha kudzakulolani kuvala jeans awa nthawi yaitali, komanso chikhalidwe chawo chonse. Mtundu wa Guess mu zinthu zake umagwirizanitsa zachikale ndi mafashoni atsopano, chifukwa chakuti zinthu sizipezeka zokhazokha, komanso kuti zikhoza kuvala ngakhale pamene pali njira yatsopano komanso mafashoni atsopano adzakhala okongola. Ndipo onse chifukwa chachikale sichimachokera ku mafashoni ndi zachikale za jeans zokhazikika nthawizonse zidzakhala zovomerezeka.
Komanso Guess amakondwera ndi mitundu yosiyanasiyana ya jeans. Kawirikawiri chizindikiro ichi chimapangitsa kuti mafashoni a nyengoyi azikhala "m'dziko la zovala zoyenera." M'magulu a Guess kumeneko nthawi zonse mumakhala utoto, mwachitsanzo, pa zokoma zonse. Zonse ndi zopapatiza, zowonongeka ndi zolunjika. Pachifukwa ichi, ngakhale mitundu yosiyanasiyana ya mafashoni, zitsanzo zonse zimagwirizana ndi mafashoni, amawoneka okongola, amawoneka okongola kwambiri pazithunzizo ndipo amakhalabe apamwamba nthawi zonse, ngakhale patatha zaka zingapo.
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