Motivi wa ku Italiya ndizovala zazing'ono zazimayi, zomwe zimapangidwa kwa atsikana ndi amayi kuyambira zaka 16 mpaka 35. Chizindikirocho ndi gawo la bungwe la Miroglio. Masiku ano m'mayiko makumi asanu padziko lonse, pali mabotolo pafupifupi 600. Amakhala ndi zilembo zazikuluzikulu, zofiira, zotentha ndi zofunda, mabotolo, magolovesi, matumba, zikopa, zodzikongoletsera ndi zina zamtengo wapatali.
New Motivi kusonkhanitsa 2013
Nthawi iliyonse, mtundu wa Motiviti umayambanso kusonkhanitsa zovala zatsopano za amayi, zomwe zimakhala zokondweretsa kwambiri kwa azimayi awo. Motivi amavala masika ndi chilimwe ndi zitsanzo za mdulidwe waulere, ndi zojambula zoyambirira ndi zojambula zamadzi, mafunde a mafunde ndi mafunde. Amatsindikiza m'chiuno ndipo amakhala chinthu chowala kwambiri cha chithunzi chazimayi - zazikulu zamakono. Motivi kampani ndi jeans sizinadutsa kampaniyo. Mitundu yatsopano imakhala ndi mtundu wa nsalu, yochepa kwambiri pansi pa miyendo ndi mtundu wachikasu. Mu jeans, kalembedwe ka '50s ndi kolimba kwambiri.
M'nyengo yatsopano ya chilimwe chilimwe 2013 Motivi akuitanira asungwanawo kuti alowe mumlengalenga ndi kutentha mchenga, kambuku ndi kanjedza komanso zithunzi zooneka bwino. Valani matani omwe ali ndi maluwa okongola, nsapato pamphepete, mabokosi omwe ali ndi mapepala ndi malaya odula ndi kolala yokonzedwa ndi makani okhwimitsa - ndipo sikuti zonse zomwe Motivi amatipatsa mu nyengo yatsopano. Ndifunikanso kuwonjezera zazifupi ndi zovala zapamwamba, zomwe zimakongoletsedwa mwakachetechete ndi unyolo wamkuwa. Zipokisano zochokera ku Italy zimakhala zazikulu, ndipo zimagwira ntchito zazikulu ndi nsapato yaitali.
Muzitsanzo zonse zomwe zafotokozedwa ndi Motivi kumayambiriro kwa chaka cha 2013, kalembedwe ndi kayendedwe ka mafashoni a makumi asanu a zaka zapitazi ndi omveka bwino. Koma choyambirira ndi mwatsopano njira zothetsera ndi zokongola Chalk kuwonjezera zovala zamakono ndi atsopano.
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