Pambuyo pa nkhani yochititsa manyazi ndi Pepsi yamalonda, yomwe Kendall Jenner adayang'ana, vuto lomweli linafika kwa mnzake Karou Delevine, yemwe amalengeza Rimmel mascara. Video yomwe ili ndi supermodel imaletsedwa kuwonetsera ku UK.
Mafilimu amphamvu
Mu zamalonda, zomwe zinaperekedwa kwa ogula, Kara Delevin amajambula mascara pa eyelashes yake yayitali. Panthawi imodzimodziyo, mau-overs akuti mascara atsopano a Scandaleyes Reloaded kuchokera ku Rimmel (monga momwe amachitira pamwamba) amapereka ma eyelashes apamwamba chifukwa cha burashi yothandiza kwambiri yomwe imatetezera ku mitsempha ndi kugwedeza pamene ikupereka mphamvu yomaliza komanso yokhazikika.
Zikuwoneka kuti vidiyoyi ilibe mawu ovomerezeka, zonse ziri zomveka komanso zopanda malingaliro, koma British Bureau of Advertising Standards, yotchedwa Advertising Standards Authority, inakana kukalengeza ndi Kara. Chifukwa chiyani?
Zomalizidwa
Msonkhano woyang'anira ndikukhulupirira kuti ma eyelashes Delevin mu kanema amawoneka okongola. Amakhulupirira kuti anthu opanga kanemawo amagwiritsa ntchito njira zomwe zimapangitsa kuti nyama zisawonongeke, ogula zinthu zonyenga, zomwe zimakhala zonyenga komanso makompyuta.
N'zochititsa chidwi kuti malonda otsogolera adakambirana pambuyo pa kudandaula kwa wogulitsa. Mwachiwonekere, mkaziyo adagula chida chokongola ndipo, popeza sanalandire mphesi zofuna (monga za Kara), analemba komwe ayenera kupita.
Olungamitsidwa, Rimmel anazindikira kuti amagwiritsa ntchito ma eyelashes abodza mu chitsanzo, koma amakana kuchitiridwa nkhanza ndi malo osungirako ntchito.
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N'zodabwitsa kuti zofanana mu 2010 zinachitika ndi kulengeza chizindikiro cha Dior brand ndi Natalie Portman. Videoyi inachotsedwanso mumlengalenga pambuyo pa madandaulo a Britons. Ndizofuna kudziwa kuti pambuyo poti Maofesi Ovomerezeka Amagwiritsira ntchito lamulo loletsa kugwiritsa ntchito njira iliyonse yotsatsa yomwe imapanga maulendo ataliatali kuposa momwe aliri.