Kampani ya America, yomwe kuyambira 1969 imakondwera ndi magulu ambirimbiri a mafashoni omwe ali ndi mafashoni okongola, amadziwa momwe angapangire zovala zomwe zili zoyenera. Kusiyana kwa Jeans - ndikutchulidwa kwa mafashoni atsopano. Kwa ichi tiyenera kuwonjezera kuti chilengedwe chilichonse cha mtunduwu ndi chipatso chapamwamba. Pambuyo pake, pamene amalonda wotchuka wa ku America Millard Drexler anatenga ofesi ya purezidenti, Gap anakhala chizindikiro cha zovala za thonje, kuiwala kwanthawizonse za kukhalapo kwa mapangidwe, polyester.
Ngakhale kuti mndandanda watsopano wa Gap kampani - chiwerengero chosayerekezeka cha madiresi, malaya, thalauza ndi zina, jeans zonse zomwezo zakhala khadi lake la bizinesi. Pambuyo pake, izi ndizovala zomwe amai ambiri amavala tsiku ndi tsiku. Ndipo ndani adanena kuti mbola imeneyi isakhale yopeka?
Zojambula zazimayi ndi zapamwamba zochokera ku Gap
Kampaniyo inasamalira kuonetsetsa kuti zovala zake zidali zovala ndi atsikana omwe ali ochepa komanso amayi omwe ali ndi maonekedwe abwino. Pafupifupi mitundu yonse ya mafano ali ndi kalembedwe kake, yopangidwa mwachizoloŵezi . Ngakhale kuti achinyamata ali ndi mzere wa mafano omwe ali ndi zida zambiri zowonongeka, scuffs amapangidwa. Kwa masiku otentha, kuphatikizapo mabwato okhwima osasuntha, ma jeans ali oyenerera mtundu wa utoto ndi utali wa 7/8. Cholengedwa chirichonse cha mtunduwo ndi chiyeneretso chabwino ndipo panthawi imodzimodzi ponseponse.
Komabe, chifukwa chakuti Gap mafakitale ali pafupifupi kumbali zonse za dziko lapansi, chizindikirocho sichibisa kuti zitsanzo zina zingakhale zamphamvu kwambiri. Kuonjezera apo, izo zatsimikiziridwa ndi ndemanga zambiri pa webusaiti yathuyi ya kampani.
Ponena za khalidwe, apa simungadandaule. Jeans wa chizindikiro chotchuka sichidzatumikira nthawi imodzi. Iwo "sakhala pansi" atatha kutsuka, ndipo amasunga mtundu wawo wachilengedwe. Ndipo izi sizingakhoze koma kusangalala iwo omwe amapereka pafupi $ 70 pa zovala zapamwamba ndi mbiri ya padziko lonse.
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