Mu moyo wa tsiku ndi tsiku, nthawi zambiri timayang'ana malonda osiyanasiyana a mafuta onunkhira. Zojambula za nyenyezi zimatipatsa fungo latsopano kuchokera pamakina odziwika pamasamba a magazini ofunika, mapepala, m'magulitsidwe pa televizioni. Kusiyana ndi mtengo wamtengo wapatali, zopangidwa zonse zopangidwa ndi mafuta onunkhirawa zimapezekabe, zomwe sitinganene za niche zonunkhira kapena, monga zimatchulidwa, zimasankha.
Chofufumitsa chachitsulo chosankhidwa - ndi chiyani?
Dzinali linachokera ku mawu akuti "selectio", otembenuzidwa kuti "kusankha kwabwino." Mbali yapadera ya mafuta onunkhirawa ndi yopangidwa ndi zochepa zopanga. Malo osungiramo zonunkhira omwe ali ndi malingaliro omwe ali nawo omwe mungagule pamalonda oposa 250 a malonda padziko lonse lapansi. Fungo lofanana ndi tanthawuzo silidzapezeka, chifukwa siliphweka kupeza, ndipo limawononga kwambiri kuposa mafuta onunkhira ochokera ku sitolo yowonjezera mafuta onunkhira. Mtengo wamtengo wapatali umatsimikiziranso ndi kuti polemba mapangidwe a fungo lokha labwino, mafuta ndi zofunikira kwambiri zimagwiritsidwa ntchito. Zosakaniza zoterezi sizinagwiritsidwe ntchito kwa nthawi yaitali popanga fungo latsopano la opanga odziwika bwino chifukwa chakuti kukula kwa makampaniwa kwachititsa kuti zitheke kusintha zachilengedwe za zigawo zikuluzikulu ndi zigawo zikuluzikulu zopangidwa mobwerezabwereza. Zotsatira za kusinthika ndi mtengo wotsika mtengo ndipo amatha kutulutsa zowonjezera zatsopano kangapo pachaka, koma mu zonunkhira za niche sizivomerezeka kuti apange zonunkhira zatsopano mofulumira komanso mopanda mtengo.
Mafuta a niche perfumery
Munthu wosakonzekera, kwa nthawi yoyamba kumveketsa mafuta onunkhira, akhoza kudabwa, onse opangira mafuta onunkhira amakhala olemera, osungunuka, komanso nthawi zina fungo losadziwika bwino. Kugwiritsiridwa ntchito kwa ziwalo zokhazokha, zomwe zimaphatikizapo mankhwala omwe amagwirizana ndi khungu, amatsogolera ku chizoloŵezi chachilendo cha fungo, zogwiritsira ntchito komanso zosiyana. Zachilengedwe zachilengedwe za mafuta onunkhirawa sikuti amangokupatsani maganizo, koma amatha kukhudza ziwalo za ena, monga momwe adadziŵira kale za matsenga, kunyoza kapena kutsutsana, kudandaula. Omwe amapanga malembawo akunena kuti akuchita ntchito yawo osati mbiri kapena phindu lalikulu, koma ndi moyo, ndipo zimakhala kuti fungo lililonse lili ndi chizindikiro cha khalidwe ndi kukoma kwa "kholo" lake.
Kodi amapanga zonunkhira zotani?
Nsembe zonunkhira mwa njira yawo ndizowonetsera miyambo ndipo zimatulutsidwa nthawi zambiri ku England, France kapena Italy. Mafuta onunkhira a ku France ndi ovuta kwambiri, omwe amawonekera siwaperekedwa kwa aliyense. Italy ndi yotchuka chifukwa cha fungo lake losangalatsa, lopweteka, lomwe limadziwika bwino ndi fungo la fukoli. Mafuta a Chingerezi amasiyanitsidwa ndi miyambo ndi kukongola kwake. Pokhapokha ndikuyenera kudziwa kuti kupanga puloferi yamasewera ndi ntchito yeniyeni. Zimayamba ndi kusankha kwa zigawo zikuluzikulu za fungo komanso
Kugula mafuta onunkhira si ophweka. Simungapeze m'masitolo odzaza mafuta onunkhira kapena pa intaneti. Zinthu zogulitsa zingakhale zodula mahotela kapena mabotolo ovala zovala, apadera ang'onoang'ono masitolo selectivov. Poyamba mutasankha fungo labwino, simungathe kupita ku sitolo yachizolowezi. Mwachibadwa, fungo lidzakugonjetsani ndi zonse zomwe zagulitsidwa pa alamulo ndi kulengeza paliponse, sizidzakhudzanso kununkhiza kwanu ndikuphatikizira kukhala osayankhula, mofananirana ndi mzache.