Ngakhale masiku ano m'masitolo ambiri a amai ndi abambo amapereka katundu wochuluka kuchokera kuzinthu zosiyanasiyana zojambula, zina zotchuka zimakhala zotchuka kwa zaka zambiri. Komanso, chiwerengero cha mafanizi awo chikukula mofulumira chaka chilichonse.
Ndi mbiri imeneyi pamsika kuti G-Star mtundu, umene wakhalapo kuyambira 1989, woyenerera. Ngakhale kuti mtunduwu unakhazikitsidwa ku Amsterdam, lero umadziwika padziko lonse lapansi, ndipo zopangira zake ndi zosangalatsa ndi chitonthozo zimabedwa ndi anyamata ndi atsikana omwe ndi apamwamba.
Mbiri ya mtundu wa G-Star Raw
Lingaliro la kulenga chizindikiro linabadwa mu 1989. Panthawiyo, iwo adangopangira zovala za jeans kwa amuna ndi akazi, zomwe zinagulitsidwa m'misika ya Belgium ndi Netherlands. Kuchokera mu 1991, mtunduwu wagwirizana kwambiri ndi wojambula wa ku France Pierre Morisset, pambuyo pake adalandira chitukuko chochuluka ndipo anakhala mwini nyumba zamakono zatsopano komanso zipinda zowonetsera. Makamaka, kuyambira nthawiyi katundu wa mtunduwu angagulidwe ku Paris, Salzburg ndi mizinda ina ku Germany.
Chigawo choyamba cha mtunduwu, chotchedwa Denim RAW, chinatulutsidwa mu 1996. Chinthu chake chosiyana chinali kugwiritsa ntchito nsalu zovuta kwambiri, komanso zopangidwa osati kwa amuna okha, komanso kwa amayi. Kuyambira nthawi iyi kufika pa mawu akuti Raw, omwe ali ndi "kumasulira", adagwirizanitsa ndi dzina.
Zovala Zovala Zovala za G-Star
Nsapato ndi zovala zina G-Star Raw cholinga chake ndi atsikana ndi achinyamata omwe amazoloŵera kuti achokere kwa anthu. Zidazi ndizofunikira kuyenda m'misewu yotanganidwa ya mizinda ikuluikulu, imakhala yabwino komanso yabwino, komanso yothandiza komanso yogwira ntchito.
Mitundu yambiri yamagetsi a G-Star Raw amachitidwa mu zoyera, zakuda kapena imvi, zomwe zimagogomezera chiyero ndi chiyero cha zinthu zomwe zagulitsidwa. Pachifukwa ichi, mbolo, monga lamulo, silingakhoze kuphatikizidwa ndi chirichonse, komabe, muzinthu zina pali kuphatikiza kwa nsalu ndi zikopa kapena ubweya. Zojambula zokongoletsera zokongoletsera kwambiri ndi zinthu zina za mtundu uwu ndi mabowo, zosawerengeka, zokopa ndi zokondeka za mpikisano zachikasu.
Nsalu ya kampaniyi imakhala ndi zokolola zamagulu, zomwe zimapangidwa kuchokera ku organic cotton zopanda popanda kugwiritsa ntchito mankhwala aliwonse, mankhwala ophera tizilombo ndi zinthu zoletsedwa. Kugula katundu kuchokera ku mndandandawu, ogula amathandiza kuteteza chilengedwe.
Pokhapokha tiyenera kuzindikira khadi la bizinesi ya brand, yomwe idaperekedwa kuchokera mu 1996, - Elcy njinga yamoto ikuwombera ndi mikwingwirima pamabondo awo. Iwo ali ndi kutalika pang'ono ndi chigawo chapadera pansi pa thalauza, chifukwa cha mwendo umene sakhala wotetezedwa pamene ukukwera njinga yamoto. Ngakhale mbiri ya chitsanzo ichi yakhala ikuzungulira zaka 20, imakhala yotchuka kwambiri pakati pa mafani a njinga yamasewera ndipo tsopano.
Zovala Zapamwamba za G-Star
Chotsitsa cha nsapato za mtundu umenewu chikuphatikizapo maofesi a amayi ndi amuna. Chimodzi mwa iwo chimaphatikizapo chiwembu, zodabwitsa, zachibadwa ndi ntchito. Ngakhale nsapato zonse za G-Star Zogwirizana ndi msewu wa msewu, ngati zingakonde, zingathekidwe ndi bizinesi komanso kuyang'ana mwachikondi.
Kuyambira kumayambiriro kwa maziko ake, chizindikirocho chimadalira khalidwe losadziwika bwino ndi mawonekedwe ake apadera, ndi nsapato siziri choncho. Zisudzo, nsapato, nsapato za G-Star Raw - Zosankha zonsezi zidzakupangitsani fano lanu kukhala losavuta komanso limakopa chidwi cha ena.
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