Panopa kwa zaka zoposa zana ndi theka (mu 2006 kampaniyo idakondwerera zaka 150), kampaniyi ikuimira miyambo ya ku Britain yopangidwa ndi ogulitsa padziko lonse lapansi, komanso kupanga opambana kwambiri. Tsopano zovala za Chingerezi ndi zowonjezera Burberry - imodzi mwa mizere yofunidwa kwambiri pamsika, ndi mchitidwe wotchuka wa checkered Nova amadziwa zonse popanda zojambula fashionista.
Zovala zazimayi ku Burberry
Sitolo yoyamba idatsegulidwa ndi Thomas Burberry mu 1856. Ichi ndi chiyambi cha mbiri ya chizindikiro, chomwe tsopano chikudziwika padziko lonse lapansi. Munthu walusoyu adadziwika atatha kupanga nsalu yapadera komanso yopanda madzi yotchedwa "gabardine", yomwe idagwiritsidwa ntchito mwakhama popanga mvula ya asilikali ndi zinthu zina zapangidwe. Pambuyo pake, chombo chodziwika bwino chachitsulo chinakhazikika mu moyo wamtendere. Anali kuyang'aniridwa, monga kusindikizidwa pamabwinja, kwa nthawi yoyamba ankagwiritsidwa ntchito selo lotchuka, lopangidwa mchenga, loyera, lakuda ndi lofiira, zomwe tsopano zikhoza kuwonetsedwa pafupifupi mtundu uliwonse wa mankhwala.
Mchitidwe wa Chingerezi mu zovala za Burberry mwamphamvu uli ndi mizere iwiri ikuluikulu:
- Burberry London - mzere wa zovala, wowonetsedwa m'mafashoni ku Paris ndi ku Milan. Zachokera pa zitsanzo zomwe zinayambitsidwa ndi mkulu wa chithunzi Christopher Bailey. Awa ndi zithunzi zolimba zomwe anthu olemera okha angathe kuzipeza.
- Kukonzekera kwa Burberry - kusonkhanitsa kwa mzerewu kuli pafupi ndi moyo wa tsiku ndi tsiku ndipo kumaphatikizapo zinthu zomwe timakonda kugwirizana nazo ndi mawonekedwe a British mu zovala: zikhomo zam'madzi ndi malaya ang'onoang'ono, jeans, zotentha zotentha, t-shirts, miketi, nsalu zofanana ndi yunifolomu yachikhalidwe, ndi zina zambiri.
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Mitundu ya Burberry
Njira ina, yomwe ikugwiritsidwa ntchito ndi kampaniyo, ndiyo kutulutsidwa kwa zipangizo zosiyanasiyana. Kuti izi zitheke, mzere wina wopanga ntchito unakhazikitsidwa ndi Thomas Burberry. Kuwonjezera pa magalasi, zikwama za m'manja, maulonda, nsalu zam'manja ndi zofiira, zimaphatikizapo zovala za ana komanso zitsanzo za achinyamata. Mukhozanso kupeza zonunkhira pamasamba a masitolo odzola, kuvala mabokosi ndi khola lachikhalidwe, kupeza maambulera, sutikesi, matumba, ngolole komanso makandulo ndi zolemba izi. Muzipangizo zonse za kampaniyi, uthenga waukulu wa opangawo umamveka - osati mwadala ndi zinthu zamtengo wapatali zamtengo wapatali komanso za alyapi, chikhalidwe chokha cha British, choletsa ndi kuuma kwa mizere.
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