Mbiri ya mtundu wa Lacoste inabwerera kumbuyo kwa 1926, pamene woimba wotchuka wa tennis wachifaransa Rene Lacoste mwiniwakeyo anapanga malaya ndi manja amfupi. Satiyi inapangidwa ndi zovala, ndipo zinali zabwino kwambiri kusewera tenisi m'nyengo yozizira. Pa nthawi imeneyo, inali maseŵera oyamba opanga masewera olimbitsa thupi. Chosangalatsa ndichabwino, ndiye kuti mafashoni a ku France ankakhala ndi malaya okhaokha, ndipo mawonekedwe atsopano a shati losavala manja anali wosiyana kwambiri ndi zovala za chi French.
Masiku ano, mtundu wa Lacoste ndi umodzi mwa masewera otchuka kwambiri pa masewera amakono. Zovala za amayi Lacoste amaperekedwa m'mayiko oposa 110 padziko lonse. Munthu anganene motsimikiza kuti masewera a masewera ochokera ku Italy otchedwa Lacoste ndiwongoleranso njira yamoyo. Nsalu yapamwamba imakhala yokwanira 100% ya cotton, osati makina opangira mankhwala owopsa. Kuonjezera apo, nsaluyo sichimatha, ndipo mumamva bwino, nthawi iliyonse ya chaka. Ng'ombe yobiriwira yamoto ndi chizindikiro cha maseŵera olimbitsa thupi. Pakuti mtsikana wina wotchuka wotchuka wa France ndi wa tenisi René Lacoste ankatchedwa "ng'ona".
Womenswear Lacoste
Mndandanda woyamba wa T-shirts za amayi Lakost adawonekera zaka makumi asanu ndi zitatu zapitazo, kutali ndi 1933. Chosonkhanitsacho chinasiyanitsidwa ndi zitsanzo zabwino za akabudula ndi malaya opanda manja. Kalelo panthawiyi, pazinthu zotulutsidwa panali chithunzi chojambulidwa cha ng'ona yobiriwira. M'kupita kwa nthawi, mtundu wa masewerawo unakula kwambiri, kutsegula miyendo yatsopano ndi yapamwamba nsapato, magalasi, mawonda komanso makamaka malaya aakazi a Lacoste. Ndipo kumapeto kwa zaka zapitazo, chizindikirocho chinasanduka mtundu wa chizindikiro cha kusintha kwa masewera.
Pakalipano, malonda a Lacoste kwa amayi ndi otchuka osati kokha chifukwa cha mawonekedwe awo oyambirira, komanso chifukwa cha khalidwe lawo labwino. Nsalu za Lacoste zazimayi zimawoneka ngati zatsopano kwa nthawi yaitali, kupatulapo zimakhala zabwino komanso zothandiza, ndipo sizikusinthidwa ndi mafashoni. Okonza zamakono Lakost amayesa kupanga zitsanzo zabwino zatsopano ndipo akuyesetsa kuti apange makina opangira zovala.
Kuyambira chaka cha 2001 Christopher Lamer anakhala mtsogoleri wamkulu wa mafashoni. Pambuyo pake, malonda a kampaniyo adayika m'manja mwake kuti malaya a Lacoste azimayi adayamba kusiyana ndi kachitidwe kabwino komanso kosavuta, ngakhale kuti Lacost adakalibe othandiza komanso omveka. Ndipotu, masewera a akazi a Lacoste ndi njira yabwino kwambiri yogwiritsira ntchito masewera olimbitsa thupi ndi masokosi m'moyo wa tsiku ndi tsiku. Magalasi ndi maulendo ochokera ku chizindikiro chodziwika bwino zingakuthandizeni kupanga zojambula zanu zosiyana ndi zapadera.
Zovala za Lacoste kumapeto kwa nyengo ndi chilimwe 2013
M'chaka chatsopano cha 2013, mtundu wa Lacoste umakupatsani zitsanzo zomwe mumapanga kale. Komanso, amai azamasewera komanso okonda mafashoni amasangalala ndi zovala zambiri zazimayi zokhazikika. M'nyengo yachilimwe-kusonkhanitsa kunali zazifupi zazifupi zazifupi, T-shirts zazikulu, blazers ndi, ndithudi, poloti yapamwamba yokongola. Zovala zatsopanozi zimapangidwa ndi zipangizo zamtengo wapatali, kuyang'ana miyambo yabwino kwambiri yopangidwa ndi mafashoni. Mu mtundu umodzi womwewo, makamaka mwayera woyera, wofiira ndi wachilanje. Masewera ochokera ku Lacoste - ndizochita bwino, okongola komanso apadera!
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