Chinthu Choyang'ana Chloe chimachititsa chidwi kwambiri ndi chikondi chomwe chimapangidwa ndi akatswiri ojambula mafashoni. Chosonkhanitsa chilichonse chimaphatikizapo kusakaniza kokondweretsa, kusewera ndi kutanthauzira kwodabwitsa . Zovala, nsapato ndi Chalk Tawonani ndi Chloe sadawopsyezedwe ndi mitundu yovuta, koma palibe aliyense amene adzayang'ana kutali ndi chiwonetsero cha demokarasi ndi kukongola kwake.
Mbiri yaifupi ya chizindikiro
Mbiri ya brand See By Chloe inayamba mu 2006, koma nyumba ya mafashoni Chloe, yemwe ali ndi mzere wosiyana, unakhazikitsidwa mu 1952. Kwa zaka zoposa makumi asanu ndi limodzi za kukhalapo kwake, iye wakhala akuchita zabwino kwambiri mu mafashoni. Apa opanga ambiri, omwe amadziwika lero, adzikonzekera okha mmalo mwa ojambula. Ngati mumalongosola mwachidule machitidwe a Chloe, ndiye ichi ndi chitseko chokwanira, chomwe chimapanga zovala zamasewera. Osati kanthu pakati pa odziwa za kukongola uku ndi okondedwa monga Grace Kelly, Brigitte Bardot ndi Jacqueline Kennedy. Koma gawuni ya See By Chloe, yomwe idakhazikitsidwa mu 2006, ndi kusankha kwa atsikana omwe amasankha zovala zokongola za amayi. Mkazi wachikondi, wowala, wolimba, wamaganizo, wamunthu ndi wachikazi wa mafashoni adzamva mu zovala zopangidwa ndi ojambula mafashoni Onani Chloe, wapadera!
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Chophimba chachikulu cha mtundu wa See By Chloe chikuyimiridwa ndi madiresi a mpweya ndi masiketi opangidwa ndi thonje lachilengedwe, malaya odalirika ndi jekete, zovala zodzikongoletsera - zovala, popanda zomwe mtsikana wamakono wamakono sangathe kuchita. Mbali yosiyana ya Onani ndi Chloe ndikuti zovala zimangokhala ndi nsalu zabwino kwambiri, zomwe zikutanthauza kuti sizingatheke kugawana nawo!
Chikwama choyamba m'mbiri ya chizindikiro Chachiwonetsero cha Chloe chinawonekera m'chaka cha 2008. Monga zinthu zonse za mtunduwu, zipangizo zimasiyanitsidwa ndi kapangidwe kake kakawoneni komanso kugwiritsa ntchito zipangizo zamtengo wapatali.
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Kupambana kwa matumba omwe anagulitsidwa, monga mikate yotentha, opanga ojambula a chizindikiro kuti atsegule nsapato. Lero nsapato, nsapato, mabala a ballet, nsapato zamagulu ndi nsapato Onani Chloe kuwala padziko lapansi. Mukasonkhanitsa nsapato mungapeze nsapato zothandiza tsiku ndi tsiku, ndi zitsanzo zopambana pazochitika zapadera. Komabe, khadi la See By Chloe linali chitsanzo cha nsapato 22132. Nsapato zokongola zokhala ndi zipilala zazikulu pamakumbo, zitsulo zakuda ndi nsanamira zowonongeka, zopangidwa ndi mitundu yosiyanasiyana, nthawi yomweyo zimakopeka.
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Zaka zingapo zapitazo, mtunduwu unayambitsa mzere wa mafuta onunkhira. Monga zovala, zovala ndi nsapato, Onani Ndi Chloe mafungo amadziwika ndi kuphweka kokha. Mafuta abwino otsukidwa sanadandaule kwa otsutsa akatswiri okha, komanso kwa atsikana aang'ono omwe amasankha zonunkhira.
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Poyang'ana koyamba, zolengedwa za okonza ndi opanga mafuta a trade show ya See By Chloe zingawoneke zosavuta, koma zinthu zonse zodzazidwa ndi kugonana kosadziwika, komwe, sikuwoneka ngati kwatha. Ndi chifukwa chake kuti katundu wa See By Chloe ndi wofunika kwambiri mu zovala za atsikana akuyang'ana kuti aziwoneka ngati zachilengedwe komanso zokongoletsa. Hanna McGibbon, yemwe akuyang'anira dzina lakuti See By Chloe, akupitirizabe ndondomeko ya kampaniyo popanda kuchoka ku filosofi yamagulu. Ndipo amatha! Umboni wa izi ndi mabotolo ambirimbiri a chizindikiro m'mayiko ambiri, komanso mawonekedwe a katundu pa malo ambiri a pa intaneti.