Kuyang'ana pa jekeseni zamakono zamasiku ano ndi zovuta kukhulupirira kuti iwo analipo zovala zosayenerera za okonza mitengo ndi okwerapo. Zopindulitsa zazikuluzikulu zotentha zamatumba - kuwala, mosavuta, kudalirika - zinali zowawa chifukwa cha mafashoni asanawonongeke. Chilichonse chatsintha pakufika kwa matekinoloje atsopano ndi nsalu, komanso chidwi ndi magalasi otsika omwe amapanga opanga zovala ndi ovala zovala, kuphatikizapo Luhta kampani ya ku Finnish.
Mbiri ya mtundu wa Luhta
Mu 2017 malonda Luhta adasintha zaka 110. Woyambitsa wake ndi mlonda wamalonda wa Finnish V. Luhtanen. Foni yaing'ono ya banja yomwe imakhala ndi wazamalonda mwiniyo, mkazi wake ndi ana ake, yatembenuka kwa zaka makumi angapo kupita kumapanga opangira zovala ku Finland. Kupambana kwa kampaniyo kumafotokozedwa ndi kuti nthawi zonse yakhala ikugwirizana ndi zosowa za ogula mu nthawi yake, ndipo kapangidwe kogulitsa kwake kakugwirizana ndi zochitika zamakono.
Kuyika kwa mtunduwu ndi kunja, ndipo malaya akunja pa Luhta ndi ma profiling products. Kumapeto kwa zaka za m'ma XX pa maziko a malonda awa gulu la mayiko Luhta Fashion linakhazikitsidwa, zokopa zapangidwe zowonjezera zawonjezeka kwambiri: T-shirts, jekete, breeches, mathalauza, malaya, zipangizo zinawonjezeredwa.
Mafinya Achi Finnish Luhta
Kampaniyo imapanga mizere iwiri yophimba zovala:
- Luhta Sport - chifukwa cha masewera olimbitsa thupi;
- Luhta Fashion - achinyamata omwe amatsogoleredwa ndi "zakuthwa", zojambula.
Pogwiritsa ntchito zovala zapamwamba, Gore-Tex imagwiritsiridwa ntchito yomwe imakhala yopanda madzi. Amakhala ndi zigawo zitatu: nsalu zakunja, nembanemba ndi zowonjezera. Kawirikawiri, malaya akunja ndi kampani Luhta amasiyanitsa kulenga chitonthozo ndi chitetezo:
- olamulira a m'lifupi la cuffs;
- zowonjezera zambiri;
- kuyala kuchokera mphepo;
- zipper zamadzi;
- zojambula pamodzi;
- chuma cha ubweya wambiri;
- zojambula zojambula;
- bwino mkati mokongoletsa.
Akazi aakazi pansi pa jekeseni Luhta
Zogulitsa za kampanizi zimagwirizana ndi zomwe zimakonda kwambiri mafashoni. Mipukutu ya ku Finnish kwa akazi Luhta - kuphatikizapo mosavuta ndi kukongola, kuchita bwino ndi kuponderezedwa kwa akazi. Zina mwazinthu zatsopano za zokolola za amai ndizofunikira:
- zitsanzo ndi chiuno chosinthika;
- anagwetsa jekete ndi malaya;
- zitsanzo zokhala ndi kolala yayikulu;
- zitsanzo, zitatha ndi ubweya wa chilengedwe.
Mtundu wa mtundu uli wosiyana, koma zosangalatsa ndizojambula zazithunzi zamitengo, komanso zofiira, zofiirira, mabala a burgundy. Kutalika kwenikweni kumakhala pakati pa ntchafu. Izi sizikugwirizana ndi mafashoni okha, komanso zimathandiza. Zithunzi zamatumba ndi zoyenera ndi mathalauza otentha , pamene akuyenda kumapiri, pamtunda wa masewera. Long ndi pritalennye - mumzindawu.
Amuna apansi a Luhta
Jacket pansi - imodzi mwa mitundu yotchuka ya kunja kwa amuna. Oimira abambo amphamvu samazengereza kuyang'ana mafashoni ndipo mwachimwemwe amavala zovala zowoneka bwino, zabwino. Mafinya a ku Finnish a amuna omwe amakonda Luhta komanso okonda zosangalatsa kwambiri m'mapiri, ndi amuna olemekezeka apakati. Anthu a mumzindawo adzapeza pakati pa katundu wawo wamagetsi awo omwe amadziwonetsera okha.
Achinyamata m'nyengo zaposachedwa ndi mapepala otchuka omwe amakhala ndi zikwama zam'mwamba komanso zopikisana zambiri. Mitengo yowonjezera imapereka amuna olimbitsa thupi, kuteteza bwino kuzizira ndi mphepo. Makamaka mawonekedwe a nyengo yozizira akuwonetseratu zozizwitsa. Njira zamakono zimasiyana, koma mithunzi yambiri imakhalapo - imvi, yakuda, yakuda.
Azimayi okonda zovala amazizira ku Luhta
Ndikofunika kusiyanitsa nyengo yozizira pansi pamatumba ndi masewera a tsiku ndi tsiku. Ngakhale amayi ambiri a m'nyengo yachisanu Mafinya a ku Finnish Luhta ndi a masewera olimbitsa thupi, kampaniyo imapanga mafanizo omwe amachitidwa ndi amayi omwe amayamikira chiyambi ndi mawonekedwe a zovala zapamwambazi. Kusinthasintha kwa maboti kumapangitsa kuti mabulosi ndi zovala ziwonjezeke kwambiri kuti abwerere m'malo obvala ubweya.
Akazi amawotcha kwambiri mvula m'nyengo yozizira ya Luhta amangokhalira kuthana ndi chisanu, koma amakondanso mbuye wawo ndi kukongola kwa njira zowonongeka ndi zosayembekezereka. Chinthu chofunika kwambiri cha mtundu wa chisanu ndizovala. Pa mitundu ya Luhta yolimba imakonzedwa ndi ubweya wa chilengedwe. Kutalika kosiyana kwa zovala ndi majekete kumakupatsani inu kuvala ndi mathalauza, ndi mwinjiro kapena mwinjiro. Njira yabwino yowonjezera nyengo yozizira idzakhala yogula ma jekete awiri: chifukwa chochita zosangalatsa komanso za mzindawo.