Mbiri ya bizinesi ndi fano ndilo choyamba chodziwika kuti omwe mungakhale nawo ogwirizana, makasitomala ndi olemba ntchito ali nawo. Ichi ndi chifukwa chake n'kofunika kwambiri kudziwa zigawo za fano, komanso kumvetsetsa malamulo ndi njira zomwe zimapangidwira mbiri ndi chithunzi cha akatswiri enieni.
M'nkhani ino tidzakambirana za fano la mkazi wamakono wamakono.
Makhalidwe ndi chithunzi cha munthu wamalonda
Lingaliro la fano lazamalonda linawoneka posachedwapa - mawu awa anawonekera mu theka lachiwiri la zaka za makumi awiri. PanthaƔi imodzimodziyo, kufufuza koyamba misala za chithunzi ndi kapangidwe ka mabizinesi pa bizinesi yake inayamba. Zoonadi, kufunika kwa chifaniziro chakunja kwa anthu amalonda, ndale komanso anthu ena amadziwika kale kwambiri - kale kale kale, Nicollo Machiavelli anatsimikizira kuti ntchito yake ndi yofunika kwambiri. "(" Masks "," nkhope "). Ndikofunika kumvetsetsa kuti ntchito ya chithunzichi ndikulingalira bwino ndikugogomezera makhalidwe anu abwino, osabisa kusowa kwa ntchito, chikhumbo kapena kusowa kwa makhalidwe abwino, chifukwa posakhalitsa choonadi chimatsegulira, ndipo apa palibe fano limene lidzapulumutse ku chinyengo cha wachinyengo ndi wonyenga.
Makhalidwe abwino ndi chithunzi cha mkazi wamalonda ndi ogwirizana kwambiri. Ndipotu, kuti muwonetsetse bwino anthu ogulitsa malonda kapena makasitomala, simungasowe luso luso laumisiri, komanso kuti mutha kugonjera nokha, mukuchita zinthu mwachisawawa, pa zochitika zapadera, chakudya, zikondwerero.
Kodi mungapange bwanji chithunzi cha munthu wamalonda?
Chithunzi cha bizinesi chachikazi chikuphatikizapo zigawo zingapo:
- kuyitanitsa kwina. Chovala choyenera, tsitsi, maonekedwe, mawonekedwe abwino - zonsezi zimapanga mawonekedwe abwino kunja;
- ntchito. Kudziwa zamaganizo ndi luso lothandizira pa ntchito zamaluso ndilo gawo lalikulu la fano. Ndizosatheka kusunga fano la mkazi wamalonda kwa nthawi yaitali, pogwiritsa ntchito maonekedwe ndi chithumwa;
- mzimu wamkati. Kukoma mtima, kulingalira, kumvera ena, kulekerera - zikhalidwezi zimathandiza "kutsanulira" mwakhama malo abwino, kukhazikitsa maubwenzi abwino ndikudziwana nawo;
- kulankhula ndi makhalidwe. Aphunzitsi apamwamba ayenera kuyankhulana ndi anthu, adziwe malamulo a khalidwe labwino ndikuwatsata. Inde, akatswiri a owonjezera omwe amatha kukhala ochepa kwambiri, komabe ntchito zawo zidzakhala zopindulitsa kwambiri ngati zitsogoleredwa ndi zizoloƔezi zovomerezeka;
- entourage. Kufunika kwa zipangizo, zing'onozing'ono komanso ngakhale mkati mwa ofesi kapena kabati sizomwe zili zofunika kwambiri ku zigawo zina za fanolo. Ndipotu, pogwiritsa ntchito maofesi a kampaniyo, makasitomala ndi othandizana nawo amaganiza zokhudzana ndi kupambana kwake, zogwira mtima ndi zodalirika;
- biography. Zikuwoneka kuti mutha kusintha m'mbiri yanu? Simungathe kubwezeretsa kale, koma musasankhe makolo ndi achibale. Pakalipano, munthu wa bizinesi ali ndi ufulu wosankha choti abisala zomwe adachita kale ndi zomwe angapereke kwa anthu kuti ayesedwe.
Kuti apange chithunzi cha bizinesi, msungwanayo ayenera poyamba kukumbukira kufunikira kogwirizana ndi chigawo chakunja, mkati ndi m'ntchito. Osati kwenikweni nthawi zonse kuvala suti yakuda, yakuda kapena imvi pamutu - zizindikiro zochepa za zovala sizingalepheretse. Ngati simukudalira kwambiri mphamvu zanu kuti mupange chithunzi chakunja - funsani akatswiri ojambula zithunzi kapena ojambula zithunzi kuti awathandize. Chinthu chachikulu chimene muyenera kumvetsera pakusankha zovala ndizovala za kampani yanu ndi maonekedwe anu. Sankhani mitundu 5-7 yozungulira, ndi 4-5 zina zowala bwino. Kuzisakaniza pamodzi ndikupanga kusakaniza kosiyana, mudzatha kuyang'ana mwatsopano komanso mwamtundu, panthawi imodzimodzi, popanda kupititsa patsogolo kachitidwe ka bizinesi.
Zitsanzo za zovala zomwe zimathandiza kupanga chithunzi chazamalonda chokongola, mukhoza kuwona mu malo athu.
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