Chizindikirocho ndi Air mpaka posachedwapa, sichidziwika kwa anthu ambiri, koma pazaka zingapo zapitazi, mankhwalawa akhala otchuka kwambiri pakhomo - ku US ndi ku Ulaya.
Mbiri ya Hood ndi Air
Chizindikiro cha Air byakhazikitsidwa mu 2006 ndi American designer Shane Oliver. Anaphunzira ku Sukulu ya Mafashoni ku New York University, koma sanathe kumaliza sukulu yake, popeza anali ndi chidwi ndi DJ wake mwiniwake, komanso anayamba kulimbikitsa mafashoni ake ndi Air. Wopanga mwiniwakeyo saika zovala zake ngati zapamwamba kwambiri pamsewu wa pamsewu, zimakhala zosangalatsa kuti asakanize zosiyana siyana ndikugwiritsa ntchito matekinoloje apamwamba pakupanga zinthu.
Mbiri ya mtunduwu inayamba ndi kupanga T-shirts, imene Shane anapereka kwa abwenzi ake ndi anzake. Pambuyo pake, zinthu zina zinayamba kupangidwa ndi a NEA kusindikizidwa (yochepa kwa Hood ndi Air), ndipo masitolo angapo akugulitsa zovala za mumsewu anatenga katundu wa mankhwalawo.
Koma mtengo waukulu wa PR wokhala ndi mzere wojambulawo wapangidwa ndi anthu otchuka, makamaka oimira phwando la rap. Zophimba ndi malo akuda akudziwika kapena makanda ndi makalata a NBA tsopano anayamba kufalikira mu chithunzi chithunzi cha America, monga Rihanna, Kanye West, Asap Rocky, Kendrick Lamar ndi ena. Zinthu zowonongeka ndi zochititsa chidwi, zosankhidwa ndi anthu olemekezeka, sizingatheke kupatula chidwi cha anthu, ndipo posakhalitsa zovala za Air ndizoyamba kufunika kwambiri. Mu 2013, mtunduwu unayambitsidwa pa sabata la mafashoni ku New York. Wopanga kampaniyo adawonetsa zinthu zowoneka bwino komanso zozizwitsa, zomwe zidakali zojambulidwa zam'tsogolo zogwirizanitsidwa ndi zinthu zomwe zimagwiritsa ntchito zipangizo zamakono komanso zachilendo.
Chizindikiro cha Air ali ndi chikhalidwe kwa anthu osiyanasiyana, omwe amachititsa chidwi kwambiri ndi mtunduwo ndipo amachititsa chidwi makamaka pakati pa achinyamata. Ku kampaniyi muli mizere yonse ya bajeti yomwe imapezeka kwa magulu ambiri a ogula, komanso ndalama zamtengo wapatali, zinthu zamtengo wapatali zomwe zimagulitsidwa m'masitolo okhaokha ku London ndi Paris. Tsopano zilembo zachikhalidwe za NBA zakhala zikudziwike padziko lonse lapansi, ndipo zinthu zochokera ku mafashoni omwe ali ndi mafashoni ndi Air zakhala zowonongeka.
Malo Ovala Zovala ndi Air
Tsopano chizindikiro ichi chimapanga chiwerengero chachikulu cha zinthu zosiyanasiyana kwa abambo ndi amai. Zambiri mwazomwe zimasonkhanitsidwa zimachotsedwa pazinthu zosiyana siyana zomwe zimapangidwa ndi neoprene ndipo zimakongoletsedwa ndi mapulogalamu osadziwika bwino, omwe zithunzi zimaphatikizidwa ndi zolembedwera, zithunzi zosiyana zimagwirizanirana, ndipo mazira osiyanasiyana a chikhalidwe cha masiku ano amadziwika kwambiri ndi ena, kupanga mapepala olimbikitsa komanso osadziwika.
Makamaka otchuka ndi sweatshirts ndi hoodies Hood ndi Air, omwe amawoneka wokongola ndi oyambirira. Ambiri mwa iwo adadula mopitirira malire ndipo amachitidwa mwatsatanetsatane, zomwe ziri zabwino kwa atsikana ndi anyamata. Zojambula Zojambula ndi Air - izi ndizomwe zimachitika tsiku ndi tsiku zomwe zimagwirizana ndi kalembedwe ka achinyamata ndipo ziri zoyenera kuvala yunivesite, ndi zosangalatsa zosangalatsa komanso maphwando okondwerera.
Tiyeneranso kuzindikira kufunika kwa mafano omwe mbiri yonse ya mtunduwu unayambira, yomwe ndi T-shirt ndi T-Shirt Zomwe Mwayendetsa ndi Air, zomwe zida za kampani zimawoneka bwino komanso zokongola. Nsalu zakuda ndi zoyera ndi zofiira zakuda ntchito ndi zolembedwera kale zinayamba kukhala zachikale.
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