Pokufika kwa matekinoloje apamwamba, mitundu yambiri yapachiyambi ya chitukuko cha malonda inatsegulidwa. Makamaka amalonda ogwira ntchito anayamba kuyang'ana momwe angagulitsire malonda pa intaneti. Ku US, lingaliro limeneli linasankhidwa ndi makampani olimba ndi aang'ono, m'mayiko olankhula Chirasha malonda a bizinesi anayamba kuyesa zowonjezera zatsopano popanda kusiya zochuluka zamakono komanso zamalonda malonda.
Kugulitsa pa intaneti
Kuyamba malo opititsa patsogolo pa intaneti kumafunika kuchokera pa tsamba lolembetsa, likhoza kukhala malo kapena maofesi apamtunda. Kuchita malonda pa intaneti kumadalira pa kufufuza mozama za kufunika, kulingalira kwa mtengo, njira zamalonda, malonda ndi malonda. Kuwerengera pazinthu zonse sikophweka, kotero kufunika kwa makampani omwe amadziwika bwino pakulimbikitsana akukula mofulumira.
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Chotsatira chabwino cha zotsatidwa ndizochepa ndalama zomwe zimayambidwa ndi kupezeka, mankhwala kapena utumiki ayenera kulumikizana bwino ndi zomwe oyembekezera akuyembekezera. Njira yogulitsa malonda pa Intaneti ikugwirizanitsa ndi lingaliro lomwelo, koma mosiyana ndi njira yovomerezeka, iyenera kufotokozera zoperekazo ndikuyesetsa kuyesa kufalitsa malowa. Popanda izi, zidzakhala zovuta kwa wothandizira ndi wochita kukomana.
Ubwino ndi kuipa kwa malonda a intaneti
Chida chilichonse chimayesedwa mosamala kuchokera kumbali zosiyanasiyana kuti chizindikire mbali zonse zolimba ndi zovuta. Malonda a intaneti sakulepheretsa ubwino wambiri womwe umalola makampani ang'onoang'ono kuti azidzipereka okha, ndipo makampani aakulu amapatsidwa mwayi wolimbikitsa malo awo. Zowonongeranso zimakhalapo, ndipo ziyenera kuganiziridwa kuti zikhazikitse ndondomeko yolondola yowonongeka.
Zotsatira za Kugulitsa kwa intaneti:
- tsatanetsatane wa malonda;
- malonda;
- ndalama zochepa;
- ntchito yochititsa chidwi - pafupifupi 40% ya ogwiritsa ntchito amachita zabwino pa zochitika pa intaneti, mu nyuzipepala izi zimakhala zofanana ndi 15%, chifukwa malonda a televizioni ndi akunja ali pamtunda wa 8 ndi 5%;
- Chisangalalo cha kulankhulana ndi wogulitsa pofuna kupeza nthawi zovuta;
- ingowona ziwerengerozo.
Zofuna za malonda a intaneti:
- Chiyanjano ku liwiro la kugwirizana, ndi mafilimu owonetsera otsika ndi zithunzi zapamwamba zidzakhala zovuta;
- N'zosatheka kuyesa ndi kuyesa zinthu;
- Nkhani zokhudzana ndi chitetezo chokhudzana ndi deta yaumwini;
- mpikisano waukulu pakati pa iwo ofuna kugonjetsa injini zosaka;
- Nthawi zambiri alendo omwe amapezeka pa intaneti amakhudzidwa, magulu otsalawo sakhudzidwa.
Pafupifupi zovuta zonse za malonda a pa Intaneti zimachepetsa pang'onopang'ono, matekinoloje akuyendetsedwa bwino, ndipo intaneti ikufika kumadera akutali kwambiri. Kusinthika ndi mpikisano waukulu, kotero kuti malo okwezeka popereka injini ayenera kufufuza mwamphamvu.
Mitundu Yogulitsa pa intaneti
Pang'onopang'ono, malonda a intaneti akhala ngati ntchito yeniyeni, chifukwa si njira zonse zamakono zomwe zingatumizidwe ku malo odziwa zambiri. Kuti tikwaniritse zotsatira, zochitika zingapo zimafunika, choncho malonda a mapulogalamu a intaneti amafunikira mgwirizano wa akatswiri angapo. Makampani opindulitsa omwe amagwira nawo ntchitoyi amadziwitsa gulu la akatswiri pa kasitomala aliyense. Wojambula mmodzi akhoza kukhala wovuta kuti apereke ma intaneti pafupipafupi, ndipo kugwiritsa ntchito njira imodzi sikupereka zotsatira.
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Mukamagula pempho la mankhwala kapena malonda, wogula ayenera kuwona dzina la kampani pa tsamba loyambirira la magazini, kutumiza kwa masamba achiwiri ndi otsatila ndi osowa kwambiri. Ndi njirayi, malonda a intaneti sakufuna kulimbikitsa katundu, anthu akuganiza kale za njira yogula. Choncho, akuyenera kupatsidwa mwayi kuti apite ku malowa ndikuika lamulo.
Kugwiritsa ntchito malonda a pa intaneti kumasonyeza kupambana kwa kukonza injini yamakono kwa malonda aang'ono ndi apakatikati, chifukwa anthu okondweretsedwa amabwera pa webusaitiyi, ndipo mtengo wa kasitomala umodzi umakhala wopindulitsa. Kugulitsa ma intaneti pa mtundu umenewu kumaphatikizapo kuyesa ndi kusankha mawu omwe anthu amawalemba mubokosi losaka. Chosavuta chachikulu cha njirayi panthawi ya ndondomekoyi, kutuluka kwa malo akuluakulu kungayembekezereke kuposa sabata imodzi.
PR pa intaneti
Lingaliro la Kuyankhulana kwabwino kumaphatikizapo kukhazikitsidwa kwa zidziwitso zowonetsera kuti ziwonekere m'mawailesi. Zida zamakono zogulitsa intaneti zikuphatikizapo njirayi, koma mabuku adzapangidwa kudzera m'mabuku a pa Intaneti. Izi zingakhale magetsi a nyuzipepala ndi ma magazini ovomerezeka, mafayilo aakulu kapena mabungwe odziwika bwino. Chifukwa cha kutchuka kwa mabuku, n'zotheka kuonjezera kutchuka kwa kampaniyo. Malonda oterewa amagwiritsidwa ntchito kwambiri ndi makampani ndi makampani chifukwa cha mtengo wapatali.
Malonda Othandizira
Ndi mtundu woterewu, kukonda ndi malonda kumayendera limodzi. Lingaliro ndi kupanga pulogalamu yapadera yomwe mnzanu amalandira mphotho ina pokopa ogwiritsa ntchito. Malipiro angapangidwe kwa aliyense wogulitsidwa kasitomala, mlendo wa malo kapena olembetsa. Ubale woterewu wapangidwa kukhala makampani osiyana, kumene osungulumwa ndi makampani onse ali ndi ufulu kuti atsimikizire kukweza katundu.
Kulengeza kwachinsinsi - malonda
Izi ndi malonda omwe amawoneka pa malo osiyanasiyana. Kugulitsa kwa intaneti kwa mtundu uwu kumachokera pa luso la injini zofufuzira kuti zilembetse ziwerengero za zofuna za wogwiritsa ntchito, ndiyeno zimamupatsa iye mankhwala kapena misonkhano yomwe imakwaniritsa zopempha zatsopano. Kupindula kwa njira imeneyi ndi njira yeniyeni ya makasitomala omwe akuyang'ana kale zogula mankhwala ndipo akuganizira kugula zosankha. Izi zimakulolani kuti mupereke okha ogwiritsa ntchito omwe adasindikiza malonda omwe adakondweretsedwa ndikusamukira ku tsamba.
Malonda Ogulitsa
Njira iyi ikuphatikizapo kulengedwa ndi kukhazikitsidwa kwa mapulojekiti, mavidiyo kapena zina zomwe zimayambitsa chidwi cha omvera. Mediaevirus imatengedwa mofulumira ndi ogwiritsira okha, monga chifukwa, malonda a malonda akugawidwa popanda kukhudzidwa mwachindunji kwa kampaniyo. Malonda ogulitsira, zitsanzo zomwe zimapezeka nthawi zambiri mumagulu achilendo (OldSpice, Dove, Go Pro), zimapereka zotsatira zofulumira, koma pali mwayi kupeza zotsatira zoipa.
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Kutsatsa malo ochezera a pa Intaneti ndi othandiza kuti akope chidwi pa zinthu. Pankhaniyi, akufunika kupanga zinthu zosangalatsa kwa ogwiritsa ntchito, kuti akhale ndi chikhumbo chofuna kubwezeretsa, zomwe ndizo, kugawaniza zomwe iwo amakonda. Malingaliro amenewa amawoneka okongola, chifukwa amapereka chikhulupiliro choposa kwa ogula - samangoona malonda, koma malingaliro ochokera kwa munthu wina. Njirayi imathandiza kusankha ndendende malo kuti akhudze omvera.
Onetsani malonda
Zojambulajambula kapena zokopa zamatsatsa pa intaneti zili pa malo a cholinga chake ndi kupanga mapangidwe othandizana pakati pa mtundu ndi ntchito yomwe akufuna. Khwerero iyi imathandiza kuti chizindikirocho chiwoneke, kuonjezera kukhulupirika kwa omvera ndikupanga chithunzi chokongola cha kampaniyo. Chotsatiracho chikuwonekera pokhapokha ngati zilipo zambirimbiri. Mabanki ndi okwera mtengo, chotero kwa mabungwe ang'onoang'ono omwe sapezeka.
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Kuti mupeze zotsatira zoyenera, muyenera kufufuza thandizo kwa akatswiri kapena kuyandikira kwa iwo mwa kuwerenga mabuku abwino pa intaneti.
- Strickiola, Spencer, Fikshin, Eng "SEO - luso la webusaiti yopititsa patsogolo . " Buku lothandizira bwino kwambiri, limafotokoza mwatsatanetsatane kumene mungayambire. Olemba bukuli akuthamangitsidwa ndi makampani akuluakulu anai, choncho malangizowo onse amayesedwa pazochitika zawo.
- Steve Krug "Mmene mungapangire malowa mosavuta. Kugwiritsa ntchito mwa njira ya Steve Krug . " Bukhuli lidzakuthandizira kuyang'ana pazomwe mungagwiritse ntchito pogwiritsa ntchito wogula ndikupanga chidwi.
- Denis Kaplunov "Wokhutira, malonda ndi thanthwe ndi mpukutu. Malo osungira mabuku a makasitomala ogonjetsa pa intaneti . " Zimatanthauzira zowoneka zazithunzi, zomwe ndizovomerezeka kuwonetsera zapamwamba za katunduyo.
- Damir Khalilov "Malonda pa malo ochezera a pa Intaneti" . Zidzathandiza kumvetsetsa momwe mungagwirire ntchito ndi magulu kumalo ochezera a pa Intaneti , ndikukambirana za zovuta zachitukuko. Mlembi amalimbikitsa kugwiritsa ntchito njira yowonjezereka, kuphatikizapo malonda ndi magulu achilendo.
- V. Smirnov "Malonda okhudzana ndi malonda. Njira yatsopano yokopa makasitomala ndi Yandex.Direct . " Pano mukumvetsa zovuta zogwiritsira ntchito chida ichi. Palibe zolemba zamakono, mafunso a kulumikizana kolondola kwa malonda akunja amalingaliridwa.