Mfundo yaikulu ya "New Era", mtundu wa America umene umapanga zipewa kwa zaka zoposa 50, ndi mawu amodzi - khalidwe. Ndi amene angapangitse wogulayo kukhala wachimwemwe pomuthandiza kuti abwererenso kuchithunzichi mobwerezabwereza, kubwezeretsanso zovala zake ndi zipewa, zojambula, zipewa ndi makapu a mpira ku New Era.
Woyambitsa kampaniyo, Ehardt Koch, adayang'ana m'madzi pamene adanena kuti izi ndizimene zimapangidwira. Komanso, chinthu chochititsa chidwi kwambiri ndi chakuti mu mbiri yonseyi kampani yakhazikitsa njira zamakono zatsopano zopangira zinthu, ndipo, zowonjezera, zathandiza kwambiri pakukula kwa mafashoni.
Chotsopano chatsopano
Nyengo ya chilimwe ya 2014 inkaoneka ngati "mwana" wokongola, chifukwa cha ntchito yolimba ya "New Era" ndi Nyumba ya Holland. Pamapeto pake ndikofunika kunena kuti mtsikana wotchukayo ndi wotchuka chifukwa cha chikhalidwe chake chododometsa. Chochititsa chidwi ndi chakuti chilengedwe cha ojambula ichi chinauziridwa ndi ulendo wopita ku California ndi otentha ku Mexico, kapena m'malo am'madera otentha, zitsulo zamtengo wapatali, nsalu ndi nsalu zachilendo. Pa nthawi yomweyi, mzere wa mutu unali ndi makapu asanu ndi limodzi okha.
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Spring-summer 2015 amadziŵika chifukwa cha mawonekedwe a mitundu yowala, yokongola, yovala, yosatheka kuti asamwetu. Chotsatira chachikulu "chachitsulo chatsopano chinali kuwonjezera kwa mankhwala onse ndi zizindikiro za luminescent. Kuwonjezera apo, mpira wotulutsidwa kale woterewu umakhala ngati New Era New York, Mickey Mouse ndi Batman sanaiwale. Amaphatikizapo luso, zolemba za achinyamata ndi kachitidwe ka msewu . Ngati kusonkhanitsa koyambirira kunakonzedweratu kwa atsikana, ndiye kuti chaka chino achinyamata omwe amatha kupanga masewerawo akhoza kusinthira zovala zawo.
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Mtundu ndi mawonekedwe a baseball caps New Era
Kodi tinganene chiyani za dongosolo loyera la mtundu, lopangidwa mwapadera la mtundu uliwonse wa chizindikirochi? Chirichonse pano pamwambamwamba. Pali lingaliro limodzi lokha: mapangidwe a baseball caps amapangidwa ndi wojambula Danny Masterson, woimba Dylan Kwabena Mills wodziwika kuti ndi Dizzee Rascal, komanso Rappers Fabolous. Komanso, mndandandawu uyenera kukhala ojambula omwe ali otchuka kwambiri, Wale Adeyemi ndi Marc Ecko.
Chifukwa cha akatswiri a anthu awa, lero, aliyense ali ndi mwayi wogula makokosi ndi mashopu a baseball ku New Era. Zimapangidwa malinga ndi mafashoni atsopano, zowonjezeredwa ndi zojambula zowoneka bwino komanso zothandizira kuti asonyeze aliyense payekha kwa mtsikana aliyense.
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