Zara dziko ladziko lapansi limakhala ndizovala zamakono zamakono ndi zazimayi, zomwe zimakhala bwino pamisonkhano yamalonda, ntchito ya ofesi, zosangalatsa kapena masewera. Kampaniyi imapanga maulendo asanu mu ntchito yake - mathalauza ndi masiketi, kunja, zovala zosiyanasiyana, nsapato ndi zodzoladzola, ndipo malo osiyana amakhala ndi zovala za madzulo Zara. Mtunduwu umapatsa makasitomala zovala zokhazokha komanso zapamwamba kwa makasitomala a misinkhu yonse. Zosonkhanitsa zonsezi n'zosiyana kwambiri ndi wina ndi mzache, koma ziri zangwiro kwa fashionista aliyense, ziribe kanthu mtundu wake womwe amakonda. Malo ogulitsira malonda ali pa makontinenti asanu, ndipo mitundu yonse ya zovala m'masitolo awa amasinthidwa kawiri pa sabata. Mosiyana ndi zina zotchuka zapadziko lapansi, mtengo wa Zara zovala ndi zosachepera 20-30%.
Zovala zachilimwe Zara 2013
Pakali pano kampaniyo ili ndi mizere itatu yopanga zovala ndi zina. Mkazi wa Zara ndizovala zodziwika bwino zomwe zimaphatikizapo madiresi a Zara, zovala za abambo ndi zipangizo zosiyanasiyana. Zotchuka kwambiri zamtundu umenewu ndizovala zophimba Zara, zomwe zimagwirizana ndi chikondi ndi zachikazi. Zovala zoterezi zimalengedwa kwa amayi omwe amakonda kusungira zovala pamasitolo awo. Mzere wa Zara Basic uli ndi zovala zomwe zimagwiritsidwa ntchito popangidwa ndi achinyamata. Pano mungapeze madiresi oyera a Zara, majekete, mathalauza ndi zovala zina zomwe ziri zogwirizana ndi kuvala tsiku ndi tsiku. Zogulitsa zoterezi zili ndi mtengo wotsika kwambiri, kotero zimapezeka kwa ambiri makasitomala, mosasamala za luso lachuma ndi zokonda za kalembedwe. Zara TRF inalengedwa makamaka kwa ogulitsa achinyamata, koma mankhwalawa amatha kutsogolera akazi omwe ali ndi zaka zopitirira 25.
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