Madzulo a nyengo yozizira, kupeza malonda otentha kumakhala chinthu chofunika kwambiri. Zovala zachabe, malaya a nkhosa ndi magalasi sangathe kudzitamandira chifukwa cha zowonjezereka monga jekete. Koma ndi chitsanzo chiti choti musankhe? Kodi ndiwotani amene ndikuyenera kumukhulupirira? Atsikana ambiri amakonda zovala zakunja zopangidwa ndi kampani ya ku America The North Face, yomwe inakhazikitsidwa m'ma 1960 ndi banja la Tomkinsons. Monga mafanizi a moyo wokhala ndi moyo, Douglas ndi mkazi wake anayamba bizinesi yawo pogulitsa masewera olimbitsa thupi. Kampani yomwe adaitcha kuti "North Wall" - imodzi mwa njira zovuta kwambiri za okwera pamwamba, omwe amasankha kugonjetsa phiri la Eiger. Mu sitolo ya Tomkinsons, mutha kugula chovala chilichonse chomwe chimapangidwa ndi makampani ambiri padziko lapansi omwe amadziwika bwino kwambiri. Mu 1968, sitoloyo inagulitsidwa kwa Kenneth Klopp, yemwe adasankha yekha kukhazikitsa zakuthambo ndi zida zokopa alendo. Ndi pamene chizindikiro cha The North Face chinaonekera, chomwe sichikusintha lero.
Kusunga Zamakono
Kenneth Klopp, yemwe ali ndi ntchito yodabwitsa yopezera malonda, nthawi yomweyo anayamba kukula kwa nsomba. M'zaka za m'ma 1980, kupatula mahema, matumba ogona ndi makapu, The North Face mtundu unayamba kupanga zovala. Nsapato za amuna ndi akazi A North North anagula ogula kulawa. Iwo anali ofunda kwambiri, monga chodzazacho chinagwiritsa ntchito bakha pansi. Chipale chozizira The North Face inadzitukumula ndi kampaniyo. Chitsanzo chilichonse chinapangidwa kuti chikhale chovala choopsa kwambiri. Kupanduka kwa dziko lapansi kwapadera kunachitika kumapeto kwa zaka za m'ma 1970. Gore Corporation anapanga chinthu chapadera - memphane ya Gore-Tex. Kupeza kumeneku kunachititsa kuti bungwe likhale lamtundu wambiri, ndipo imodzi mwa iyo inakhala kampani ya The North Face. Mphepete za Zima ndi yophukira Kumtunda Kwakumbuyo ndi memphane Gore-Tex akufunikira lero. Zaka zingapo zapitazo ku The North Face kunkanso chikhoto choyang'ana, chomwe chinkayamikiridwa ndi alendo ovuta kwambiri.
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Mu 1980, kampani ya The North Face inakhazikitsira kupanga jekete zakutchire, koma adayamikiridwa ndi anthu omwe sagwirizana ndi masewera. Ndipo izi ndi zachilendo, chifukwa jekete lazidzidzi la amuna kapena la amayi The North Face ndi chitsanzo cha kuwala, chitonthozo ndi zofunikira. Ubwino wa chovala ichi chakunja ukhoza kuwerengedwa ndi kusungunula mapepala, zipewa pansi pamtunda, ndi kukhalapo kwa zipinda zamkati zamkati ndi zamkati, zomwe zimamangirizika bwino. Mitundu ya membrane ndi yochepetsetsa imakopeka osati kokha chifukwa cha kuthekera kwawo kusunga kutentha kwa nthawi yayitali, komanso chifukwa cha mawonekedwe awo osamveka. Ngakhale jekete lakuda la lacoc The North Face ikuwoneka modabwitsa komanso yokongola .
Pogwira ntchito yokonza zatsopano, okonza makampani a ku America akugwiritsa ntchito mafashoni atsopano pa mafashoni, zomwe zikutanthauza kuti mtsikana aliyense ku North Face jekete samangotetezedwa ku chimfine ndi mphepo, komanso amawoneka ngati apamwamba. Pafupifupi mitundu yonse ya jekete zazimayi ndizothandiza popanga mafano a autumn-yozizira m'machitidwe a tsiku ndi tsiku.
Zida zakuthupi, matekinoloje atsopano, zowonjezereka, zowoneka, kuwala ndi kusankha mitundu yambiri - Mapepala A North North Face amakwaniritsa zokhumba za akazi omwe amafunikira kwambiri pa mafashoni omwe sali okonzeka kupereka nsembe mosavuta. N'kofunikanso kuti kampani ya North Face ikhale ndi ndondomeko yoyenera ya demokrasi. Mapepala opangidwa ndi kampani ya ku America ndi yotsika mtengo komanso yotsika mtengo.
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