Ngati pali mwayi wogula zinthu zogula mabomba 35,000, chisankho cha Jimmy Chu sichinali chinthu chamtengo wapatali, komanso chitsimikizo chotsimikiziridwa ndi 100% kuti chinthu chimene mudagula chidzapangidwa ndi zipangizo zakuthupi zapamwamba ndipo zidzakhala zaka zambiri.
Mbiri ya mtundu wa Jimmy Chu
Jimmy Choo wachinyamata wa ku Britain adakhazikitsidwa mu 1996 ndi katswiri wamaluso wotchedwa Malaysia Jimmy Choo Yeang Keat komanso mwini wake wa Vidal Sassoon ndi British Tamara Mellon. Nyumba ya fashoni inatchulidwa pambuyo poyambitsa maziko ake, kutenga dzina loyamba ndi dzina lake, Jimmy ndi Chu. Ogwirizanitsawo adagwiritsira ntchito phokoso labwino la Chingerezi ndi chichipangizo chokwanira, ndipo sanataye. Mu 2001, wojambula wotchuka anagulitsa gawo lake ku kampani yotchedwa Equinox Luxury Holdings Ltd, ndipo mu 2004 mtunduwu unagula Lion Capital, kuyambira 2011 umakhala ndi Jimmy Choo Ltd yemwe ali ndi Labelux Group.
Pakati pa otchuka makasitomala a mtunduwo anali Dona Dee mwiniwake, ndipo nyenyezi zapamwamba kwambiri zakonzeka ngakhale zokwanira kwambiri kuti nthawi zonse aziwoneka mu nsapato ndi thumba la Jimmy Choo. Pansi pa dzina la mtunduwo ndi mzere wonse wa zopangira zokongola: matumba, matumba ndi magalasi, nsapato za amayi ndi amuna, zonunkhira bwino. Chifukwa cha mbiri yakale ya kukhalapo, kampaniyo inalandira mphoto zapadera komanso mafashoni apamwamba, ndipo Jimmy Chu anapatsidwa Chigamulo cha Ufumu wa Britain chifukwa chothandizira pa nsapato za nsapato ndipo anapatsidwa dzina la Dato ku Malaysia.
Zogulitsa za kampanizi ndizopambana kwambiri kuti chizindikirocho chiyenera kutenga nawo mbali pa chigamulo cha chigamulo chogwiritsira ntchito ndi kugwiritsa ntchito chizindikiro chodabwitsa chimene chinapangitsa dzina la wokonza Jimmy Chu. Ngakhale makina opambana monga Marks & Spenser, New Look ndi Oasis amagulitsa zinthu za British brand zopangidwa mtengo kwambiri kuposa zoyambirira. Kuchokera mu 2011 mpaka lero, pa chithunzi cha nyumbayi ndi Sandra Choi, mchemwali wa co-founder, mu ulamuliro wake mu 2014, chizindikirocho chinaimiridwa m'mayiko oposa 130 m'mabotolo oposa 130.
Jimmy Chu 2018
Mukufuna kuti mukhale ndi chizoloŵezi, yang'anani magalasi a chilimwe Jimmy Chu 2018, omwe akuwonetseratu ngati zowonongeka zomwe zinayamba kuunika mu 2008, komanso zamakono zomwe zili ndi mafelemu ndi ma lens omwe ali ndi malingaliro apamwamba kwambiri. Sitikutsatira zinthu zonse zamtengo wapatali, zomwe ndi chizindikiro cha nyumba ya ku Britain, yomwe idzakondweretse akazi ovuta kwambiri a mafashoni, ndipo idzayendetsa bwino osati kokha ku Britain yowoneka bwino, komanso mu demokarasi komanso mokondwa mumzindawu.
Zotsalira Jimmy Choo
Zipangizo zoyamba za mtunduwo zinapangidwa mu 2003, izi ndizo matumba apadera a Jimmy Choo, chifukwa cha kampani yomwe nthawi zonse imagwiritsa ntchito zikopa zapachilengedwe ndi zinyama, kuphatikizapo mbalame zonyansa ndi zinyama. Kenaka amatsatira mzere wa magalasi ndi ngolo, ndipo mankhwala aliwonse a Jimmy Chu amatha kugunda, amakhala osangalala ndi olemekezeka m'magulu onse. Palinso zinthu zamtengo wapatali za mtundu wa pret-a-porter.
Jimmy Choo Magalasi
Khadi limodzi la bizinesi la mtunduwo linasanduka magalasi Jimmy Chu - kuphatikiza kosagwirizana kwapamwamba kwambiri kwa mitengo yapamwamba yokongola ndikumveka mosavuta kwa kuyang'ana mwachilendo. Amaperekedwa pansi pa dzinali palimodzi ndi gulu la Safilo. Chinthu chosiyana ndi kukhalapo kwa chizindikiro ndi nambala ya chitsanzo, komanso kukongoletsedwa kwapadera:
- mapulasitiki ndi zitsulo zokhala ndi mapulogalamu apamwamba;
- mitundu yosiyanasiyana ya magalasi, kuchokera ku kuwala kosaoneka bwino mpaka kumdima;
- zokongoletsera mwa mawonekedwe a zilakolako zolakalaka, monga chimango chonse, ndi mawu omveka.
Maonekedwe a chithunzi akufanana ndi zochitika zonse, kotero, muzokolola masika-chilimwe 2018 mukhoza kuwona:
- Sindimangogwiritsa ntchito zitsulo zokha, monga msonkho kwa a hippies ndi la John Lennon, komanso mu pulasitiki;
- retro "butterfly", ovals ndi aviators;
- mafelemu a mawonekedwe omveka ndi oblique zamakono.
Jimmy Choo's Bags
Ndikufuna thumba laling'ono lofanana ndi Jennifer Lopez - omasuka kusankha kabuku Jimmy Chu, ndi imodzi mwa iyo nyenyezi inawonekera pa 70 "Golden Globe" - mwambo wovomerezeka wa dziko la cinema ndi wailesi yakanema. Zolemba zamakono ndi zamakono: atumiki olimbika, makapu abwino, mauta ndi ubweya wofewa Lilliputians - zidzakhala zowonjezera kuwonjezera pa zokongola ndi zamadzulo. Iwo samatsitsa kumbuyo matumba achikale a sukulu yapamwamba kuti aziwoneka bwino tsiku ndi tsiku, zopangidwa zonse zimapita kwenikweni ndi zolembera zamalonda.
Kodi ndi zochitika zotani zomwe mmodzi wa okonza zovala padziko lonse lapansi amapangira nsapato?
- Zakale zenizeni zazikulu zowoneka bwino komanso zochepa mumatumba ozungulira. Mu mafashoni a zakuda, ofiira ndi ofiira, imvi ndi yonyowa ngati phula, zidutswa zapadera ndi mithunzi yofiira. Zofanana ndi zokongoletsa, zokongoletsera zokongoletsera monga: ubweya umayika, zida zazikulu ndi zazing'ono zitsulo - mpikisano.
- Zida zosiyana siyana: zofewa zofewa ndi toutas, zojambula zazing'ono, zojambula zamasamba. Amagwiritsa ntchito makina akuluakulu kapena ang'onoang'ono, pamtundu wolimba kwambiri wa zitsulo, kapena pogwiritsa ntchito mapepala ndi mapewa.
Akutsutsa Jimmy Choo
Akutsutsa Jimmy Choo - chitsanzo chodziwika bwino cha chiyanjano chogwirizana cha chikhalidwe cha Asia chambiri ndi Ulaya. Ndizosakayikitsa kuwonjezera pa matumba ndi magalasi chifukwa chopanga mafano apamwamba kwambiri. Nyengo imeneyi imakhala ndi chiwongoladzanja chokwanira chokwanira chokwanira, chokwanira chokwanira chokwanira, chokhala ndi chipika chovala, chokhala ndi zaka zowoneka bwino.
Kwa okonda kukongola chic, mtunduwu umapereka mankhwala opangidwa ndi laser wamtengo wapatali, zikopa zonyezimira kapena zowonjezera zowonjezera, zitsanzo zomwe zimakhala zakale "golidi" kapena "siliva". Muzithunzi zachinyamata mwachidwi zimagwirizana ndi ngongole zofewa za chikopa ndi zipper, zomwe zokhudzana ndi mphamvu zimatha kusintha m'malo mwa azitsulo, ndi zojambula ndi zojambula m'maganizo a futurism.
Mafuta a Jimmy Chu
Mankhwala oyambirira omwe anali ndi dzina lomweli adatulutsidwa mu 2011, mtsogoleri weniweni wa malonda anali Jimmy Choo Blossom ndi zolemba za floral ndi fruity fragrances, zomwe zinatulutsidwa mogwirizana ndi Louise Turner wofukiza zonunkhira mu 2015. Mu 2018, mphatso yeniyeni kwa akazi inali ndondomeko yake yowonjezera ya Edssom Special Editions Jimmy Choo ndi chombo chosakumbukika cha sandalwood ndi white musk. Mitundu yambiri ya zonunkhira ikusinthidwa nthawi zonse, madzi a chimbuzi ndi zonunkhira kuchokera kwa Jimmy Chu ali abwino kwambiri kumaliza zojambula za zithunzi zokongola.
Mizimu ya Jimmy Chu
Mafuta Jimmy Choo amachokera ku zolembera zamaluwa, fruity kapena chris, kapena zosakaniza ndi sitima yochuluka. The hit Jimmy Choo L'Eau, analengedwa mogwirizana ndi Juliette Karagueuzoglou, ndi azimuna onunkhira ndi zokoma zokongola ndi fruity zonunkhira. Kwa mafashoni odyetsa komanso odyetsa motsogoleredwa ndi Olivier Polge mu 2011, mafuta onunkhira a Jimmy Choo Limited Editions Parfum, omwe adatchedwa kuti Cyprus-Fruity plume, adawonekera.
Mgwirizanowu wopatsa zipatso wa British brand ndi wotsekemera Christine Nagel unapangitsa kuti:
- Anamasulidwa mu 2013, mafuta onunkhira Amatsitsa Jimmy Choo, omwe ali a gulu la maluwa;
- Mzere waung'ono wa fungo loyambirira la Flash London Club, lopangidwa mu 2014, ndi zolemba za flority flority-musky fungo yomwe imapezeka mu mzimu wachinyamata wa London.
Eau de toilette Jimmy Choo
Eau de toilette Jimmy Choo akufotokozedwa mitundu yoposa makumi awiri, muzaka zosiyanasiyana zomwe zimagwirizanitsidwa ndi otsogolera otsogolera. Mgwirizanowu ndi Anne Flipo anapatsa akazi madzi osungirako madzi amadzimadzi osayenerera Jimmy Choo, pomwe Alienor Massenet ndi a Nicolas Beaulieu akuwonjezera mapulogalamu oyambirira mu 2016, ndipo Illicit Flower Jimmy Choo, omwe anali opangidwa ndi mavitamini, anali ndi mfundo zofunikira za mtengo wa Kashmir, musk , vanilla ndi benzoin.
Jimmy Choo Shoes
Khadi lalikulu la mtunduwu - nsapato za Jimmy Choo - ndilo mtengo wamtengo wapatali kuchokera kwa olamulira a nsapato zamagetsi. Kuyambira koyamba, zofunikiranso zogulitsa zamakonozi zikukula, ndipo zowonjezereka zikudabwitsa ndi zosiyanasiyana. Nsapato ndi boti za Laconic zochokera ku Jimmy Choo, zomwe zimapangidwa mu mzimu wa neoclassicism, zidzakhala zokondweretsa kwambiri ku mafano ambiri a bizinesi. Zithunzi ndi nyanga ndi Swarovski miyala adzakhala mwangwiro akugwirizana mu ensembles kwa zikondwerero ndi maonekedwe.
Sindinawononge chidwi ndi achinyamata, zopereka zomwe zimapangidwa mu miyambo yabwino ya machitidwe a asilikali ndi grunge achibwibwi, nkhanu ndi nsapato . Kwa kukongola kwamakono omwe amakonda kukhala pakati pa chidwi ndi kutsogolera moyo wokhutira - mphatso chabe ndi khalidwe la British - masewera a masewera kuchokera kwa Jimmy Choo: masewera olimbitsa thupi ndi zitsulo pamasewero oyambirira ndi omasuka.
Boots a Jimmy Choo
Jimmy Chu, yemwe anali m'gulu la Jimmy Choo X UGG Australia, sanagwiritse ntchito nsapato zokhazokha, koma adakondanso chifukwa cha chikondi chawo kwa amayi ambiri a mafashoni. Zokongoletsera zamakono kuchokera kwa opanga: mphonje, mpikisano wodalirika, varnishes ndi kupaka laser khungu, zippers. M'nyengo yatsopanoyi, mtunduwu unapanga nsapato zokongola ndi zitsulo zazing'ono ndi zidendene kapena zidendene zokhazikika, zomwe zimakhalabe ndi miyambo yabwino kwambiri ya mtunduwo.
Nsapato Jimmy Choo
Msonkhanowu uliwonse umasinthidwa ndi nsapato Jimmy Choo, wopangidwa ndi chikopa chenicheni ndi suede. Kodi ndi chiyani chomwe chidzapatse akazi nyengo yotentha 2018?
- Kuthamanga pa retro mpesa. Maboti otseguka ndi otsekedwa pazitsulo zosasunthika komanso zazitali komanso tsitsili. Ndi kumangiriza kumbuyo kapena kumbuyo ndi kumtunda.
- Mitundu yopanda mavitamini yokhala ndi zojambula zowonongeka ndi njoka, nsapato zopanda nsana, kubwerezabwereza mtundu wa zinyama, zokondedwa za Jimmy Choo X Rob Pruitt. Osati kutaya kufunikira kwawo, atakulungidwa ndi miyala yamtengo wapatali ndi yopanda malire njira zofanana ndi nsapato zachi Greek.
Zovala za Azimayi Jimmy Choo
Kodi mukufuna nsapato za Cinderella? Nsapato zazimayi zomwe sizinafanane ndi Jimmy Choo mwa mphindi zing'onozing'ono zidzasandutsa abambo ake kukhala abambo enieni a mpira, popeza Lily James wokongola akuwonekera pachitetezo chofiira. Mzerewu umaperekedwa:
- Romy, wokongola ukwati Karmel, wachikuda Anouk, suede chic Lucy ndi chidendene tsitsi;
- Mtsikana wina wamtendere wa Marnewe ndi wachitsime chotchedwa Marlowe anapangidwa ndi zikopa zitsulo pamtunda wapamwamba komanso waulendo wapakati.
Ngakhale nsapato za tsiku ndi tsiku ndizopadera kwambiri. Choncho, Wilbur ali pamtunda wothamanga kwambiri ndi njerwa zazing'ono, ballet ali ndizendo zakuthwa , oxford ndi otayika, moccasins ndi sneakers ndi Jimmy Choo nthawi zonse amasankha chisankho cha chiwonetsero cha tsiku ndi tsiku. Nsapato za mtundu uwu ndizophatikizana bwino ndi jeans osanyalanyaza "zovala" za mahiri, ndi mauta ogwirira ntchito, ndi madiresi odula madzulo.