Lee ndi malo odziwika bwino a ku America omwe kupambana kwawo kunayamba ndi kupanga zovala kwa ogwira ntchito kuchokera ku dothi. Koma, chifukwa cha kulimbika kwa malingaliro, kufunitsitsa kupita kuyesayesa, kulenga ndi kumvetsera zokhumba za ogula malonda, ma jeans a Li anangokhala chizindikiro chamtengo wapatali.
Mbiri ya jeans ndi Lee
Zinthu zoyamba za kampaniyi zinatulutsidwa kumayambiriro kwa zaka za m'ma 2000. Mu 1917, Lee anapanga yunifolomu kwa ankhondo a ku America, omwe adagwira nawo nkhondo yoyamba yapadziko lonse. Ichi chinali mtundu uwu umene unapangitsa zovala zapamwamba kukhala bwino komanso zomasuka, zimasinthidwa kuti zikhale zosiyana pa moyo.
Woyambitsa chizindikiro ndi Henry David Lee. N'zochititsa chidwi kuti pachiyambi iye anapanga bizinesi yake pa chakudya. Koma, pamene panali kusowa kwa zovala kwa antchito, Henry David sanawongole ndi kuwapatsa maofoloti, omwe pambuyo pake anali okongoletsera zovala za okhala mumzinda waukulu. Anali Henry Lee amene anapanga zipper ndi zosiyana - zozindikiritsa, popanda zomwe, patatha zaka zoposa 100, palibe chitsanzo chimodzi cha jeans za mtundu wotsiriza.
Pakalipano, chizindikirochi chili chofunikira kwa achinyamata, koma chimagwirizananso ndi iwo amene amasankha kalembedwe kachikale, amasankha mauta okongola kwambiri, amafuna kuwonetsa bwino .
Jeans kwa akazi Lee - denim yapamwamba
Mukusonkhanitsa ma jeans a mtundu wotchuka kwambiri pali njira zingapo:
- 24/7 - jeans a odulidwa mwachidutswa ndi mikwingwirima yapachiyambi, nsalu zamakono, appliqués ndi rivets bwino kwambiri ndi zojambula masewera. Iwo akhoza kuvala ndi hoodies, T-shirt, manja aatali.
- Thanthwe - mzere, wokondedwa ndi achinyamata ndi othandiza, umasiyanitsidwa ndi scuffs, mabowo, ziboliboli, zopangidwa ndi lace. Jeans izi zimangopangidwira maphwando, maphwando, zochitika za dziko.
- Vip-direction amadziwika ndi angwiro njira, molunjika silhouettes, kaso makwinya, wokongola kudula. Mtundu uwu, m'malo mwake, udzawakonda anthu omwe ali ndi khalidwe linalake.
Malo ofunikira pa ndondomeko ya kampaniyo sikuti amangotenga zokha. Mitundu yonse ya jeans Lee, pamwamba pa zonse, ndi yotchuka chifukwa cha khalidwe lawo losayerekezereka: chidwi chachikulu chimaperekedwa pomaliza, kukonza mapepala, nsalu. Ndibwino kuti, makamaka, Lee amapanga katundu wa thonje, nthawi zina pokhapokha akugwiritsa ntchito ulusi wopangidwa.
Jeans Lee - kusiyanitsa chinyengo?
Ngati mukufuna kugula jeans weniweni wa ku America, ndiye kuti mumayenera kukonda masitolo ovomerezeka. Kuwonjezera apo, zinthu izi zili ndi zizindikiro zina zomwe muyenera kudziwa panthawi yogula:
- Nthawi zambiri, mungathe kukumana ndi Li's jeans mu mtundu wa indigo zakuya, koma mafashoni amakono amachititsa malamulo ake, kotero lero si zachilendo kwa mafano akuda ndi a mtundu, ndipo mukusonkhanitsa kwatsopano pali jeans ya mpesa ;
- mizere ya jeans yapachiyambi nthawizonse imakhala ngakhale, ngakhale yabwino, popanda kupachikidwa ulusi, kudulidwa nsonga;
- Kutseka kwa bodza kumakhala ndi beji YKK yokha, yomwe ingathenso kutsimikizira kuti siwe wabodza;
- cholemba pa jeans pamwamba pa thumba lamanzere, atakonzedwa mu lamba, zidzakuthandizani kusankha - ayenera kulankhula za dziko lopangidwa ndipo ali ndi zambiri zokhudza adiresi ya kampani ya America.
Jeans Lee "anamanga America", ndipo tsopano akhoza kupanga kalembedwe yanu, chidaliro chanu, ufulu.
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