Mizimu ya Zhe O Ze ndi chitsanzo choyambirira cha kuti pali zinthu zomwe sizikugwirizana ndi mafashoni, kapena zokonda zosiyanasiyana, ndipo nthawi yokha ingawathandize kumira mosavuta. Masiku ano, amayi ambiri akuyesera kupeza zovunditsa, zomwe zimakumbukira za kulengedwa kwakukulu kwa Guy Laroche - mafuta onunkhira a ku France José, chifukwa kutulutsa mafuta a mafuta kunatha kumapeto kwa zaka za zana la 20.
Atsikana ena ali okonzeka kugwiritsa ntchito mizimu yakale ya José, ngakhale kuti aliyense akudziwa kuti mizimu ikuipira kwa zaka zingapo ndikupeza fungo lakuthwa kuti, pamene mizimu imakhala yayitali, mosiyana kwambiri ndi yoyambirirayo. Masitolo ambiri pa Intaneti ndi okonzeka kuwagulitsa, koma, ndithudi, kuti atenge monga JOSE, omwe poyamba anali, sakanatha.
Kulengedwa kwa mizimu ya Jose Guy Laroche
Jeze analengedwa ndi Guy Laroche - mwamuna yemwe mwina sanaganize kuti kampani yake idzakhala ya nkhawa Loreal, chifukwa anali mmodzi mwa anthu oyamba ku France m'ma 1900.
Anayamba ntchito yake monga wojambula mafashoni - poyamba adasoka zipewa za akazi, kenako anakhala wothandizira Jean Desse. Nthawi zonse ankamuthandiza kukoma kwake ndikuphunzira zamakono atsopano: kotero, mu 1955 anapita ku New York kukaphunzira njira zatsopano zopangira zovala. Ulendo umenewu unapambana, chifukwa patapita zaka ziwiri Guy Laroche anatsegula nyumba yapamwamba ku Paris ndipo anapereka msonkhanowu woyamba. Kuchokera apo, bizinesi yake yakula bwino: kale mu 1961 iye anatsegula malonda ake, ndipo mu 1966 anayamba kupanga mafuta onunkhira.
1977 amadziwika ndi kulengedwa kwa mizimu ya JEOSE, omwe mafilimu sangayiwalike ngakhale zaka 25 pambuyo pake "kutuluka kwavuni yamtengo wapatali". Mafuta onunkhirawa samapatsa mpumulo kwa omwe adayamba kukonda nawo, ndipo adzakhala okonzeka kugwiritsa ntchito mafuta onunkhira, kugula ena, kuyang'ana fungo lofanana ndi lamakono amakono. Ndipo chokondweretsa kwambiri ndi chakuti palibe wina kupatula Mlengi amadziwa njira yokonzekera, ndipo chifukwa chake mwayi wokonzanso kununkhira pansi pa mikhalidwe yamakono ndi yotsika kwambiri. Mu 1989, mafuta onunkhira anasiya kubala, chifukwa chakuti panalibe Mlengi yemwe amadziwa zinsinsi za momwe amachitira. Masiku ano, choyambirira chikhoza kugulidwa pa nsalu zokhazokha, koma mtengo umene iwo ali nawo. Jeze, amene anagulitsidwa pamasitolo a pa Intaneti, makamaka amasonkhanitsa zotsutsa - mwachiwonekere, kampani yomwe inagula dzina lakuti "Jeze", ndipo sinaulule chinsinsi cha Guy LaRoche. Iwo amadziwika ngati cholemera chovuta, chovuta chovuta "kuvala".
M'zaka za m'ma 90, madzi a chimbudzi anapangidwa, omwe panthawiyi poyerekeza ndi mafuta onunkhira ndi okwera mtengo kwambiri.
Mankhwala a perfume a José
JEOZE imatanthauzira kumapiri okongola a kummawa, omwe nthawi zonse amasiyana ndi zosangalatsa zosakaniza.
Perfume amavumbulutsidwa ndi chapamwamba amanenera - pichesi, citrus, coriander ndi aldehydes. Mfundo zazikuluzikulu, zomwe zimatenga nthawi yaitali kuti ziwone, zimakhala ndi patchouli, sandalwood, mizu ya iris, vetiver, jasmine, rose ndi mkungudza.
Pomalizira, zilembo za pansi ndizo zomalizira, zokondweretsa, mu fungo ili zikuyimiridwa ndi moss, musk, amber, benzoin.
Ichi ndi chodabwitsa ndi chachikazi chomwe chinapangidwa kuti apatse amayi chimwemwe ndi kudzidalira. Mtendere wa kununkhira ukuphatikizana ndi mitundu yowala, kumapangitsa kutsutsana, koma mchigawo chonse, chosangalatsa. Ambiri amasonyeza kuti kununkhira ndi "kokongola."
Zithunzi zamakono za mizimu yachi French Zhe O Z
Aliyense amene akuwopa kupeza "zopanda pake", akhoza kuyesa zosangalatsa zamakono:
- Aromatix Elixir Clinique;
- Mauboussin Mauboussin.
Zosangalatsazi zimangokhala kutali, ndipo mwina zimakumbukira za Jhaozé, chifukwa cha mafuta oyambirira omwe amagwiritsidwa ntchito ndi zinthu zoterezi, zomwe lero zimatsatiridwa ndi zokonzanso.