Makampani ambiri omwe amapanga katundu wambiri ndi mautumiki, amagwira nawo ntchito. Zimabweretsa mapindu othandiza kwa aliyense. Amalonda, chifukwa cha chikondi, amapeza chiŵerengero chabwino cha katundu / malonda ndi mitengo yawo. Pochita chigonjetso, ochita masewerawa amalandira mgwirizano waukulu kwambiri ndipo akhoza kupeza mbiri yabwino.
Chikondi - ndi chiyani?
Boma kapena kampani yachinsinsi ingayende bwino. Cholinga nthawi zonse ndi chofanana - kupeza mwayi wopambana. Maziko a kukhazikitsidwa kwake akuphatikizapo zomwe zili muzinthu zolamula:
- zopempha;
- mpikisano;
- malonda.
Chikondi ndi momwe zimakhalira ndi mpikisano wosankha. Pochita nawo malonda, akhoza kupereka katundu wawo kapena mautumiki awo. Wotsatsa kusankha pakati pa makampani omwe akugwira nawo ntchito yoyenera kwa iyeyo. Palibe chochita chinyengo. Ndondomeko yokha ndi yomveka bwino komanso yowonekera kwa aliyense, ndipo ngati malamulo akuphwanyidwa, ndiye kuti chilango chovomerezeka chimatsatira. Choyamba, chithunzi cha kampaniyo chidzavutika.
Mitundu ya ndalama
Sikuti aliyense amadziwa momwe angagwirizane nawo. Ndikofunika kudziwa kuti mpikisano ndi wotani kwa chinthu chimodzi kapena china chomwe chikufunidwa. Pali mitundu yambiri yomwe imawagawa:
- Chotsani . Mbali yapadera ya mtundu uwu ndikuti ndi yomveka bwino ndipo pali mpikisano wathanzi. Kufufuzira ndi katundu wodalirika kwambiri. Aliyense amene ali ndi chidwi ndi mgwirizano wa nthawi yaitali akhoza kutenga mbali. Chiyambi cha mabungwe oterewa amadziwitsidwa mu ma TV kuti atenge anthu ambiri.
- Yatseka . Dzina limalankhula lokha. Kuchuluka kwa kutenga nawo gawo kuli kochepa, chifukwa kumapereka mankhwala enaake. Mwachitsanzo, zida.
- Zosankha zosankha zimakhala ndi magawo awiri osankhidwa. Pambuyo pomvera mapulogalamu, malinga ndi zifukwa zomwe apatsidwa, ogulitsa amasankhidwa pakati pawo. Pamapeto pake, chiwerengero chawo sichidutsa zisanu ndi ziwiri. Ogulitsa omwe asankha kusankha mwachindunji angathe kutenga nawo mbali mwachindunji.
- Chikondi cha masitepe awiri chimagwiritsidwa ntchito kumvetsetsa msika wogulitsa. Pa gawo loyambalo, onse omwe ali ndi chidwi, ogula amapanga ntchito ndikukambirana nawo. Ndi malingaliro okondweretsa kwambiri, ntchito ikupitirirabe, zolepheretsa zimakonzedwa, ntchitoyo ndi yabwino, mitengo ikufotokozedwa.
Kodi mungayang'ane pati?
Mpikisano wosankhidwa bwino kwambiri umapangitsa mwayi wopambana. Kufufuza kwa ndalama sizingakhale mofulumira komanso kosavuta, muyenera kumvetsetsa zochitikazo, onani zopereka zambiri momwe zingathere. Chinthu chachikulu ndicho kumvetsetsa chomwe chiri chikondi. Pezani malonda osiyana, anthu onse ndi apadera ndi makampani akhoza kukhala pa intaneti. Ambiri omwe amapezeka ndi magetsi. Amakhala pamisonkhano yapadera yomwe imayang'aniridwa ndi boma. Pamene mukufunafuna malo oyenera, muyenera kufufuza mosamala zofunika za wogula.
Kodi mungagwire nawo bwanji ndalama?
Njira imodzi yopezera mauthenga imapanga mpikisano waukulu. Kusankha malonda omwe ntchito za kampani ikuchitika ndikuonetsetsa kuti zinthu zili zoyenerera, muyenera kufufuza nthawi zosungira. Ngati ntchitoyi ikadali yotheka, phunzirani mosamala ndondomeko ya mitengo. Masitepe ndi osavuta komanso omveka kwa onse omwe adakumana nawo.
Kodi mungagwire nawo bwanji mwayi wa watsopano? Pali malangizo ochepa. Zamtengo wapatali zapamwamba ndi mtengo wabwino ndiyeso la zinthu zoyenera kuti apambane. Ataphunzira msika kuti apereke chinachake chomwe chingakonde chidwi kwa kasitomala. Zidzakhala zofunikira kutulutsa siginecha ya magetsi. Mphamvu zake zikufanana ndi zomwe zilipo panopa, zikuyimira dalaivala ndi deta yanu ndipo ndizofunika kuti muzitha kulembetsa zikalata zolekanitsa. Kumvetsetsa momveka bwino chimene chiri chokhulupirika mtima ndi chifukwa chake kulimbikitsa mbali yake ndi theka la kupambana.
Kodi mungalembetse bwanji muzinthu?
Pambuyo pokonza siginecha mungathe kupita ku gawo lotsatira. Ndikofunika kudzaza minda molondola komanso molondola, komanso kumatira makalata oyenerawo. Kuwona kwa ntchitoyi kumatenga pafupifupi masiku awiri. Mutatha kuyikapo kuti mutengepo mbali muzomwe mukuchita. Phukusi la zolemba zomwe mukufuna kuti mutenge nawo mbali zikuphatikizapo:
- chikalata chotsimikizira kulembetsa;
- zolemba zotsimikizira kuti kulipira kwa misonkho;
- chikalata chochokera ku ofesi ya msonkho yomwe mulibe ngongole;
- chitifiketi cha banki chomwe chingatsimikizire kukhazikika kwachuma;
- lipoti la ndalama, kawirikawiri kwa chaka chatha;
- Zopereka za katundu zomwe zaperekedwa mwachikondi;
- sitepe yotsiriza ndiyo kubwezeretsa akauntiyo. Ngati phindu liliperekedwa, ndalama zidzathetsedwa. Monga lamulo, phukusi la zolemba kuti mutengere nawo malonda ndi ofanana.
Momwe mungayankhulire mu chikondi?
Mawu a mpikisano ali ophweka ndipo amalola kuyesa dzanja lawo pa makampani a zochitika zonse zomwe zimakhala zoweta komanso zakunja. Kodi IP ikhoza kugwira nawo ntchito? Yankho ndilo inde! Zomwezo zikugwiranso ntchito kwa iwo, kusiyana kwake kuli kokha mu kachitidwe ka msonkho. Mpaka nthawi yomalizira, omverawo akusungidwa chinsinsi, ndipo otsutsanawo, monga lamulo, musalankhulane wina ndi mzake. Kuti muwonetsetse kuti wogulitsa alibe kukayikira za kukhulupirika kwa kasitomala, mungathe kulankhulana musanayambe kuyambira ndikupeza zolinga zake .
Kodi mungapambane bwanji?
Malinga ndi akatswiri okhudza msonkhanowu, zomwe zimachitika pakufunafuna ndizofunikira kwambiri. Oyamba kumene akulangizidwa kuti ayambe ndi mikangano yaying'ono ndipo pang'onopang'ono ayambe kutenga nawo mbali pazinthu zazikulu:
- Kawirikawiri malonda amatenga mbali zosiyanasiyana, malonda ndi mpikisano, mwayi waukulu wopambana, pokhapokha ndi zochitika zomwe zimabwera kumvetsetsa chomwe chiri chachikondi.
- Ndikofunika kupanga zochitika zenizeni komanso zenizeni zopezeka ndi ndalama. Makampani ambiri amalephera kuchita malonda chifukwa, chifukwa cha kusowa kwa ndalama, sikuli kukwaniritsa kukwaniritsa malingaliro a chikondi malinga ndi zofunikira zonse.
- Ogonjetsa mapepala amavomereza, sitepe yoyamba yopambana pamsonkhanowo ndiyotchulidwa mwachindunji kuti atenge mbali, yomwe ingakhale ngati khadi la bizinesi la malonda. Iyenera kuganizira za makhalidwe ndi machitidwe omwe makasitomala adanena. Kumvetsetsa ndondomekoyi, monga mwachidule, imatha kufotokozera kuti ntchito yosavomerezeka imachotsa ophunzira chisanakhale chisanathe.
- Chizindikiro cha malonjezowo chidzakhala cholimbikitsani kusankha kampani. Mapulogalamu opanda ndondomeko zothandizira, komiti zina zaboma sizilingalira.
Kodi mungagwiritse ntchito bwanji malonda?
Ngati chisankho chotenga nawo mbali chikugwiritsidwa ntchito, ndiye kuti ndiyetu muyenera kuyamba kusamukira kuno ndi kusankha munthu wodalirikayo, yemwe adzasungire zikalatazo ndikuwongolera kampaniyo chifukwa chochita nawo mpikisano uliwonse. Kufunafuna chikondi choyenera kumachitika molingana ndi zifukwa zina:
- chigawo;
- nkhani yotsatsa;
- kuyambira mtengo.
Ngati malo ogulitsira malonda akupezeka, ndikofunikira kuti muphunzire zofunikira za msonkho wa zikalatazo ndi kulembetsa kwawo, nthawi yothetsera kufalitsa ndi pempho la makasitomala a katundu kapena ntchito. Zambiri zokhudza kupereka ndalama zingapezeke pa malo apadera. Tikulimbikitsidwa kuti tiyambe ndi malo otsimikiziridwa, oyamba kumene akhoza kupita kwa akatswiri ndikukonzekera ntchito yothandizira, zomwe cholinga chake ndi kukhazikitsa zinthu zabwino kwambiri kuti apambane.
Kodi mungagwiritse ntchito bwanji ndalama?
Ngati apambana, kampani ikuyembekezera dongosolo. Ngati ndizovuta kwambiri, zidzakhala zazikulu komanso zopindulitsa. Chigonjetso chimaperekanso mowonjezereka wa chiwerengero cha firmness, mankhwala ake adzayamba kugula nthawi zambiri, ndipo mautumiki adzalamulidwa. Bzinthu pazinthu zingathe kukhala zowonjezera, ndipo kutenga nawo mbali kungabweretse ndalama zambiri kuzinthu zonse.