Mitundu ya masewera

Masewera ndi othandiza pa masewera komanso pa moyo wa tsiku ndi tsiku. Mwachibadwa, ziyenera kukhala zapamwamba komanso zosavuta.

Pali zizindikiro zomwe zimagwiritsidwa ntchito makamaka popanga masewera, ndipo palinso zinthu zina zomwe zimakhala ndi zovala zoyendetsera masewera.

Makampani oyendetsa masewera

Pali mitundu yambiri ya masewera padziko lapansi. Alipo ambiri otchuka mwa iwo:

1. Zojambula za ku America zimayendetsedwa ndi Nike . Chizindikirocho chinawonekera mu 1964 chifukwa cha wophunzira wa yunivesite ya Oregon Phil Knight. Anali m'gulu la masewera a sukuluyi ndipo anali wothamanga paulendo wapakati. Othamanga a nthawi imeneyo anali ndi vuto lalikulu ndi kusankha nsapato. Atatha kuthamanga ku nsapato zachimereka za America, miyendo inapweteka, komanso kugula nsapato za Adidas sizinali zonse zomwe zingakwanitse. Kenaka wophunzira wodabwitsa uja anayamba kugulitsa nsapato zapamwamba za ku Japan, ndipo potsiriza kupanga zovala ndi zovala.
2. Adidas ndiyo mtundu wabwino kwambiri wa masewera ku Germany. Chizindikirocho chinapangidwa ndi banja la Dasler mu 1924, ndipo amatchedwa "Dasler Brothers Shoe Factory". Mitundu yopanga zinthu inakula, kuwonjezeka kwachulukidwe, ndipo chiwerengero cha antchito a kampani chinawonjezeka mpaka nkhondo itabwera. Kugonjetsedwa kwa Germany mu nkhondoyi, abale adayenera kuyambitsanso bizinesi ya banja kuyambira pachiyambi. Ndipo mu 1948 anakangana ndipo adaganiza zopatukana bizinesi. Kotero panali magulu a masewera achi German: Adidas ndi Puma. Tsopano Adidas ndi amene amapanga masewera otchuka pambuyo pa Nike.
3. Reebok ndi mtundu wa masewera a Chingelezi. Analengedwa ndi Joseph William Foster mu 1895. Iye anakhala mpainiya wa nsapato zotero monga spikes. Ndipo dzina lakuti Reebok adapatsidwa kwa zidzukulu za Yosefe, kampaniyo isanatchulidwe mosiyana. Reebok amatanthauza antelope waku Africa wakufulumira.
4. Columbia ndi mtundu wa American umene umapanga masewera. Mu 1937, motsogoleredwa ndi Paul ndi Marie Lamphrom, omwe anali ochokera ku mizu yachiyuda, chizindikirocho chinayamba kukhalako. Tsopano ndi opanga wamkulu kwambiri wa zovala za ntchito zakunja.
5. Wilson . Chizindikiro ichi cha ku America chiri ndi zaka zoposa 90. Kampani ikupanga kupanga zipangizo zamaseŵera. Mbiri ya chizindikirochi inayamba ndi kumasulidwa kwa magulu a gofu. Ndipo tsopano, pambali pa zipangizo zogwirira ntchito, zipangizo za tenisi, baseball, basketball, mpira wa ku America, volleyball ndi sikwashi zimapangidwa.

Logos yamakina a masewera

Mbiri ya kulenga zolemba ndizosangalatsa kwambiri. Tiyeni tiyang'ane pa angapo a iwo.

Monga momwe zinalembedwera kale, chizindikiro cha Puma chinawonekera pambuyo pogawidwa kwa kampani ya abale a Dasler. Chizindikiro cha masewera a masewerawa chinapangidwa ndi ojambula zithunzi za Lutz Bakes. Chithunzi chokongola ndi puma. Zikuimira mphamvu, kukongola ndi chidaliro. Ndikoyenera kuzindikira kuti chizindikiro ichi chikuwoneka bwino pamtundu uliwonse, zomwe zimathandiza kwambiri popanga zovala.

Nike wa kampaniyo anatchulidwa dzina la mulungu wamkazi wachigonjetso wachi Greek. Chodziwika chotchuka pa chithunzichi chikuimira mapiko a mulunguyo. Wolemba wa zojambulajambula ndi wophunzira pa yunivesite ya Portland, Carolyn Davidson. Lero, chizindikiro chimayang'ana pang'ono. Chizindikirochi chimadziwika kwambiri moti sitiroko imagwiritsidwa ntchito kale popanda kulembedwa.

Zotsatira zamakono otchuka tsopano zanyalidwa ndi onse: othamanga otchuka, amasonyeza nyenyezi zamalonda, ndale ndi anthu wamba. Zojambula zamasewera zamtundu uliwonse zimakhala ndi makasitomala awo, zonse zimadalira zofuna ndi ndalama za wogula.