Zomwe zimadziwika ku dziko lonse lapansi, kukanika kwa German kwa khalidwe ndizofunikira pa zovala zamasewera za Adidas. Kugula chinthu chirichonse pansi pa chizindikiro ichi, muli ndi chidaliro kuti chidzakhalapo nthawi yaitali ndipo sichidzakhumudwitsa konse. Nsalu Adidas kwathunthu amayenera kuyesa bwino.
Adidas yautoto
Kampaniyi, yomwe ili ndi mbiri yabwino kwambiri chifukwa cha khalidwe lopitirira la katundu, limateteza dzina labwino mwa kukhazikitsa kwatsopano kwa matekinoloje atsopano omwe amakwaniritsa zofunikira zamakono. Nsalu za Adidas sizikukondedwa ndi anthu a m'matawuni okha, komanso ndi akatswiri odziwika bwino omwe amapambana ndikukwaniritsa zolemba zapamwamba pa zovala kuchokera ku Germany.
Wopanga amalingalira zochepa chabe zosinthasintha mu mafashoni, akuchita ndi mawonekedwe atsopano ochititsa chidwi. Nsapato za Adidas zimakhala ndi katundu wambiri, koma zimakhalanso zabwino, zothandiza komanso zosiyana:
- Muchitetezo cha mtunduwo muli zambiri, zolimba ndi mathalauza.
- Adidas amapereka zitsanzo zamtundu wosiyana-mpaka m'maondo kapena pakati pa ng'ombe ( capris , leggings) ndi pamimba.
- Wopanga amapanga zipangizo zapadera pa masewera ndi maphunziro osiyanasiyana, mwachitsanzo, kuti azitha kuyenda, yoga, kuvina.
Adidas ovala masewera olimbitsa thupi
Kapepala kakang'ono kolimba kapena kocheperako ndi kadhi lochezera la Chijeremani, mukuchita izi chiwerengero chachikulu cha zitsanzo zosangalatsa zimaperekedwa. Izi zikhoza kukhala mathalauza a tsiku ndi tsiku a Zowona za mapangidwe a lacik ndi 3 ndi miyendo itatu yosasinthika. Adidas Gigarette wodula wofiira wakuda kwambiri mpaka pakatikati pa mwendo wa shank wa ndudu wokhala ndi shamrock patsogolo.
Adidas ovala nsapato kwambiri amatsindika mwamphamvu miyendo yanu yambiri, sachita manyazi kuyenda m'misewu, osati kuti azichita masewera olimbitsa thupi. M'mawonekedwe a m'tawuni, chombo chokongoletsera chachitsulo chosungunuka ndi chida chochepetsedwa chotsika kuchokera ku soft crepe chikukwanira bwino. Kuthamanga kapena kukwera mapepala kumakhala kosavuta polemba mapepala opangidwa ndi polyester, okhala ndi teknoloji ya Climalite, yomwe imachotsa chinyezi chowonjezera pa khungu.
Masewera Amtundu Wambiri Adidas
Wopanga amaganizira zokhumba za iwo omwe amasankha mathalauza a odulidwa mfulu. Chiwonetsero chowoneka bwino - chitsanzo chowonekera, chozizwitsa ndi chisangalalo cha makumi asanu ndi awiri a zaka zapitazo, chidagwiritsa ntchito mafashoni, masewera ndi msewu. Nsalu yotchinga ya bell yomwe imaponyedwa pansi imakhala yokongola kwambiri komanso imakhala ndi mapepala ambali ndi zip. Palibe manyazi kuzinthu! Mapazi a Adidas a mndandanda ndi abwino kuyendetsa nyengo yamkuntho, chifukwa chopanda kupopera (100% polyester) kumateteza kutentha kwa ozizira.
Adidas azimayi
Mbiri yotchuka, ngakhale kwa munthu kutali ndi masewera a dziko lapansi, n'zosakayikira. Zambiri mwazida zimapangidwa ndi nsalu zachilengedwe ndi kuwonjezera pa elastane yapamwamba kwambiri, kuti khungu laumunthu likhale "lopuma" komanso limatumphuka muzithunzi zing'onozing'ono. Nsalu za Adidas kwa amayi zimaperekedwa m'magulu akulu asanu ndi limodzi, osiyana ndi chikhalidwe chawo chodziwika ndi chosakwanira:
- Kuchita;
- Masewera;
- Zoyambira;
- Ndi Stella McCartney;
- Chithunzi;
- Y-3.
Poganizira zosiyana siyana, woyimira aliyense wogonana ndi anthu okondana adzisankhira yekha chitsanzo choyenera chomwe chimagwirizana ndi lingaliro lake labwino ndi kalembedwe. Chosankha chanu chitha kugwera pamabotolo akumidzi Oyamba ndi mawonekedwe enieni a chipinda. kapena Adidas mathalakidwe akale. Mfundo zotsatirazi zikudziwika:
- kudula koyenera;
- choda chakuda cha nsalu yayikulu ndikusiyanitsa mapepala atatu oyera pambali;
- mu lingaliro la logo ya shamrock.
Adidas wofiira wofiira
Kukongola kumeneko komwe kumakonda kukopa chidwi kwa ena, kumakhala ngati mathalauza ofiira a Adidas omwe amadzaza mthunzi. Atsikana aang'ono amavomereza zithunzi zowala, motero zithunzi zamakono zamakono a German zimakhala zovuta kuika mauta tsiku ndi tsiku , kuchotsa zonyansa za moyo wa tsiku ndi tsiku ndi juiciness of colors. Zosangalatsa kwambiri zimatsimikiziridwa, komanso mlandu wa vivacity! Kudulidwa kwachikale ndi thalauza lopangidwa bwino ndi makapu omwe amamveka bwino kwambiri kumalowa muzinyumba za masewera komanso mumayendedwe abwino a m'tawuni.
Adidas ya Buluu
Mtundu wa buluu m'magulu a masewera umaonedwa ngati chilengedwe chonse chifukwa chowoneka bwino komanso mofanana ndi zizindikiro zina. Mu buluu, akazi okongola ochita bwino pa zovuta zilizonse: kuchokera kwa amayi olimba mtima kupita kwa amayi, olemedwa ndi mapaundi owonjezera. Masewera a Buluu atapangidwa ndi mathalauza Adidas Icon ikupereka chitonthozo chokwanira chifukwa cha malingaliro ndi zowoneka bwino:
- kusowa kwazing'ono;
- kutsika;
- zakuthupi zapadera;
- mesh imapangidwira kuti mpweya wabwino ukhale wabwino.
Adidas yakuda
Adidas nthawi zonse amawongolera mzere wawo, kubwezeretsa mndandanda wa zatsopano ndi machitidwe owonetseredwa. Koma nthawi zonse-amazindikirika mwachikale ndi mathalauza wakuda Adidas. Chitsanzo kuchokera ku Superstar ndi chinsalu chokongoletsera kutsogolo ndi chikhomodzinso cha m'ma 70 chidzakweza maganizo. Zokondweretsa ndi mathalauza ndi zoyera zosiyana pa lamba.
Zingwe zomangiriza pansi pa thalauza zimathandiza kuchotsa mathalauza a Adidas ataphunzira. Mndandanda wolimba wa Y-3 wochokera ku Japan wojambula Yohji Yamamoto, zotupa zotchinga zolimba ndi zomaliza zomwe sizinali zachikhalidwe zimapezeka m'mawu angapo:
- ndi mikwingwirima yamtsogolo osati kuchokera kumbali, koma kutsogolo;
- Lampas mwa mawonekedwe a logo;
- dongosolo losazolowereka ndi / kapena mawonekedwe a mawonekedwe, ndi zina zotero.
Adidas wofiira
Grey - mtundu ndi wodabwitsa: pa zooneka ngati nondescriptness zidzasokoneza kwambiri variegated shades wa palette. Zonse zokhudzana ndi kuperekeza ndi kumaliza. Okonza ogwira ntchito ndi vutoli amamvetsetsa bwino kwambiri ndi kukongoletsa mathalauza a Adidas 'azimayi pamapiko a pinki, ofiira kapena achikasu, monga mwachitsanzo. Njira yabwino yoyendera paki kapena malo osungirako simapezeka.
Ngakhale mutamva kuti muli pamalo okwezeka komanso muli nsapato yofiira Bwenzi lachimuna kuchokera ku thonje la 95% lokhala ndi mlingo woyenera wa kubzala lamba. Zikhoza kuphatikizidwa ndi jekete kapena masewera olimbitsa thupi. M'masiku omwe nyengo imakhala yovuta, ndibwino kuti mutulukire mumsewu mumayendedwe amphamvu a laconic imvi. Galimoto Yowonongeka Nthaŵi zonse ndi chithunzi chowala komanso chosakumbukika.
Adidas ya piritsi
Mtundu wapaderawu umapezeka pamsonkhanowu, ngakhale kuti ndi wochepa kwambiri kuposa chida chakuda, chakuda kapena buluu. Kuwala, kosangalatsa akazi a pinki kukakumana ndi ochepa chabe a mwayi. M'madera a Adidas, izi zingakhale mthunzi wokongola wa coral mudulidwe wowongoka kwambiri ndi zikopa zam'mbali ndi lamba wodula.
Ndondomeko yochepa ndi yoyimira polyester: pinki yotumbululuka, yofatsa ndi yosangalatsa kumaso, imatsindika ubwana wanu ndi chiwerengero chochepa. Zovalazo zimakongoletsedwa ndi mikwingwirima yotsatizana ya magulu atatu a mithunzi yosiyana siyana. Ngati mungasankhe, zovala zanu zikhoza kukhala burgundy mathalauza Adidas mu mitundu ya mitundu yosiyanasiyana, yokongoletsedwa ndi dzina la chizindikirocho m'makalata akulu ochokera pansi.
Nsalu zoyera Adidas
Adidas yosavomerezeka yosaoneka bwino siyenerera masewera, koma monga tsatanetsatane wa chithunzichi mumayendedwe a msewu ali abwino komanso oyenera. White ndi wotsitsimula ndi wokondweretsa, wodzala ndi otsutsa wakuda. Mtunduwu umagwirizanitsidwa bwino ndi mithunzi ina, imakweza maganizo, imakupangitsani kukwera ndi kukondweretsa okondedwa anu. Pokonzekera chidwi, mathalauza a Adidas amawonetsedwa m'mawonekedwe ochepa okha, koma awa:
- Cuffed Choyamba chimagonjetsedwa poyang'aniridwa ndi lakonic.
- Firebird Track Pant ndi yokondweretsa ndi kutsika pansi, zokongoletsera zowongoka ndi mikwingwirima imvi.
- Kwa mauta okongola omwe amawotcha Mbalame yamoto yowakometsera pamtanda wonse wa mikwingwirima yakuda.
Adidas amavala mikwingwirima
Mipikisano itatu ya kampaniyi yophimba zovala kuchokera ku Germany ikuyamba mbiri yawo kuchokera kutali kwambiri 1949. Mpaka pano, chizindikiro ichi chikuzindikiridwa mosadziwika pazovala kapena zovala. Ndipo mpaka lero wopanga amapanga zochuluka zamagetsi ake ndi nthawi yojambula ichi. Zipembedzo zitatu zimakongoletsa mtundu uliwonse wa ma-3-band line, izi zikugwiritsidwa ntchito kwa Adidas mathalauza kuti azisangalala komanso azisewera.
Mtundu wa magulu osiyanasiyana ndi wosiyana ndi wofunikira. Izi zikutanthauza kuti mathalauza amazokongoletsedwa osati ndi chikhalidwe chamtundu wakuda. Pa thalauza lakuda kuti tipezeke poyera, nthawi zambiri mumapeza mikanda yoyera kapena yofiira. Nsapato za azimayi Adidas ndi mikwingwirima mu mithunzi itatu yosiyana ndi chikhalidwe china chochokera kwa wopanga. Mwina zosakwanira zosamalidwa ndi mizere.
Adidas yozizira
Adidas amatsata mwachindunji chimodzi mwa mfundo zake - kuteteza wothamanga ku zovuta zachilengedwe. Teknoloji imakhala yofiira, yoikidwa mu thalauza lazikazi la Adidas, pamene imatseka mpweya wofunda mkati, osati kukulolani kuti uzimangidwe. Mathala azimayi otentha Adidas amalembedwa mu utoto, chizindikiro chowala chokha chimakongoletsa. Chitonthozo chimaperekedwa ndi zigawo zitatu:
- nsalu yapamwamba ya polyester yokhala ndi mpangidwe wapadera umene umalola kuti chinyezi chisadutse;
- kutentha;
- Tsitsi lofewa ndi lofewa kuti liwonjezere kutentha.