Fendi ndi malo otchuka padziko lonse komanso otchuka kwambiri ku Italy. Cholinga chake chachikulu ndicho kupanga zinthu zopangidwa ndi ubweya ndi zikopa, komanso zovala za amayi, zonunkhira ndi zina. Ku Italy, mtundu umenewu umatengedwa ngati chitsanzo cha mafashoni ndipo ndi wotchuka kwambiri.
Mbiri ya mtundu wa Fendi
Mbiri ya mtunduwu inayamba mu 1925 ku msonkhano wachiroma, womwe umapanga katundu wa chikopa. M'chaka chino Fendi anakwatira kutsegula katundu wawo wokhazikika. Chifukwa cha ntchito yomaliza yopangidwa ndi mankhwala apamwamba, sitolo inayamba kukula bwino ndipo pang'onopang'ono ikukula. Posankha kukulitsa, banjali mu 1932, adatsegula saloni yoyamba yogulitsa ubweya wa ubweya. Kuyambira nthawi imeneyo zovala za Fendi zimaganiziridwa kuti ndizojambula bwino osati ku Italy koma padziko lonse lapansi.
Amulandira a banja la Fendi anali aakazi awo asanu, omwe anali ndi udindo wochita bizinesi. Alongo Fendi ndi mayiko ogwirizana okha sanangopulumutsa kuchepa kwa mtundu wotchuka pambuyo pa nkhondo yachiwiri yapadziko lonse, komanso kubwezeretsanso ku msika, kuti ukhale wotchuka kwambiri.
Mu 1952, alongowo anaitana Karl Lagerfeld, wojambula Chijeremani, amene anakhazikitsa maziko a mtundu wa Fendi wamakono. Karl anasintha lingaliro la ntchito, kotero kuti nyumba ya mafashoni inazindikiridwa kuzungulira dziko lonse lapansi. Anapanganso chizindikiro cha Fendi, chomwe chimagwiritsabe ntchito lero.
M'zaka za m'ma 70, nyumba ya mafashoni inayamba kukonza zovala zoyamba zazimayi, komanso zipangizo. Panthawi imeneyo, zopangidwa za Fendi zinangoperekedwa kwa anthu olemera okha. Kuonjezera chiwerengero cha makasitomala, m'ma 80s adasankha kuyambitsa kumasulidwa kwa "Fendissimo" - mzere wachinyamata. Mu 1990, Nyumba ya Mafilimu imapereka zovala zoyamba za amuna Fendi.
Kuyambira nthaŵi imeneyo, chizindikiro chotchuka cha Italy chimawonjezeka. Zovala, zinyumba, zonunkhira, zovala, zipangizo, zodzikongoletsera, komanso zovala zamtundu ndi zikopa zomwe zimapezeka mumsika wamakono, okondwerera masewerawa ndi magulu oyambirira.
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Zotsatira zamakono
Fendi 2013 yatsopano, yomwe idapangidwa ndi Karl Lagerfeld, idasinthika, idagwedeza aliyense ndi chida chochepetsetsa ndi kudzikuza. Nsalu zamakono zapamwamba zimasokoneza kalembedwe kachilendo, ndipo malaya apachiyambi ndi nsapato zokondweretsa zinasangalatsidwa pawonetsero. Zojambula zamakono ndizoyambirira zosankha, komanso zimawoneka zosatsutsika, zomwe zimakopa chiwerengero chachikulu cha mafani a mndandanda wa Fendi.
Chiwonetsero cha nyumba yomaliza chotchedwa House house chimachitika ku Milan, kumene ku Fendi kunasonkhanitsidwa ku Spring-Chilimwe 2013. Suprematism inachokera ku kuphatikiza kwa mizere yowoneka bwino yamagetsi ndi masiketi aketi, thalauza, jekete ndi madiresi a Fendi. Mtundu wa mtunduwo siwolowerera, wakuda ndi woyera-buluu ndi kuwonjezera kulira kowala, kofiira, buluu ndi bulauni, komanso zojambulajambula za sequins, miyala ndi sequins. M'makonzedwe awa, Wopanga Chijeremani sanapange zojambula zosakongola komanso zamaluwa, poyang'ana mithunzi yokongola, kupanga mapangidwe oyambirira ndi osamveka.
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Chakudya cha Fendi, chomwe chinasonyezedwa pamsonkhanowu chimodzimodzi, chinaphatikizapo zovalazo. Mitundu yambiri ya chilimwe imakongoletsedwa ndi micheka yambiri yosiyanasiyana. Zovala zansalu, malaya amavala, akabudula, zisoti ndi malaya pachiwonetsero zinawonjezeredwa ndi zipangizo zoyambirira ndi zokongoletsera ndi Fendi. Kupambana kwakukulu kunali ndi zovuta zachilendo ndi zikwama zazikulu mwa mawonekedwe a cubes ndi mapeto olemera a miyala.
Fendi nyumba ya Fendi imayamikira nthawi zonse malingaliro ake apachiyambi, nthawi zonse imakhala yofunidwa chifukwa cha zosangalatsa, zosagwirizana, koma panthawi imodzimodziyo zowonongeka zowonetsera kukula kwa mtsogolo, kupititsa patsogolo ndi chitukuko cha kampaniyi.
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