Mabuku Opambana Ogulitsa

Tsoka ilo, ndizovuta kupeza buku labwino lomwe lingakhudze bizinesi. Pafupifupi bwana wamalonda aliyense wopambana kapena wochepa akufuna kulemba buku momwe angakhalire wamalonda kapena chinachake chonga icho.

Mabuku abwino kwambiri pa malonda adayesa nthawi ndikuyesa makampani ambiri kuti amange malingaliro a bizinesi yawo. Kwa anthu ambiri opambana, mabuku awa ndiwo mapepala.

Mabuku amasiku ano okhudza malonda

1. Kotler F., Cartagia H., Setevan A. Marketing 3.0: kuchokera ku malonda kwa ogula ndikupitiriza - kumoyo waumunthu. - M: Eksmo, 2011. Bukhuli limalongosola za malo ambiri amalonda, komanso kugwirizana ndi ntchito ya akatswiri omwe amalimbikitsa malonda zamakono. Kuonjezerapo, bukuli liri ndi zitsanzo zomwe zimatsimikizira kuti njira yatsopanoyo ikuyendera.
2. Osterwalder A., ​​Pinje I. Ntchito yomanga zitsanzo zamalonda: buku lothandizira munthu wodziwa zambiri . - M: Alpina Pablisher, Skolkovo, 2012. Bukhu latsopanoli pa malonda limalimbikitsa njira zamakono, zomwe zimagwirizana ndi kumvetsa malonda ndi udindo wawo. Olembawo amaganiza kuti ntchito yogulitsa "kuchokera kwa wogula".

Mabuku abwino kwambiri pa malonda ogulitsira

1. Rendi Gage "Momwe mungakhazikitsire ndalama zambiri . " Bukuli likutiuza momwe mungagwiritsire ntchito malonda, momwe mungasankhire kampani ndi zomwe muyenera kuchita kuti mupambane.
2. John Milton Fogg "Malo Otchuka Kwambiri Padzikoli" . Bukhuli likufotokoza mbiri yeniyeni pamsewu wopita ku bizinesi.

Mabuku otchuka pa malonda

1. Yau Nathan "Luso la kuwonetsera mu bizinesi . Mmene mungaperekere zambiri zovuta ndi zithunzi zosavuta. " Zikomo njira zomwe mukuziganizira zomwe mukuziganizira zingathe kukonza zambiri ndikufotokozera malingaliro anu molondola komanso molimba mtima.
2. Jackson Tim "M'kati mwa Intel . Mbiri ya bungwe lomwe linapanga chitukuko cha sayansi chazaka za m'ma 1900. " Mlembi wa bukhuli adafufuza chiwerengero chachikulu cha zolemba ndi zolemba kuti apange buku la Intel.
3. Peters Tom "Wow! -zinchito . Momwe mungasinthire ntchito iliyonse kukhala polojekiti yomwe ili yofunikira. " Bukhu ili pa malonda likuonedwa kuti ndilobwino kumapeto kwa chaka cha 2013. Bwana wodziwika bwino amakupatsani inu malingaliro opambana 50 omwe angathandize kutembenuza lingaliro lirilonse lofunika kukhala polojekiti yogwira ntchito. Zingakhale zofunikira kuwerengera bukhuli osati kwa azinthu amalonda okha, koma kwa anthu omwe akufuna kusintha ntchito yawo yachizolowezi.