Mu 1856, Thomas Burberry, wophunzira wa malonda wa manufactory, adatsegula chovala chake choyamba chovala m'tawuni ya Chingerezi ya Basingstoke. Bzinesiyo inali yopambana kwambiri posakhalitsa Burberry anatsegula malo ogulitsira. Mu 1880, Thomas Burberry anapanga gabardine - nsalu yolimba, yopanda madzi ya zovala. Sitolo yoyamba ku London Haymarket inatsegulidwa mu 1891, masiku ano ndi ofesi yaikulu ya Burberry.
Chizindikiro cha chizindikiro cha chizindikiro chake ndi chida chovala pahatchi ndipo ali ndi mkondo m'manja mwake.
Chizindikiro ndi khola la mtundu wofiira, wakuda ndi mchenga, chifukwa zomwe zinthu za Burberry zimadziwika mosavuta - zinkaonekera koyamba pa mvula ya mvula mu 1920, ndipo inalembedwa chaka chomwecho monga chizindikiro cha Burberry.
Burberry amapanga zipangizo za Amundsen - munthu woyamba kufika ku South Pole, pofuna ulendo wopita ku Antarctic, suti ya oyendetsa ndege ndi a British. Kuyambira m'chaka cha 1955 Burberry ndi amene amapereka mfumukazi ya Mfumukazi ya Great Britain.
M'zaka za m'ma 90 zapitazo, oyang'anira kampaniyo adasintha kusintha fano la kampani ndikukopa ogula achinyamata. Pofuna kuthetsa vuto limeneli, Roberto Manichetti, yemwe anapanga mafilimu a ku Italy, analembedwanso, amene anatha kuyanjanitsa miyambo komanso zovala zatsopano.
Tsopano nyumba yokonza Burberry ndi yaikulu yopangira zovala, zipangizo zamtengo wapatali ndi zonunkhira, ili ndi malonda omwe ali ndi masitolo oposa 300 kuzungulira dziko lapansi. Mbiri ya zaka 150 za mtundu wa Burberry imatilola kuti tione ngati ndizo maonekedwe a Chingerezi, khalidwe ndi mwambo.
Mfundo zazikulu za Burberry
Okonza Burberry amagwira ntchito zingapo:
- Chovala cha Burberry - mzere wa zovala zamtengo wapatali - kuphatikizapo kukongola ndi zovuta /
- Burberry London - mzere wachikale, mtundu wa "khadi la bizinesi": zithukuta, jeans, t-shirts ndi miketi yaying'ono yotchuka, nsapato, matumba.
- Thomas Burberry - mzere wa zovala kwa ana ndi achinyamata, komanso zipangizo, mawindo, zonunkhira.
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Spring-Summer 2013
Yotsatira ikuwonetsa Burberry Prorsum yomwe inachitikira pa sabata yamafashoni ku London. Kuwonetsedwa kwawonekera kwa chochitika ichi kungawonedwe pa intaneti. Mwachikhalidwe, pulogalamuyi inkatchedwa kuti yaikulu kwambiri. Malingaliro atsopano a mkonzi watsopano wa Burberry masika-chilimwe 2013, malinga ndi Christopher Bailey, mtsogoleri wamkulu wa mtunduwo, anali wokongola kwambiri ku Britain.
Zovala zapamwamba za buluu, zofiirira, pinki, komanso miyambo yoyera ndi beige ndiyo mutu waukulu wawonetsero. Okonza Burberry amaperekanso chinthu china chochititsa chidwi cha chovalacho, kapena chikho. Pogwirizana ndi corset ndiketi, nsapato ndi zidendene ndi thumba lolemera, bondo lalitali la mawondo likuwoneka bwino. Chokongola ndi kusakaniza pang'ono (osaphimba mapewa ake) ndi chovala chochepa cha mtundu wosiyana.
Miketi yowongoka ndi mitundu yowala kwambiri yomwe iyenera kuvala ndi zinthu zosiyana, monga msuzi wofiira ndi bulaki kapena jekete - zovuta zina za Burberry za nyengo.
Pogwiritsa ntchito zosonkhanitsa zatsopano, ojambula a Burberry adatsimikiziranso kuti angathe kugwirizanitsa kukongola, mafashoni, kukongola ndi kuchita.
Mitundu ya Burberry
Mbali yofunikira ya fano lililonse - nsapato, zibangili, matumba. Mu chotsopano chatsopano cha zinthu za Burberry zimayimilidwa ndi matumba ambiri, zikhomo, ngolole mu mtundu womwewo wowala, komanso zovala: buluu, wofiira, wachikasu, wofiirira. Komabe, okonzawo sanaiwale za chikhalidwechi. Palinso zikwama zogwiritsira ntchito beige, zida zofiirira ndi zolemba zowoneka zovala za tsiku ndi tsiku.
Zovala Burberry zimapangidwa ndi zoyera ndi beige ndi python khungu katatu, ndi mphonje. Palinso nsapato zokongola ndi nsapato pazitsulo zapamwamba kwambiri kapena phokoso, zomwe zimakhala zowala kwambiri, zomwe zimakhala zokongola kwambiri.
Kuyambira mu 2008, nyumba ya mafashoni Burberry imapanga zodzikongoletsera: mphete, zibangili, zikopa, zowononga tsitsi. Bijouterie wapangidwa kwa golide kapena siliva, mikanda, tsitsi, zibangili zimakongoletsedwa ndi ngale zapamwamba zopangira. Zilonda za okonza, zojambula ndi zozungulira zimakonda kwambiri pakati pa mafani a chizindikiro. Zodzikongoletsera za Burberry ndizoyenera fano lililonse: tiaras yachikale - maukwati, makola ndi ziboliboli - zochitika zamasewera, mphete ndi zibangili - zosangalatsa pamphepete mwa nyanja, zokongoletsera zamakono - kukonda okonda.
Zovala zazimayi Burberry zimapangidwira kuti azigonana mwachilungamo, omwe chofunika kwambiri pakusankha zovala ndizopamwamba, kalembedwe kake komanso khalidwe labwino.
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