Kodi mungadziwe bwanji za moyo wa apulogalamu ya California ndi zobisika za ntchito ya kampaniyo, ngati simuli antchito? Magazini ya Vogue inapatsa okhulupirira mpata wophunzira za chimphona cham'dziko lapansi chifukwa cha kuyankhulana ndi Joni Ive. Mkulu wamkulu wamakono analankhula momasuka ndi Naomi Campbell, akuuza zinsinsi za Apple ndi Steve Jobs.
IPhone yoyamba
Funso loyamba, lofunsidwa ndi supermodel Aivu, likukhudza iPhone yoyamba ndi kupanga kwake. Pakati pa antchito pali mphekesera kuti wojambulayo anali ndi nkhawa kwambiri potulutsidwa mzere woyamba kuti anagona pa fakitale pansi. Kumene Joni Ive anati:
"Simungathe kupanga chipangizo ndipo simukudziwa mafilimu opanga mafilimu. Ndinakhala nthawi yochuluka pa chomera nthawi yoyamba. Wogwiritsa ntchitoyo samangopatsa nzeru zake pokhapokha kwa deta yapadera! "
Kodi mudakhala usiku kapena ayi? Iye sanayankhe funso ili, koma pozindikira kuti iye anali wopusa pantchito, izi zikhoza kuti zinachitika.
Zinsinsi za Apple
Aliyense amene anakumanapo ndi mavuto okhudzana ndi zokolola amadziwa za mgwirizano wodalirika ndi chinsinsi. Kodi ndizovuta kuwasunga? Wogwiritsa ntchito amanena kuti sakuona kuti ali ndi vuto ndipo saona vuto lililonse pobisala:
"Sindikuona vuto pobisa chinsinsi pa ntchito. Ndi zachilendo kwa ine kuti ndisapirire njira zamakono ndi kulenga zokambirana. Chikhalidwe cha malingaliro ndi ofooka kwambiri ndi osatetezeka, kotero muyenera kusamala kwambiri ndi izo, chitetezeni nokha kutsutsidwa mwamsanga. Muyenera kuziwonetsa pamene zonse zakonzeka, ndipo mukutsimikiza za mankhwalawo. "
Ponena za Steve Jobs
Munthu wochenjera-amaganiza Steve Jobs kwa nthawi yaitali sangawapatse mpumulo kwa oyamba ndi olota. Malingana ndi Aiv, iye anayang'ana ndi Mlengi wa Apple padziko lonse, adavomereza mfundo zofanana za moyo:
"Uyu ndi munthu yemwe anandiphunzitsa kuganiza kunja kwa bokosi, ndikudutsa malire a malingaliro ozolowereka. Iye sanali mtsogoleri chabe kwa ine, komanso mzanga wapamtima. Steve sanawope kutsutsa ndikulota, ndi zomwe timafuna kwa antchito a Apple. Ndipo kale, ndipo tsopano, polemba anthu atsopano, tikufuna kuona makhalidwe abwino pafupi ndi ife, changu. "
Chodabwitsa n'chakuti kampaniyo imayamikira osati kokha kuwonjezeka kwa "magazi atsopano", komabe amasamaliranso zakale, kupereka mabhonasi ndi gawo lolimba. Mu gulu la okonza pali antchito okwana 19 okhazikika, ndizosatheka kufika kwa "osankhidwa", amagwira ntchito payekha ku laboratory ya Cupertino mosasamala. Ndipo, malinga ndi ogwira ntchito, amamvana ndi mawu theka.
- Helena Christensen: "Pokhala ogwirizana, akazi akhala akulimba"
- Bella Hadid anapanga zovala ndi chovala chake pa Dior brand dinner ku Cannes
- Naomi Campbell maloto a kulenga Vogue Africa
Tawonani kuti Vogue sanavomereze mwachangu pamsonkhano ndi Joni Ive. Mu May 2018, Museum of Design imayamba ku London, komwe ntchito za Alzey zidzafotokozedwa pansi pa ntchito ya Aiv ndipo malo ena angayambike.