Mwamuna amene ali ndi zaka 21 akhoza kukhala mutu wa kampani yonse, mfumu ya mafashoni - Yves Sen Laurent, adapanga zenizeni pa mafashoni. Anatembenuza mawonedwe onse a nthawi imeneyo za zovala za akazi ndipo anakhala woyamba kupanga nsapato zamatumba, tuxedos ndi nsapato zapamwamba kwambiri, zomwe zimakonda kwambiri zovala za amayi.
Yves Saint Laurent - biography
Mbiri ya kampani yaikuluyi inayamba ku Algiers mu 1936. Iye anali ndi banja lolemera ndi labwino. Yves (potsatiridwa ndi abambo ake) anali woti azikhala loya, koma mayiyo anathandiza mnyamatayo kusankha ntchito yomwe inali pafupi naye mu mzimu. Iye anakonza msonkhano ndi mkonzi wamkulu wa magazini ya Bor, Michel de Brunoff.
Atawona zojambula za Young Saint Laurent, Brunoff adamuwona mwa luso la mafashoni ndipo adagwira ntchito yayikulu pa tsogolo lake. Ndiye yemwe analimbikitsa mnyamatayo kuti adzithandize yekha ku Christian Dior.
Mtundu wa Nyumba Yves Saint Laurent
Koma patangotha zaka zitatu chiyambi cha mgwirizano wa Yves Saint Laurent ndi nyumba ya maonekedwe, Christian Dior anamwalira, ndipo Yves, akadakali wamng'ono komanso wosadziŵa zambiri, ananyamuka kwa mtsogoleri wa ufumu wapamwamba. Ali ndi udindo watsopano, anamasula mndandanda wake woyamba. M'mbuyomu, adayamba kupanga zovala zachilendo ndi zojambula zojambula zojambulajambula, kuwonetsa anthu otsutsa mafashoni ndi anthu onse padziko lapansi ndi chisankho chosayembekezereka - chifukwa cha kulimba mtima ndi nzeru, mkonzi wamng'onoyo adapatsidwa ulemu wotchuka wa Neiman Marcus Oscar.
Komabe, posakhalitsa pambuyo pake, adalembedwera ku usilikali, ndipo atatha milungu itatu atakhalapo adatumizidwa ndi matenda a "mantha". Eva anapitiriza kupitiriza kuchipatala kuchipatala cha maganizo, ndicho chifukwa chake anachotsedwa mwamsanga ku Nyumba ya Dior.
Zili zovuta kufotokozera kuti pakuchoka kwa munthu waluso, mafashoni akhoza kutayika. Koma Yves Saint Laurent sanaganizepo kuti asiye chisangalalo chimene ankakonda kwa nthawi yaitali. Kale kanthawi, mothandizidwa ndi mnzake wapamtima Pierre Berge, adayambitsa yekha YSL. Chizindikiro cha Yves Saint Laurent yatsopano sinasankhidwe mwadzidzidzi - iwo anali malemba oyambirira a dzina la wopanga mafashoni. Mtundu watsopanowu wathokoza otsutsa ndi makasitomala padziko lonse ndi magulu awo omwe sali ofanana ndi omwe analengedwa.
Choncho Yves Saint Laurent analongosola molimba mtima mawonekedwe a abambo ku zovala za akazi, ndipo zovala zake zazing'ono za La Smoking zinagonjetsa mitima ya azimayi padziko lonse lapansi.
Zovala zosavala bwino, zomwe zinagulitsidwa m'masitolo ocheperako anyamata, sizinali zochepa poyerekeza mpaka madzulo. Mtundu wa Yves Saint Laurent nthawi zambiri umatchedwa "kukongola kwa thupi". Zonsezi, wojambula mafashoni anamuwonetsera muzenera za ku Africa zawonetsero za nyengo ya chilimwe komanso zojambula zojambula zithunzi za ku Russia. Analowa mbiriyakale ya mafashoni monga imodzi mwa mawonetsero abwino mu ntchito yake yolenga. Chochititsa chidwi, Yves ndiye anali woyamba kuitanira anthu akuda kuti azitenga nawo mbali pazisonyezero zake.
Amakhulupirira kuti anali Yves Saint Laurent amene anabweretsa jekete, mabala omveka ndi maofesi a mawonekedwe. Iye ankakonda kugwiritsa ntchito zipangizo zoonekera poyera, zomwe iye ankatsutsidwa mobwerezabwereza. Komabe, panthawi imodzimodzi, zovala zatsopano zonse zinatsimikiziranso kuti wopanga angathe kusakaniza taluso
Kuyambira m'chaka cha 2002, Yves Saint Laurent adachoka pampando, koma chizindikiro chake chikupitirizabe kukula ndipo chimatchuka kwambiri. Mpaka pano, YSL Fashion House ili ndi mabotolo oposa 60 padziko lonse lapansi - ku Paris, London, Milan, Hong Kong ndi mizinda yambiri.
Msonkhano uliwonse wa Yves Saint Laurent, womwe poyamba unkaganiza zachilendo ndi zachilendo, lero unakhala mthunthu wa zowerengeka. Atapanga mtundu wake wokhayokha, wopanga mafashoni amene anapanga mafashoni anapempha njira yatsopano ya mafashoni ndikusintha nthawi zonse momwe akazi amaonera.