Kuyambira nthawi ya USSR, eni eni, opangidwa ndi anthu a ku Japan a ku Asia, adadzitamandira ndikudandaula, chifukwa ndi ochepa okha omwe angakwanitse kupeza ndalama zambiri. Mu zaka makumi asanu ndi awiri mphambu zisanu ndi ziwiri, kapangidwe ka zipangizozi kunali kodabwitsa, ndipo maofesi a Soviet anapangidwanso. Masiku ano, ulonda wamanja wa Japan "East" ukupezeka kwa onse odziwa khalidwe losasinthika komanso kalembedwe kodziwika bwino.
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Mbiri Yakale
Mbiri ya bwino Japan brand inayamba mu 1950. Segoro Yoshida adakhazikitsidwa ndi East Watch Co. Ltd., atagwira ntchito pafupifupi theka la zana mu bizinesi ya ulonda. Mbuye wa kulenga njira zopangidwa mwangwiro ankadziŵa zambiri, kotero maulonda omwe anagulitsidwa ndi kampani yake anayamba kutchuka. Komabe, mu zaka makumi asanu ndi awiri, East Watch Co. Ltd. kunagwedezeka, komwe kunayambitsidwa ndi kukhazikitsidwa kwa mtundu wa Casio. Polimbana ndi vuto la kugulitsa, Segoro Yoshida adakhazikitsa mgwirizano wamsika ndi mayiko a Soviet. Ndipo bizinesiyo inadzakhalanso yopindulitsa, ndipo makampani a East adabwerera ku Japan atatu apamwamba. Panopa, chizindikiro ndi Seiko, chomwe chili ndi mafakitale omwe sali ku Japan, komanso ku Hong Kong, China ndi South America. Kumayambiriro kwa chaka cha 2006, oyang'anira kampani yotchuka padziko lonse adasamukira ku Japan kupita ku China n'cholinga chochepetsera mtengo wogulitsa. Komabe, ogulawo sanasangalale ndi kusintha kumeneku, chifukwa izi zinakhudza ubwino wa ulonda. Patatha zaka zinayi, ku Japan kunachitika maulendo a amayi a ku East ndi azimuna a manja awo. Masiku ano, Kum'maŵa kuli mabungwe angapo, otchuka kwambiri omwe ali a East, Royal East, East Star, Diana, iO, YOU, Town & Country, Daks ndi Private Label. Akatswiri opitirira mazana asanu ndi limodzi amagwira ntchito yolenga, yomwe imayang'anitsitsa njira iliyonse, yomwe imaphatikizapo mwayi wopanga ukwati.
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Zovala Zokongola za Akazi
Posankha chitsanzo chowonekera, sakayikira kuti wotchiyo idzagwira ntchito bwino kwa zaka zambiri. Kulemba kwa chizindikiro cha Kum'mawa kuli ndi izi. Ulendo woyambirira "East" ndi njira yabwino kwambiri, yomwe imayesedwa kukhala yodalirika komanso yodalirika padziko lapansi. Zitsanzo zamakono zimapangidwa ndi chitsulo chosapanga dzimbiri. Njira zowonongeka zimagwedezeka, kotero palibe chifukwa chokayikira kuti patatha zaka, mawotchi opanga mawonekedwe a "East" sadzatayika maonekedwe ake.
Zaka zingapo zapitazo, anthu a ku Russia omwe ankagwiritsa ntchito maiko a ku Asia anatulutsa mawotchi amtengo wapatali, omwe anali ndi golide wonyezimira, ndipo chojambulacho chinali chokongoletsedwa ndi miyala yamtengo wapatali. Zosangalatsa zimenezi zinapangitsa kuti anthu ayambe kusangalala kwambiri, ndipo nthawi yomweyo maulendo oyambirira anayamba kupeza eni ake. Lero chizindikiro chimagulitsa makope oposa zikwi mazana awiri chaka chilichonse. Ubwino wa zipangizozi ndi mtengo wa dememocracy. Ndizochepa, zomwe zimafotokozedwa ndi kupezeka kwa mndandanda wazing'ono.
Monga mankhwala aliwonse otchuka, maulonda a ku Japan nthawi zambiri amanyengerera, amapereka makope oyamba. Anthu omwe ali ndi chidwi chosiyanitsa chobodza, muyenera kudziwa kuti kuyang'ana kwa Kum'mawa sikupindulitsa ndalama zosakwana $ 50. Mukamagula malo ogulitsira malonda kapena malo ogulitsira malo, muyenera kuyang'ana kupezeka kwa chojambula cha hologram ndi chizindikiro cha chizindikiro cha kumbuyo kwake. Kuwonjezera apo, nthawi iliyonse ya ola imadziwika ndi zizindikiro. Zonsezi ziri zitatu mwazo - pachivindikiro, zingwe ndi kuyimba.
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