Kusowa mtendere - kampani yotchuka ya ku Italy, yomwe ikugwira nawo ntchito yopanga zosungira zovala zazimayi. Amagulitsa zinthu mu kalasi yamtengo wapakati, koma ubwino ndi mapangidwe a zitsanzowo zikuwoneka kuti ndi opambana kuposa msinkhu uwu. Intibus adayamba kukhalapo kuyambira 1996 - ndi chizindikiro chatsopano, koma chatsopano kale.
Chowonadi ndi chakuti nsalu, yomwe timapatsidwa ndi ojambula a ku Italy ku malo ogulitsa ndi Ziphuphu, imagawidwa m'magulu awiri:
- Gulu loyamba limatanthauzira zovala za tsiku ndi tsiku, ndipo zikuluzikulu zake zimachepetsedwa kuti zikhale zotonthoza ndi zophweka.
- Kalasi yachiwiri ndizovala zovala zapadera, ndipo phindu lake ndilo, poyamba, kukongola.
Zovala za tsiku ndi tsiku zosaoneka bwino zimapangidwa kuchokera ku thonje lamitundu, komanso palinso mitundu ina ya mitundu ya anthu omwe amasankha zachikale.
Mabaibulo omvekawo amakongoletsedwa ndi nsalu ndipo nthawi zambiri amapangidwa ndi silika ndi nsalu zopanda pake. Mdulidwe wa zitsanzo zoterewu watha kusinthana ndi kudula, zomwe zimatsindika kukongola kwa thupi lachikazi.
Ndiponso, kampani ikupanga mizere ina yachiwiri ya zovala zamkati - amuna ndi nsomba zamkati. Mwachiwerengero, iwo ali otsika kwa magulu akulu awiri, koma ubwino wa zitsanzo zimasungidwa muzitsogoleli za mini.
Ndizochititsa chidwi kuti kampaniyo ikutsatira mafashoni komanso amawunikira pamlingo wina. Choncho, makalata ndi magulu atsopano amaperekedwa nthawi ndi nthawi, zomwe zimatheka kuthetsa njira zowoneka ngati zachilendo.
Msonkhanowu watsopano
Kusonkhanitsa kwatsopano kumeneku kumakhala ndi mitundu yosiyanasiyana ya maonekedwe ndi mitundu: apa tikuwona zovala zogwirira ntchito zowonongeka komanso zomwe zimatsindika zachilengedwe. Pafupifupi mitundu yonse yokongoletsera imakongoletsedwa ndi lisoti, zomwe zimapereka mankhwala komanso zimathandiza kupeŵa kuphweka kosafunikira. Mu njira zowonekera, zakuda zimakhala ndi mawonekedwe abwino kapena kuphatikiza ndi mtundu wa pinki, womwe umakulolani kuti mukhale ndi maganizo okhudzana ndi kugonana, ndipo panthawi imodzimodziyo kupewa kupezeka.
Mu nyengo ino, gawo la lingaliro la Intimissimi likusiyana ndi maluwa okongola a chilimwe:
- mchenga wachikasu;
- choyera;
- chofiirira;
- zobiriwira.
Mtundu wobiriwira amatenga kutali ndi malo otsiriza pakusonkhanitsa, ndipo tikuwona njira zake zosiyanasiyana: kuchokera ku mtundu wa udzu wobiriwira kupita ku pastel kuwala green hue.
Zisokonezo Zosasokonezeka
Mu nyengo ino, anthu omwe amadzimva amadzimadziwa sakhala osasintha. Amapangidwa ndi thonje kapena satin, yomwe imadulidwa ndi nsalu. Pamsonkhanowu, chidwi chimakhala chokongoletsera, chomwe chimapangitsa ojambula kukwaniritsa maphatikizidwe a mitundu yozizwitsa: mwachitsanzo, mabulosi a mabulosi ndi akuda, omwe ndi obiriwira komanso obiriwira.
Chikumbutso Chokhazikika
M'sonkhanowu chatsopano mumakhala otseguka osasunthika, zomwe zimakhala bwino povala nsonga za chilimwe ndi mabala a chiffon. Mitundu ina imakongoletsedwa ndi nsalu, ena onse amakhala ndi mapangidwe apamwamba, ndipo chinthu chokha chimene sichiwalola kuti chiwoneke ndi chovala ndi mtundu wa nsalu. Chitsanzo chochititsa chidwi chikhoza kuonedwa ngati mtundu wobiriwira wobiriwira mu nandolo zoyera - mosasamala kanthu za kuti mitunduyi imapanga kuphweka kophweka, mawu awo amasankhidwa bwino kwambiri kuti apange mankhwala ogwirizana.
Usiku shirts zovuta
M'masonkhanidwe atsopano, zovala za usiku zimadzaza ndi zosiyanasiyana: Pali nsalu zochititsa chidwi, ndi satini zokongoletsedwa ndi nsalu ndi yotseguka, ndi kuzungulira ndi mpunga.
Kusamala kwakukulu kumayenera kulipidwa pa zothetsera mtundu: izi zimasonyezedwa pazithu zowala, komanso palinso malembo ovomerezeka, okongoletsedwa mumdima wakuda ndi wakuda ndi mtundu wofiira wa pinki.
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