Posachedwapa, mafashoni akhala akukhala ndi mafashoni OBEY. Mawu awa angapezeke pa T-shirts ndi zovala zotentha, komanso zipewa zambiri zosiyana ndi Kumvera zolemba, ndi nyengo ya chilimwe - zipewa. Makalata anayi omwe amajambula pazinthu ndi dzina la kampani yotchuka yotengedwa ndi wojambula wotchuka. Amagwiritsanso ntchito zojambulajambula komanso dzina lake ndi Shepard Fairy. Amapanga zovalazi, zomwe zimadziwika ndi anthu omwe ali pamasewero a msewu .
Kumvera kumatanthauza chiyani?
Mawu awa mu Chingerezi amatanthawuza "kumvera, kukwaniritsa, kumvera". Ndipo mfundo apa ndi yakuti wojambulayo anauziridwa ndi filimuyi, yotulutsidwa mu zaka makumi asanu ndi anayi zapitazo ndipo adaitcha Iko Live. Wopambana pa filimuyi mwangozi anapeza magalasi osadziwika ndipo anayamba kuona dziko momwe ziliridi. Mawu amasonyeza kuti anthu akufufuzidwa ndi kukhalapo nthawi zonse m'miyoyo yawo ya mawu akuti "kumvera" kapena "kusintha".
Zina mwa mbiriyakale - kutuluka kwa chizindikiro
Shepard Fairy ndi abwenzi ake amagwiritsa ntchito zolemba za nyuzipepala zosonyeza wotchuka wrestler, zomwe zinamupangitsa mbiri ya padziko lonse. Inde, sizinali popanda khama ndi khama.
Kumayambiriro kwa zaka zapakati pa 90ties, zojambula zambiri ndi chithunzichi, vinyl kapena kusindikizidwa pogwiritsa ntchito makopi, zinawonekera m'madera osiyanasiyana a dziko lapansi. Ndi momwe kampaniyo inayambira kukhalapo kwake. Ndipo tsopano aliyense amene ali ndi chidwi ndi mafashoni a msewu amadziwa za Shepard Fae.
Nkhono za kukoma kulikonse
Anthu otchuka ambiri ankakonda chidziwitso cha wojambulayo ndipo zolengedwa zake zinayamba kuwonetsedwa pamakonema komanso muzithunzi zamakono. Umu ndi mmene dziko lapansi linayang'aniranso zovalazi, ndipo zinatchuka kwambiri.
Achinyamata amakonda zinthu zambiri, koma chida chakuda kumvera chimayamikiridwa makamaka, monga cholinga cha wopanga cholinga chokhalira moyo wa munthu wovala chipewa choterocho.
Mapangidwe a zinthu, kuphatikizapo zipewa za akazi a Obey, amapangidwa mumasewero osasangalatsa a msewu. Ndipo iwo amene amakonda zovala zotero amanena kuti mzimu wa mumsewu umakhalamo. Chipewa ichi ndi chokongola komanso chokongola ndipo amakana mwamtundu mawu omwe chipewacho sichimavala. Choncho kumvera kumakhala gawo la zovala zamagulu ndipo zimatha kuwonetsedwa osati nyengo yozizira.
Kodi mungavalidwe bwanji?
Zovala za omvera zidzawoneka bwino kwambiri ndi zovala za mtundu wina uliwonse, chifukwa mankhwalawa amapangidwa muchitetezo chachikulu. Pali zitsanzo za zokoma zonse: zakuda zakuda, ndi kumvera chipewa ndi pompon, ndi zina zambiri.
Okonza kampaniyi adapanga makapu okongola kwambiri, kotero kuti eni ake anali okongola, koma nthawi yomweyo anali ofunda m'nyengo yozizira.
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