Pakadali pano, malingaliro apadera, malingaliro ndi malingaliro omwe akuyenera kukhala otchuka kwambiri ndi otchuka sizofala. Ndizo zenizeni, zolondola, zokondweretsa komanso zokondedwa ndi ogulitsa katundu, omwe, panthawi yomweyo, alibe mgwirizano ndi msika wambiri . Mtengo wotsika wa Monday, wochokera ku Sweden, ndi chitsanzo cha mbiri yakale yomwe yakula mpaka lonse.
Mtsikana wachinyamata
Ma jeans apamwamba a amuna ndi azimayi Maulendo angapo amatha kuona m'misewu ya mizinda yovuta kwambiri padziko lapansi, koma sikuti aliyense akudziwa kuti chiyambi cha Swedish brand mu 2000 chinali kutsegula sitolo ya zovala. Lingaliro limeneli linayambira ku Oiryan Andersson ndi Adam Friberg. Kutsegulidwa kwa sitolo yachiwiri ndi sitolo ya Stockholm. Achinyamata amapanga cholinga kuti asamapange ndalama, koma amakhala ndi nthawi yocheza ndi anzawo, kusinthanitsa ndalama zophiphiritsa za zovala. Sitolo, yomwe imatchedwa Weekend, mwamsanga inadzitchuka, ndipo pamene gululi linadzazidwa ndi wokonza Lasse, anyamatawo anasankha kusamukira pakatikati pa likulu. Sitolo yatsopano inali kuyamba kwa bizinesi yaikulu. Tsopano adagwiritsa ntchito nthawi yake, osati pamene Oyriyan kapena Adam anali ndi nthawi yodula, anali ndi ogula osatha komanso zatsopano zogwiritsa ntchito mafashoni omwe ankagwiritsidwa ntchito panopa. Muli ndi sitolo ndi dzina latsopano - Sabata.
Koma pa timu yamalusoyi sitinayime. Mu 2004, dziko la Sweden linakhudzidwa ndi chigamulo cha chisankho - pa weekday counters anaonekera mazana asanu ndi atatu oyambirira a jeans osasamala. Zinali zopapatiza, mitundu ya nkhono zomwe sizinawonongeke ndipo zinkadziwika ndi mtengo wochepa kwambiri.
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N'zosadabwitsa kuti masabata awiri masalefu anali opanda kanthu. Mwachiwonekere, achinyamata adayamikira kuyesayesa kwa brand Cheap Monday, zomwe zinapereka iwo atsopano wapadera kalembedwe. Kupambana kunapangitsa abwenzi kupanga kampani ya Weekday Brands, yomwe Oiryan ndi Sanna Alddaks adapanga, Friberg - pofuna kupanga, ndi Lasse - chifukwa cha ndalama. Malonda ndi zithunzi zinaikidwa kwa Carl Grandin ndi Björn Atldaks. Mu 2005, achinyamata a ku Sweden anawona zovala kuchokera kumsonkhano woyamba. Mu 2008, Cheap Monday Jeans anakhala gawo la msika wa msika wa Scandinavia H & M. Kuyambira nthawi imeneyo, ma jeans okongoletsera, zovala zapachiyambi, nsapato, nyengo ndi chilimwe, malaya ndi malaya amtengo wapatali akhala akupezeka kwa mafashoni ndi akazi a mafashoni padziko lonse lapansi.
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Zovala zamakono zamakono
Kuwonekera kwa Cheap Monday logo, kufotokoza chigaza, tsopano kukuwoneka pa zovala zomwe zimapezeka m'mabwalo ambiri ogula. Mu 2009, udindo wa wokonza unatengedwa ndi Anne-Sophie Buck. Pokhala wokonda kwambiri chikhalidwe cha Swedish, adawonjezera zovala za achinyamata osati zovala zatsopano za jeans, komanso ndi zovala, madiresi, malaya, jekete ndi malaya. Anne-Sophie amavomereza kuti imvi, yofiira yakuda, yolimba beige ndi mitundu ya bluish. Zovala zomwe zimapangidwa pamtundu uwu ndizothandiza, kusunga kumpoto.
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Sitinganene kuti zovala zaMulungu zapaulendo ndizopadera komanso zosiyana, koma filosofi ndi yakuti munthu ayenera kupanga munthu, ndipo ntchito yake ndi kumupatsa zinthu zabwino.
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