Chotsani zojambulajambula - chimodzi mwa zinthu zolemekezeka kwambiri padziko lonse lapansi, zomwe zimapanga masewera olimbitsa thupi, madzi ndi masewera a chisanu . Kukonzekera kowala, kupanga mitundu, kugwiritsa ntchito zipangizo zamakono - zonsezi ndizokongola mu zovala ndi zipangizo za kampani iyi.
Mbiri ya brand Rip curl
Kampani ya Australiya Rip curl inakhazikitsidwa mu 1969 ndi abwenzi awiri ogwiritsa ntchito pafupipafupi: Singer Brian "Sing Ding" Singer ndi Doug "Claw" Warbrick mumzinda wawung'ono wa Torquay. Ili pafupi ndi tawuni yotchuka, kukopa anthu omwe akufuna kuthamanga pansi, kuchokera kumbali zonse za dziko - Bells Beach. Poyamba, abwenziwo adakonza kampaniyo kuti ipange mapepala apamwamba, koma kenako anayamba kupanga masewera - ichi chinali sitepe yoyamba ku mbiri ya kampani.
Mbiri ya dzina la kampaniyo si yachilendo. Ngati kumasulira kwenikweni, ndiye "Rip curl" imayimira "Rvy! Pewani! ". Icho chinali cholembera ichi chomwe chinamveka pa bolodi lokondedwa la woyambitsa wa Doug Warbrick. Ndipo pambali pake panali chilembo chachiwiri "Dog Dog!" Ndipo ngakhale patapita nthawi Dag mwiniwake adavomereza kuti panalibe tanthauzo lalikulu m'malemba awiriwo, komabe, kunali kulira "Rwy! Tembenukani! "Anakhala ngati mtundu wa chithunzi cha mtunduwu. Zovala zake zimapangidwira kufunafuna kwamuyaya, kuswa mgwirizano wa moyo wa tsiku ndi tsiku ndikufuna kufotokoza zolemba zomwe akuchita.
Ngati tikulankhula za filosofi ya mtunduwu, ndiye kuti imasonyeza bwino ma motto awiri omwe amagwiritsidwa ntchito mu makampani otsatsa malonda. Choyamba: "Njirayo ndi yopanda malire! Yambani kuyang'ana! "- amayankhula za omwe akufunidwa zovala ndi zipangizo za kampaniyo: Olota ndi omvera amuyaya, omwe amatsogolera moyo wokhutira ndi kuyesera kuona ndi kuphunzira momwe angathere. Chigwirizano chachiwiri ndi mawu owotcha zapamwamba kwambiri za katundu wogulitsidwa ndi chidaliro chachikulu chomwe makasitomala amapereka chizindikiro chawo chokondedwa, chifukwa chinapangidwa ndi akatswiri enieni. Zikumveka ngati izi: "Zopangidwa ndi oyendetsa maulendo. Zapangidwira kwa anthu oyendetsa galimoto. "
Gawo lamakono la chitukuko cha brand Rip curl
Zoyesa zoyamba ndi zovala za Rip curl zimagwirizana ndi chitukuko ndi kusintha kwa matekinoloje omwe alipo kuti apange suti zowonongeka. Pambuyo pake muzitsulo za kampanipo panapezeka zovala zosiyanasiyana zochitira masewera a madzi, komanso zipangizo. Mwachitsanzo, magalasi ndi zikwama za Curl curl zimakonda kwambiri, zomwe zimasiyana ndi mphamvu komanso khalidwe labwino, komanso ndi zojambula zosaoneka bwino.
Pambuyo pake, mateknoloji anapangidwa kuti apange zovala za masewera a chisanu. Komabe, mkhalidwe wamakono wa mafashoni, chidwi cha moyo wathanzi ndi zosangalatsa zokhutira, komanso kuchitika mmachitidwe monga "masewera a masewera," anapanga zinthu za mtundu wa ku Australia chidwi ndi anthu osiyanasiyana, osangoyenda chabe. Okonza mtunduwo sankaima pambali, akuyamba kupanga zovala zofashera kwa anthu okhala m'tauni. Atsikana ambiri akulota diresi kapena kusamba suti Ripllo, yomwe simungathe kuwonetsera kwa anzako, koma muziwonetsanso thupi lanu lofufuta, lofufumitsidwa ndi lophunzitsidwa. Kuti muyende kuzungulira mzinda mu nyengo yotentha ndi akabudula, T-shirts ndi sneakers Kupuma curl ndibwino kwambiri. Ndiponsotu, zipangizo zamakono zogwiritsira ntchito zakuthupi zimachotsa chinyezi, zimathandiza kuti khungu lizipuma, ndipo zojambulazo zimapangitsa kuti chikumbuchi chikhale chosaiwalika komanso chosasangalatsa.
Tsopano magulendo a curl Achikulire amapezeka pafupifupi padziko lonse lapansi. Amakhalanso akuyimiridwa ndi makina ena odziwika bwino omwe amapanga zovala zamasewera, zosangalatsa zam'mphepete mwa nyanja ndi mafunde. Alendo a mtunduwo nthawi zambiri adakhala othamanga otchuka. Ndibwino kukumbukira, mwachitsanzo, Dina Burdy, Matthew Collier, Alan Blanchard.
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