"Moyo ndi wokongola!" - izi ndi zomwe fungo la Lank limanena. Ndi zodabwitsa mosasamala kanthu za mikhalidwe, kuchokera ku lingaliro la wina, kuchokera ku zomwe zikuchitika kuzungulira. Uthenga waukulu wa fungo ili siwopa kuti ndiwe chomwe iwe uli, ndi kukhulupirira kuti moyo ndi wodabwitsa chifukwa iwe unaganiza choncho.
Lankom yatsopano yamoto
Nyumba yamafuta a ku France Lancome nthawi zonse ankasangalala ndi mafanizidwe ake okongola ndi oyambirira, koma nthawiyi adziposa okha. M'kudya kotsirizira kwa Lankom - pafupifupi 50 peresenti ya zinthu zakuthupi, zomwe tsopano sizikupezeka. Izi zimapangitsa kuti kununkhira kwatsopano ku Lanko kukhala kopambana.
Mafuta a Lankom La Vie Est Belle - Moyo ndi wokongola - ndi fungo lopatsa mapiko, limawulula zobisika zonse za moyo wa mkazi ndipo nthawi imodzimodziyo, popanda pathos ndi kudziyeretsa, amachotsa kukongola kwake.
Pogwiritsa ntchito mafuta onunkhira atsopano ochokera ku Lancom anagwira atatu Olivier Polje, Dominique Ropyon ndi Anna Fliplosya. Anagwira ntchito kwa zaka pafupifupi zitatu. Panthawiyi, mabaibulo 5000 a fungo ili adakanidwa. Mwachilendo, ndi kulengedwa kwa botolo lakale lakale, chifukwa chojambula chake chimakhala mu zolemba zaka 63. Linalengedwa ndi Arman Petizhan.
Amawonetsa mafuta onunkhira atsopano Lanka Julia Roberts. Kampani yogulitsa malonda ya fungo ili inali yaikulu kwambiri. Makamaka opanga kuwombera malonda. Iye ali woyengedwa, wophweka komanso nthawi yomweyo yokongola, komanso mafuta onunkhira okha. Wochita masewerowa adagwira ntchito ya mngelo wowala yemwe amatsutsa umoyo wa tsiku ndi tsiku. Amalira misonkho yokongola, koma yonyenga ya moyo wa tsiku ndi tsiku ndikuyesera kukumana ndi kuwala ndi chimwemwe. Mfundo yaikulu, yomwe mizimu yatsopano ya Lank imati ndiyo ufulu wa kusonkhana ndi kusankha njira yake, lingaliro la kukongola kwachirengedwe.
Julia Roberts anakhala nkhope ya mafuta a Lancome pa chifukwa. Ndiponsotu, wojambula wokondwa ndi wokongola kwambiri, sanganene bwino: "Moyo ndi wokongola!"
Mafuta Lankom ndi Julia Roberts ndi ogwirizanitsa, pambuyo ponse "kukongola" kovomerezeka kokha kumatha kusonyeza pang'ono kupanduka, ndipo panthawi imodzimodzi fungo lochititsa chidwi.
Perfume Lancome zachilendo
Perfume Lancome Belle ndi mtundu wobwerera ku floral-fruity mafuta a mtundu. Nununkhira ndi yolemetsa kwa chilimwe, koma nthawi yophukira ndi yozizira ndi yolondola. Iye ndi wachikazi ndi wachigololo, wokongola kwambiri ndi wokondweretsa.
Zolemba zoyamba: peyala ndi wakuda currant.
Zolemba pamtima: jasmine, mtundu wa lalanje, iris.
Daisy amanenanso: nyemba zochepa, vanilla, patchouli, praline pandi.
Mafuta onunkhira a Lancome aikidwa mu botolo lapachiyambi lotchedwa "crystal smiling". Dzina limeneli analandira chifukwa chakuti madzi onunkhira amapanga pansi pa botolo mtundu wa semicircle yomwe ikufanana kumwetulira. Khosi la botolo lapamwamba lachilendo cha mafuta a Lancome amangirizidwa ndi nsalu ya mpesa.
Ma filosofi atsopano
Poyesa kupambana kwa zonunkhira zambiri za nyumba ya mafuta onunkhira, tingathe kuganiza kuti mtsogolomu tikhoza kusangalala ndi mafuta onunkhira atsopano ochokera ku Lancome, omwe sungasiye akazi ambiri osagwirizana ndi kugonana kwabwino, komanso kukonda amuna awo.
Monga Pulezidenti wa Lancôme International adanena, Youcef Nabi La Vie Est Belle ndi "fungo la chimwemwe, kumwetulira ndi ufulu. Kununkhira komwe kumapangitsa moyo uno kukhala wokongola kwambiri! "Zikuyimira nthawi yatsopano ndi filosofi" yaing'ono koma yabwino ". Kununkhira uku kunayamba kugulitsidwa kumayambiriro kwa autumn 2012. Mtengo wake uli pa $ 70 mpaka 105.
Ambiri mafani a nyumba ya ku France Lancome sangathe kukana chiyeso chokhala mwini wa fungo ili. Pambuyo pake, iye amatsegula zitseko zonse ndikupereka mapiko. Zokwanira "kuvala" nokha madontho pang'ono a mafutawa ndipo iwe udzakhala wokongola kwambiri komanso wokondedwa kwambiri padziko lonse lapansi.