Kim Kardashian, yemwe ndi mtsikana wazaka 37, wotchuka kwambiri wazaka 37, adzalandira mphoto yapamwamba pa June 4, yomwe idakhazikitsidwa chaka chino. Chigamulochi chinapangidwa ndi CFDA (Council of Fashion Designers of America), kupanga mphoto yatsopano mu mndandanda wa zopereka, kutcha Mphoto ya Influencer. Mphoto iyi imasiyanitsa anthu omwe agwira ntchito yaikulu pa mafashoni a mafashoni.
Diana von Furstenberg adanena za chisankho cha CFDA
Pambuyo podziwika za mphoto ya Kardashian, nyuzipepalayi inalembedwa ndi mtsogoleri wa CFDA Diana von Furstenberg, pofotokoza zomwe bungwe la Council linagamula motere:
"Ndikuganiza kuti ambiri angavomereze ndi ine kuti ndi nthawi yopanga mphoto ngati Mphoto ya Influencer. Posachedwapa, chikoka cha anthu, malo ochezera a pa Intaneti ndi ma intaneti pa mafashoni akhala aakulu kwambiri, kotero kuti tisamazindikire anthu omwe ali atsogoleri mu izi, sitingathe. Ndi chifukwa chake Kim Kardashian adzakhala mwini wake wa mphoto yabwinoyi. Pamene tinasankha ofuna kukalandira mphoto, tinasankha zinthu zingapo kamodzi, koma titatha kufufuza ntchito za onse, tinasankha zomwe ziyenera kuzindikira Kim. Mfundo yakuti popanda maphunziro apadera pakupanga mapangidwe, komanso kuyesera kupanga kapangidwe ka fano ndi kachitidwe, Kardashian adatha kuthandiza kwambiri mafakitale. Chifukwa cha mphamvu yake ya umunthu, maluso omangidwa bwino a PR ndi digito, adatha kugonjetsa mitima ya anthu ambiri. Monga momwe tikudziwira, pakalipano tsopano muli otsatira oposa 200 miliyoni, omwe amagawana nawo pazomwe amagwiritsa ntchito mawebusaiti. Kim adatha kudziwonetsera yekha ndi banja lake momasuka za moyo wake, koma izi ndizo zomwe zidapangitsa kuti Kardashian adziwe zaka zingapo zapitazo monga "Chizindikiro cha Mafilimu."
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Mafanizi awo omwe amatsatira moyo ndi ntchito ya Kardashian amadziwa kuti pafupi miyezi isanu ndi umodzi yapitayo Kim adatulutsa mzere wa zonunkhira wotchedwa KKW. Chidziwitso chakuti mkango wa chiwonetsero umapereka mafuta ake oyambirira mofulumira kuzungulira malo ochezera a pa Intaneti, ndipo pakati pa mafaniziwo amachititsa chidwi chambiri. Mafuta onunkhirawa ankagulitsidwa kwa maola angapo, ngakhale kuti zidali zoposa 200,000 zidaperekedwa.
Ichi chinali ichi chomwe chinapangitsa kuti anthu asakayike pa malangizo a CFDA. Pamapeto pake, Furstenberg ananena mawu awa:
"Pamene ndinauzidwa kuti mizimu ya Kardashian inagulitsidwa mu maola angapo, sindinakhulupirire. Ndipo izi ngakhale kuti anthu sankadziwa momwe fungo lokometsera kununkhiza. Izi zimatsimikiziranso kuti Kim ali ndi mphamvu yaikulu kwa anthu ambiri, chifukwa aliyense amafuna kukhala ngati iye, komanso amamva fungo momwe amamvera. Ndimamuona kuti ndi mkazi wamasomphenya wamalonda yemwe, chifukwa cha malo ake ochezera a pa Intaneti, adatha kupanga malonda abwino. "