H & M kampani ya ku Sweden, yomwe imagwirizana ndi malonda ndi zovala, inayamba kukhazikitsa bizinesi yatsopano. Zimaphatikizapo ponena kuti tsopano amai okongola adzatha kugwiritsa ntchito katundu wa mtundu umenewu, omwe amapangidwa ndi zinyalala, makamaka pulasitiki. Kupereka chilengedwecho anaitanitsa mtengowo kwa Natalya Vodyanova, yemwe, mosakayikira, anavomera.
Natalia anali wokongola kwambiri
Zonse zamakono zomwe zidzaperekedwa mu kusonkhanitsa H & M Conscious Exclusive sizidziwikabe. Komabe, ngale ya msonkhanowu yatenga kale mitima ya atsikana ambiri. Anakhala wofiira wofiira ndi wofiira, wokongoletsedwa ndi nsalu yofiira kwambiri: pamwamba pa chovalacho ndi chovala chopangidwa ndipamwamba kwambiri chimakhala chovala chotalika, ndipo mbali yowongoka imakongoletsedwa ndi makoswe osewera. Icho chinali mkati mwake chinkaonekera pamaso pa makamera a ojambula Natalia, osabisa chisangalalo chake kuchokera ku mankhwala. Pambuyo pachithunzichi chithunzi Vodyanova adanena mawu ochepa ponena za kusonkhanitsa:
"Sindikukuwuzani momwe zinthu zomwe zinakhalira kuchokera ku H & M Conscious Exclusive zinandikhudza. Ndizodabwitsa kuti kuchokera ku zinyalala za pulasitiki mukhoza kupanga zinthu zokongola. Kunena zoona, ndikuyamba kukumana ndi nsalu ya BIONIC, ndipo adandipambana. Mu diresi lake, ndimamva ngati mfumukazi! Ndi wokongola kwambiri. Koma chomwe chimandikondweretsa kwambiri ndikuti zinyalala zonse za pulasitiki zomwe zimalepheretsa moyo woyenera wa dziko lathu lapansi zidzasandulika kukhala chinthu chokongola kwambiri. Pakuti zonsezi ndi nkhani zabwino. "
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- Natalya Vodyanova adalankhula za kulera ana, kukhala chitsanzo ndi maganizo ozunzidwa
H & M inasonyezeranso chinthu china kuchokera pazogwiritsidwa ntchito
Chizindikiro chotchuka sichinadzipangire yekha chovala cha ufa ndi kupereka zida zingapo. Imeneyi inali thumba laling'ono lopangidwa ndi pinki ndi buluu.
Monga woyang'anira kulenga wa chizindikirocho adavomereza mu imodzi mwa zokambirana zake, wogula adzayembekezera katundu pafupifupi 60 osonkhanitsa H & M Conscious Exclusive. Izi zidzakhala zovala za kugonana kwabwino, mankhwala kwa amuna, komanso katundu kwa ana. Musaiwale H & M komanso za mafuta onunkhira. Zokonzekerazo zidzakhala ndi mafuta onunkhira awiri a amayi, omwe amapangidwa pamaziko a mafuta ophikira.
Zomveka kuchokera ku kampani ya Sweden zikuyenera kuyembekezera pa April 20 mu 160 m'masitolo padziko lonse lapansi.